Becommerce @ Ecommerce Forum 30092009

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The eCommerce forum 2009 at the hotel "Le Meridien", Marc Périn Director of BeCommerce presented facts and figures about eCommerce and distance selling in belgium

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Becommerce @ Ecommerce Forum 30092009

  1. 1. Marc Périn BeCommerce Director Brussel, 30 September 2009 Figures Inquiry 2008 and Facts Distance selling Belgium
  2. 2. Table of Content <ul><li>Figures BeCommerce Survey 2008 – Expectations 2009 </li></ul><ul><li>Facts: </li></ul><ul><ul><li>E-commerce – end customer acceptance (part of the day to day reality) </li></ul></ul><ul><ul><li>E-commerce partners: </li></ul></ul><ul><ul><ul><li>Top supply chain initiatives (innovation) </li></ul></ul></ul><ul><ul><ul><li>New payment methods launched </li></ul></ul></ul><ul><ul><li>Political awareness and governmental attention </li></ul></ul><ul><ul><li>And what with the e-entrepreneur ? </li></ul></ul>
  3. 3. Figures BeCommerce Survey 2008 General remarks concerning the research <ul><li>Online questionnaire about figures 2008 & expectations 2009 </li></ul><ul><li>Opened in June 2009 during 3 weeks with all the Becommerce members </li></ul><ul><li>Research facilitated by iVox Leuven </li></ul><ul><li>Sectors NOT included in this research : </li></ul><ul><ul><li>Tourism : travelling, airplane tickets, train tickets, … </li></ul></ul><ul><ul><li>Financial sector : stocks, bonds, insurances, … </li></ul></ul><ul><li>The figures relate to sales B2C, not including sales B2B </li></ul><ul><li>The figures relate to the sales results of Belgian companies </li></ul><ul><li>Yearly survey </li></ul>
  4. 4. Figures BeCommerce Survey 2008   Global distance selling sales 2008 (online & offline) by Belgian companies: 1 477 billion €  
  5. 5. Figures BeCommerce Survey 2008 Online sales by Belgian companies: 2005: 339 million € 2006: 675 million € (+ 99 %) 2007: 989 million € (+ 46 %) 2008: 1325 million € (+ 34 %) 2009: expectations : +15%    
  6. 6. <ul><li>Global figure </li></ul><ul><li>2007: 2.100 shops </li></ul><ul><li>2008: 4.100 shops </li></ul><ul><li>2009: More then 5.000 shops expected </li></ul><ul><li> 80 new webshops / month </li></ul><ul><li> New webshops every working day </li></ul><ul><li>  </li></ul>Number of e-shops in Belgium
  7. 7. Number of e-shops in Belgium 2. Distinction between pure player and Multi-Channels 1/3 distance sellers are pure players : Only online sales 2/3 distance sellers are multichannel players : Online & offline sales ( via catalogue, direct mail, telephone, SMS, ….)
  8. 8. <ul><li>Pure players have 73% orders with online payments </li></ul><ul><li>All distance sellers have 40% orders with online payments </li></ul><ul><li>  </li></ul>Payment methods Payment methods pure players 2008
  9. 9. <ul><li>Pure players have 73% orders with online payments </li></ul><ul><li>All distance sellers have 40% orders with online payments </li></ul><ul><li>  </li></ul>Payment methods Payment methods all distance sellers 2008
  10. 10. Average amount per order
  11. 11. Delivery methods
  12. 12. Communication mix pure players 2008   Not used Not very important Important Very important Direct mail (via post) 71% 29% 0% 0% Direct mail (via e-mail) 14% 0% 14% 71% Internet banners 43% 29% 29% 0% Search engine optimization (SEO) 0% 0% 14% 86% Search engine advertisement (SEA) 14% 14% 0% 71% Other media (e.g. offline advertising) 43% 29% 0% 29%
  13. 13. Communication mix all distance sellers 2008   Not used Not very important Important Very important Direct mail (via post) 30% 20% 20% 30% Direct mail (via e-mail) 10% 0% 25% 65% Internet banners 15% 35% 35% 15% Search engine optimization (SEO) 10% 0% 30% 60% Search engine advertisement (SEA) 15% 5% 25% 55% Other media (e.g. offline advertising) 25% 35% 30% 10%
  14. 14. Opinions of the Belgian distance sellers The Belgian distance selling market will continue to grow in the next 2 years
  15. 15. Opinions of the Belgian distance sellers The competition with foreign distance selling companies will increase in the next 2 years
  16. 16. Opinions of the Belgian distance sellers The Internet will become the main ordering method in the next 2 years
  17. 17. FACT’s: 1. Consumer confidence : <ul><li>E-commerce became part of the fully accepted day to day distribution reality; </li></ul><ul><li>Not replacing, but adding to !: </li></ul><ul><ul><li>Eg: </li></ul></ul>
  18. 18. FACT’s: 2. Political Awareness – Governemental Attention <ul><li>E-commerce is in the center of the governmental and the political attention : </li></ul><ul><ul><li>See Min. Van Quickenborne: </li></ul></ul><ul><ul><ul><li>Changes on laws distance sales and commercial practices </li></ul></ul></ul><ul><ul><ul><li>Digitaal Actieplan – Belgïë – Digitaal hart van Europa – launched September 29 th 2009 </li></ul></ul></ul><ul><ul><ul><li>E-id ! </li></ul></ul></ul><ul><ul><ul><li>Electronic mail vouchers </li></ul></ul></ul>
  19. 19. FACT’s: 2. Political Awareness – Governemental Attention <ul><li>E-commerce is in the center of the governmental and the political attention: </li></ul><ul><ul><li>See eg CD&V proposal – VAT 6% on e-Books </li></ul></ul>
  20. 20. FACT’s: 3. E-commerce partners awareness <ul><li>Suppliers of services and products that enable e-commerce introduce new services and technologies in high pace: </li></ul><ul><ul><li>Top supply chain management solutions </li></ul></ul><ul><ul><ul><li>(even top of the bill full outsourcing solutions) </li></ul></ul></ul><ul><ul><li>Strategical alliances between logistic service companies </li></ul></ul><ul><ul><ul><li>(to the benefit of e-commerce entrepreneur and consumer) </li></ul></ul></ul>
  21. 21. FACT’s: 3. E-commerce partners awareness <ul><li>Suppliers of services and products that enable e-commerce introduce new services and technologies in high pace: </li></ul><ul><ul><li>New flexible, safe payment methods even enabling micro-payments what facilitates e-commerce e.g: </li></ul></ul>
  22. 22. FACT’s: 4. And the e-entrepreneur? <ul><li>Jo Caudron in de Tijd of September 2009: </li></ul><ul><li>See difference between The Netherlands (more then 20.000 webshops) and Belgium (more then 5.000 webshops) … We still have a long way to go. </li></ul><ul><li>And take care for the customers attitude and whishes! </li></ul>
  23. 23. With thanks to our business partners

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