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DESIGNING FOR CYCLISTSPROJECT          BUT NOT IF THEY MISBEHAVE, OBVIOUSLYDATE                       WHO/WHAT          26...
EXECUTIVE EDITORWHICH MEANS I DON’T DO ANY OF THE REAL WORK
BIKEHUB LEVY FUNDBIKEHUB.CO.UK & BIKE HUB SMARTPHONE APP
BIKEHUB LEVY FUNDBIKEHUB.CO.UK & BIKE HUB SMARTPHONE APP
NATIONAL GEOGRAPHIC TRAVELLERCYCLING & FAMILY TRAVEL
SINS OF ONE LEAD TO DISPARAGEMENT FOR ALL
All cyclistsrun redlights
All cyclistsrun redlightsIt’s only cycliststhat do this
All cyclistsride on thepavement
All cyclistsride on thepavement
All cyclistsride on thepavement
All cyclistsride on thepavement
“Until cyclists arebetter behaved I canunderstand whythere is opposition tonew cycletrackschemes.”ELFAN AP REESDeputy coun...
“Support forcycling should becomplemented by ashift in behaviourof a minority ofcyclists who floutthe rules of theroad.”
“Is it really sooutrageous to suggestthat, where there is acycle lane, cyclistsshould be fined for notusing it?”HELEN MARTI...
Wish list
Wish listMANDATORY CYCLE LANES
Wish listMANDATORY CYCLE LANES      COMPULSORY CYCLE TRAINING
Wish listMANDATORY CYCLE LANES      COMPULSORY CYCLE TRAININGBICYCLE LICENSE PLATES
Wish listMANDATORY CYCLE LANES      COMPULSORY CYCLE TRAININGBICYCLE LICENSE PLATES      PAYMENT OF ‘ROAD TAX’
Wish listMANDATORY CYCLE LANES      COMPULSORY CYCLE TRAININGBICYCLE LICENSE PLATES      PAYMENT OF ‘ROAD TAX’ ROAD RULES ...
Not a call to share the roadwith trained, registered,fee-paying, law-abidingcyclists, it’s a call for cycliststo get...OUT...
Not a call to share the roadwith trained, registered,fee-paying, law-abidingcyclists, it’s a call for cyclists
DR IAN WALKER  BATH UNIVERSITY‘THE PSYCHOLOGIST’
“The usual outgroup effects are seen, particularly   overgeneralisation of negative behaviour andattributes – ‘They all ri...
“Otherness” ofcyclists makesthem stand out
Affectheuristic“Otherness” ofcyclists makesthem stand out
Affectheuristic“Otherness” ofcyclists makesthem stand outWe jump topre-existingconclusions
Judgments made byemotions not logicAffectheuristic“Otherness” ofcyclists makesthem stand outWe jump topre-existingconclusi...
Nobody loses theirtemper more often than a bike rider.    Plague ofTechnicolor locusts.   Disguised as a lumpy glowworm   ...
Nobody loses their                                 temper more often                                  than a bike rider.  ...
CYCLISTS ARE NOT ONE HOMOGENOUS GROUP
CYCLISTS ARE NOT ONE HOMOGENOUS GROUP SINS OF ONE SHOULD NOT BE REASON TO IMPUGN ALL
CYCLISTS ARE NOT ONE HOMOGENOUS GROUP SINS OF ONE SHOULD NOT BE REASON TO IMPUGN ALL            DITCH THE AFFECT HEURISTIC
IPAYROADTAX.COM
IPAYROADTAX.COM   ROADSWERENOTBUILTFORCARS.COM
IPAYROADTAX.COM   ROADSWERENOTBUILTFORCARS.COM
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Be2 carltonreid

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Carlton Reid;s presentation to BeTalks 2012

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Transcript of "Be2 carltonreid"

