Conrad Rossouw - Shelter Scotland x Foursquare - Be Good Be Social Edinburgh Nov 2011

&#BeGoodBeSocial @shelterscotland @conradr

So what on earth is Foursquare?#BeGoodBeSocial @shelterscotland @conradr

Why Foursquare?#BeGoodBeSocial @shelterscotland @conradr

#BeGoodBeSocial @shelterscotland @conradr

How did we do it?#BeGoodBeSocial @shelterscotland @conradr

Roll VT!#BeGoodBeSocial @shelterscotland @conradr

#BeGoodBeSocial @shelterscotland @conradr

The Specials#BeGoodBeSocial @shelterscotland @conradr

The Badges#BeGoodBeSocial @shelterscotland @conradr

The Badges Thanks to @stinajones#BeGoodBeSocial @shelterscotland @conradr

The Badge give away Can you name an official Foursquare badge?#BeGoodBeSocial @shelterscotland @conradr

The Website4sq.shelter.org.uk#BeGoodBeSocial @shelterscotland @conradr

Track your progress#BeGoodBeSocial @shelterscotland @conradr

What was the response?#BeGoodBeSocial @shelterscotland @conradr

Maaaasssiiiivvvee online response!#BeGoodBeSocial @shelterscotland @conradr

Shops are more engaged.#BeGoodBeSocial @shelterscotland @conradr

What about actual check ins?#BeGoodBeSocial @shelterscotland @conradr

Brand awareness#BeGoodBeSocial @shelterscotland @conradr

So, What did we learn? Common pitfalls • No Employee training • Lame Specials • Get the basics right • Ignore the mayor • Doing it just because you can#BeGoodBeSocial @shelterscotland @conradr

What next?#BeGoodBeSocial @shelterscotland @conradr

Thank you! Questions?#BeGoodBeSocial @shelterscotland @conradr

Workshop – Crowd source a campaign In your groups choose one of the mentioned business / charities and discuss ideas on how they can create their own 4SQ campaign. One person then feedbacks key points and we can discuss as a group how it could work.

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Conrad Rossouw - Shelter Scotland x Foursquare - Be Good Be Social Edinburgh Nov 2011

by Be Good Be Social on Nov 15, 2011

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Conrad Rossouw - Shelter Scotland x Foursquare - Be Good Be Social Edinburgh Nov 2011 — Presentation Transcript