Marc Périn BeCommerce Director Brussel, 30 September 2009 Figures Inquiry 2008 and Facts Distance selling Belgium

Table of Content Figures BeCommerce Survey 2008 – Expectations 2009 Facts: E-commerce – end customer acceptance (part of the day to day reality) E-commerce partners: Top supply chain initiatives (innovation) New payment methods launched Political awareness and governmental attention And what with the e-entrepreneur ?

Figures BeCommerce Survey 2008 – Expectations 2009

Facts:

E-commerce – end customer acceptance (part of the day to day reality)

E-commerce partners:

Top supply chain initiatives (innovation)

New payment methods launched

Political awareness and governmental attention

And what with the e-entrepreneur ?

Figures BeCommerce Survey 2008 General remarks concerning the research Online questionnaire about figures 2008 & expectations 2009 Opened in June 2009 during 3 weeks with all the Becommerce members Research facilitated by iVox Leuven Sectors NOT included in this research : Tourism : travelling, airplane tickets, train tickets, … Financial sector : stocks, bonds, insurances, … The figures relate to sales B2C, not including sales B2B The figures relate to the sales results of Belgian companies Yearly survey

Online questionnaire about figures 2008 & expectations 2009

Opened in June 2009 during 3 weeks with all the Becommerce members

Research facilitated by iVox Leuven

Sectors NOT included in this research :

Tourism : travelling, airplane tickets, train tickets, …

Financial sector : stocks, bonds, insurances, …

The figures relate to sales B2C, not including sales B2B

The figures relate to the sales results of Belgian companies

Yearly survey

Figures BeCommerce Survey 2008 Global distance selling sales 2008 (online & offline) by Belgian companies: 1 477 billion €

Figures BeCommerce Survey 2008 Online sales by Belgian companies: 2005: 339 million € 2006: 675 million € (+ 99 %) 2007: 989 million € (+ 46 %) 2008: 1325 million € (+ 34 %) 2009: expectations : +15%

Global figure 2007: 2.100 shops 2008: 4.100 shops 2009: More then 5.000 shops expected  80 new webshops / month  New webshops every working day Number of e-shops in Belgium

Global figure

2007: 2.100 shops

2008: 4.100 shops

2009: More then 5.000 shops expected

 80 new webshops / month

 New webshops every working day

Number of e-shops in Belgium 2. Distinction between pure player and Multi-Channels 1/3 distance sellers are pure players : Only online sales 2/3 distance sellers are multichannel players : Online & offline sales ( via catalogue, direct mail, telephone, SMS, ….)

Pure players have 73% orders with online payments All distance sellers have 40% orders with online payments Payment methods Payment methods pure players 2008

Pure players have 73% orders with online payments

All distance sellers have 40% orders with online payments

Pure players have 73% orders with online payments All distance sellers have 40% orders with online payments Payment methods Payment methods all distance sellers 2008

Pure players have 73% orders with online payments

All distance sellers have 40% orders with online payments

Average amount per order

Delivery methods

Communication mix pure players 2008 Not used Not very important Important Very important Direct mail (via post) 71% 29% 0% 0% Direct mail (via e-mail) 14% 0% 14% 71% Internet banners 43% 29% 29% 0% Search engine optimization (SEO) 0% 0% 14% 86% Search engine advertisement (SEA) 14% 14% 0% 71% Other media (e.g. offline advertising) 43% 29% 0% 29%

Communication mix all distance sellers 2008 Not used Not very important Important Very important Direct mail (via post) 30% 20% 20% 30% Direct mail (via e-mail) 10% 0% 25% 65% Internet banners 15% 35% 35% 15% Search engine optimization (SEO) 10% 0% 30% 60% Search engine advertisement (SEA) 15% 5% 25% 55% Other media (e.g. offline advertising) 25% 35% 30% 10%

Opinions of the Belgian distance sellers The Belgian distance selling market will continue to grow in the next 2 years

Opinions of the Belgian distance sellers The competition with foreign distance selling companies will increase in the next 2 years

Opinions of the Belgian distance sellers The Internet will become the main ordering method in the next 2 years

FACT’s: 1. Consumer confidence : E-commerce became part of the fully accepted day to day distribution reality; Not replacing, but adding to !: Eg:

E-commerce became part of the fully accepted day to day distribution reality;

Not replacing, but adding to !:

Eg:

FACT’s: 2. Political Awareness – Governemental Attention E-commerce is in the center of the governmental and the political attention : See Min. Van Quickenborne: Changes on laws distance sales and commercial practices Digitaal Actieplan – Belgïë – Digitaal hart van Europa – launched September 29 th 2009 E-id ! Electronic mail vouchers

E-commerce is in the center of the governmental and the political attention :

See Min. Van Quickenborne:

Changes on laws distance sales and commercial practices

Digitaal Actieplan – Belgïë – Digitaal hart van Europa – launched September 29 th 2009

E-id !

Electronic mail vouchers

FACT’s: 2. Political Awareness – Governemental Attention E-commerce is in the center of the governmental and the political attention: See eg CD&V proposal – VAT 6% on e-Books

E-commerce is in the center of the governmental and the political attention:

See eg CD&V proposal – VAT 6% on e-Books

FACT’s: 3. E-commerce partners awareness Suppliers of services and products that enable e-commerce introduce new services and technologies in high pace: Top supply chain management solutions (even top of the bill full outsourcing solutions) Strategical alliances between logistic service companies (to the benefit of e-commerce entrepreneur and consumer)

Suppliers of services and products that enable e-commerce introduce new services and technologies in high pace:

Top supply chain management solutions

(even top of the bill full outsourcing solutions)

Strategical alliances between logistic service companies

(to the benefit of e-commerce entrepreneur and consumer)

FACT’s: 3. E-commerce partners awareness Suppliers of services and products that enable e-commerce introduce new services and technologies in high pace: New flexible, safe payment methods even enabling micro-payments what facilitates e-commerce e.g:

Suppliers of services and products that enable e-commerce introduce new services and technologies in high pace:

New flexible, safe payment methods even enabling micro-payments what facilitates e-commerce e.g:

FACT’s: 4. And the e-entrepreneur? Jo Caudron in de Tijd of September 2009: See difference between The Netherlands (more then 20.000 webshops) and Belgium (more then 5.000 webshops) … We still have a long way to go. And take care for the customers attitude and whishes!

Jo Caudron in de Tijd of September 2009:

See difference between The Netherlands (more then 20.000 webshops) and Belgium (more then 5.000 webshops) … We still have a long way to go.

And take care for the customers attitude and whishes!

With thanks to our business partners