  1. 1. DESIGNING FOR CYCLISTSPROJECT BUT NOT IF THEY MISBEHAVE, OBVIOUSLYDATE WHO/WHAT 26TH SEPT 2012 CARLTON REID - BE2 TALKS
  2. 2. EXECUTIVE EDITORWHICH MEANS I DON’T DO ANY OF THE REAL WORK
  3. 3. BIKEHUB LEVY FUNDBIKEHUB.CO.UK & BIKE HUB SMARTPHONE APP
  4. 4. BIKEHUB LEVY FUNDBIKEHUB.CO.UK & BIKE HUB SMARTPHONE APP
  5. 5. NATIONAL GEOGRAPHIC TRAVELLERCYCLING & FAMILY TRAVEL
  6. 6. SINS OF ONE LEAD TO DISPARAGEMENT FOR ALL
  7. 7. All cyclistsrun redlights
  8. 8. All cyclistsrun redlightsIt’s only cycliststhat do this
  9. 9. All cyclistsride on thepavement
  10. 10. All cyclistsride on thepavement
  11. 11. All cyclistsride on thepavement
  12. 12. All cyclistsride on thepavement
  13. 13. “Until cyclists arebetter behaved I canunderstand whythere is opposition tonew cycletrackschemes.”ELFAN AP REESDeputy council leaderNorth Somerset Council
  14. 14. “Support forcycling should becomplemented by ashift in behaviourof a minority ofcyclists who floutthe rules of theroad.”
  15. 15. “Is it really sooutrageous to suggestthat, where there is acycle lane, cyclistsshould be fined for notusing it?”HELEN MARTINThe Scotsman
  16. 16. Wish list
  17. 17. Wish listMANDATORY CYCLE LANES
  18. 18. Wish listMANDATORY CYCLE LANES COMPULSORY CYCLE TRAINING
  19. 19. Wish listMANDATORY CYCLE LANES COMPULSORY CYCLE TRAININGBICYCLE LICENSE PLATES
  20. 20. Wish listMANDATORY CYCLE LANES COMPULSORY CYCLE TRAININGBICYCLE LICENSE PLATES PAYMENT OF ‘ROAD TAX’
  21. 21. Wish listMANDATORY CYCLE LANES COMPULSORY CYCLE TRAININGBICYCLE LICENSE PLATES PAYMENT OF ‘ROAD TAX’ ROAD RULES COMPLIANCE
  22. 22. Not a call to share the roadwith trained, registered,fee-paying, law-abidingcyclists, it’s a call for cycliststo get...OUT OF THE WAY!
  23. 23. Not a call to share the roadwith trained, registered,fee-paying, law-abidingcyclists, it’s a call for cyclists
  24. 24. DR IAN WALKER BATH UNIVERSITY‘THE PSYCHOLOGIST’
  25. 25. “The usual outgroup effects are seen, particularly overgeneralisation of negative behaviour andattributes – ‘They all ride through red lights all the time’. “Cycling is inappropriate in a culture that viewsdriving as normative. But even adding these factors into the mix does not explain all the anger that cyclists experience.” DR IAN WALKER BATH UNIVERSITY ‘THE PSYCHOLOGIST’
  26. 26. “Otherness” ofcyclists makesthem stand out
  27. 27. Affectheuristic“Otherness” ofcyclists makesthem stand out
  28. 28. Affectheuristic“Otherness” ofcyclists makesthem stand outWe jump topre-existingconclusions
  29. 29. Judgments made byemotions not logicAffectheuristic“Otherness” ofcyclists makesthem stand outWe jump topre-existingconclusions
  30. 30. Nobody loses theirtemper more often than a bike rider. Plague ofTechnicolor locusts. Disguised as a lumpy glowworm Sheer embarrassment ofthe outfits they have to wear…
  31. 31. Nobody loses their temper more often than a bike rider. Plague of Technicolor locusts. Disguised as a lumpy glowworm Sheer embarrassment of the outfits they have to wear…Beneath Andrew Mitchells façade lurks a Lycra lout, squirming in a bodysuit of wasp yellow.
  32. 32. CYCLISTS ARE NOT ONE HOMOGENOUS GROUP
  33. 33. CYCLISTS ARE NOT ONE HOMOGENOUS GROUP SINS OF ONE SHOULD NOT BE REASON TO IMPUGN ALL
  34. 34. CYCLISTS ARE NOT ONE HOMOGENOUS GROUP SINS OF ONE SHOULD NOT BE REASON TO IMPUGN ALL DITCH THE AFFECT HEURISTIC
  35. 35. IPAYROADTAX.COM
  36. 36. IPAYROADTAX.COM ROADSWERENOTBUILTFORCARS.COM
  37. 37. IPAYROADTAX.COM ROADSWERENOTBUILTFORCARS.COM
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