Ed Henderson - Jack Draws Anything - Be Good Be Social Edinburgh Nov 2011

JACK DRAWS ANYTHING ED HENDERSON

ED HENDERSON JACK’S DAD

TEAM HENDONOAH, ROSE, TOBY, ED & JACK

NOAH15 ADMISSIONS IN 2 YEARS

SICK KIDSROYAL HOSPITAL FOR SICK CHILDREN

JACK DRAWS ANYTHING

TRADITIONAL MEDIANewspapers (local & national)TV News (BBC, STV)TV Shows (Fern, Russell, Gaby)Magazines (kids, foreign,parenting)BBC Brasil

SOCIAL MEDIA 12000 emails in 1 weekBBC News home page1 day = 25,000 website visits120+ countriesTop referrers - ? ? ? ?Top search - ?

SOCIAL MEDIA 28 monthsFans6,800 Facebook881 TwitterVisits400,000 Web5,820,000 FacebookTop 3 countries - ? ? ?

SHIFTFacebook is now the InternetAll about Social MediaEvery experience the same?Return to websites?Need to analyseImprove OUR websites

SOCIAL MEDIA FOR KIDSAccidentally produced socialmedia for kidsJack’s work being shown tokids and interacting via parentsCurrently no real SAFE socialnetwork for kidsGOOD KID NEWS for once

GIFTSCrayola (Linkedin)Derwent (Facebook)Berol (letter)So many pens/crayons, lostcount, given away someSocial Media used for THANKYOUs

THE BOOKHodder ChildrensDiscovered on Facebook WallFirst 290 picturesWritten by Mum & Dad15 x 5 star reviews on AmazonMinimum £4000 addedIdeal stocking ﬁller

CLOUD BASED TECHPosterous (Autopost)Google Mail (labels)Facebook, Twitter, Youtube(Linkedin, Google+)Google DocsJustgivingCampaign Monitor

LESSONS LEARNED

CELEBRITYFamous folk already havecharity establishedTweeting celebrities for a RTIMHO = waste of timeDave Stewart, Brian May, DavidTennant, John Barrowman,Natalie Cassidy, Grant Stott,The Wiggles

JACKYou can lead a boy to crayonsbut you can’t make him drawBoredomLife (school, holidays, Beavers)Not a machineLogistics

GETTING HELPDont make it hardPeople don’t want to workNeed something in return Learn from ﬂopsGet professional advice if poss

BE VIGILANTPress, Blogs, Articles, PRPeople can make mistakes,assume, make it upCheck EVERYTHING x 2Don’t feel badWatch what you say in public,easy with Social Media

BE NICEALWAYS Bad applesRude!Questioning motivesOwn agenda / taking advantageBad photoshopAmbassador for charitySay THANK YOU

MAGIC ANSWERThere isn’t oneWork hardTry thingsLearnShareProfessional advice

NEGATIVESFatigue, 500+ is a lotMean peopleDonations stopMany false opportunitiesInterrupted normal lifeExpensive

POSITIVESFacebook & TwitterWrote a BOOKJack’s drawing abilityPenpals, friends, contactsCV / infamyRaised £31,000+Awards

AWARDS

YOUNG PERSON ACHIEVEMENT COCKENZIE & PORT SETON COMMUNITY COUNCIL

CHARITY CHAMPION (RUNNER-UP) SCOTTISH CHARITY AWARDS

DIGITAL FUNDRAISING INSTITUTE OF FUNDRAISING

CHILD OF THE YEAR BIGHEARTED SCOTLAND AWARDS

SOCIAL MEDIA CAMPAIGN (FINAL 3) .NET AWARDS (24 NOVEMBER)

THANK YOU! QUESTIONS?

Ed Henderson - Jack Draws Anything - Be Good Be Social Edinburgh Nov 2011

by Be Good Be Social on Nov 15, 2011

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