0
Milioone
The e side of business
E-Commerce with Unlimited
Opportunities
210,000
298,000
384,000
457,300
513,100
46,410
74,000
108,000
160,510
193,950
0
10...
E-Commerce with Unlimited
Opportunities
The transaction volume of China’s online shopping market during 2006-2015
Source: ...
E-commerce with Unlimited
Opportunities
B2C represents the future direction of e-commerce: The size of the B2C online
shop...
Mission
Milioone is an Italian limited company operating in the field of eCommerce.
Milioone operates from Milan (soon Zür...
eBusiness Services
Milioone provides the following eBusiness Services for the
Chinese market:
• ANALYSIS of eBusiness requ...
How we would get you started
• Market Entry
– Market assessment
– Marketing plan
– Branding for the Chinese market
• Local...
Partners
Milioone works with selected
partners
IT Partners
Milioone partners with two Chinese IT companies software
providers
• QiaoLab provides the web production
• Gri...
eCommerce partners
Milioone produces flagship stores mono-brand B2C into the best
shopping mall
• 360buy.com
• Tmall.com
P...
360buy Group
21.8%
Tmall.com
54.6%
Tecent B2C
4.5%
Suning.com
4.2%
Amazon.cn
2.9%
Coo8.com
2.1%
Vancl.com
1.8%
Dangdang.co...
Administrative Partners
Milioone has a strong relation with
• Bank of China
• Grant Torton China
To solve all administrati...
Payment solution partners
Milioone has a long-term partnership with:
• Alipay
• Payease
Payment system companies for the e...
Advantages of working
with Milioone
• Well introduced in the Chinese market
• Local presence in Shanghai
• Experts in bran...
Case Studies
• YOOX.com
• Ferrari Automotive SpA
• Inter FC
• Pal Zileri
• Prada
• Ittierre SpA
YOOX
• Brief:
– Find a payment solution in
China
– Value the entrance into the
shopping mall
– SEO for yoox.cn
• Solution:...
Ferrari Automotive SpA
• Brief:
– SEO and SEM campaign
– Value the entrance into the
eCommerce market
• Solution:
– Partne...
Inter FC
• Brief:
– Value the entrance into
the eCommerce market
– SEO and SEM
• Solution:
– Partnership with:
• 360buy.co...
Prada
• Brief:
– Value the entrance into
the eCommerce market
– SEO and SEM
• Solution:
– Partnership with:
• 360buy.com a...
Pal Zileri
• Brief:
– Chinese version of the official web
site
– Value the entrance into the
eCommerce market
– SEO and SE...
Ittierre SpA
• Brief:
– Chinese version of the official web
site
– Value the entrance into the
eCommerce market for Hitgal...
The e-Team
Milioone works with more than ten freelancers in Shanghai that have the creative and IT skills to meet all
your...
What’s in a name
The name Milioone is inspired by Marco Polo and his famous book.
He was a shining star in China and the f...
Location
Shanghai
57F , SOHO The
Exchange,No 1486 Nanjing
W Rd (299 Tong Ren
Rd), Shanghai, PRC, 200040
Milan
6 Via
Crocef...
Claudio Ferraris
claudio@milioone.com
Thank you
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B com 2014 | Milioone

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Elevator Pitch_26-27 marzo 2014

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Transcript of "B com 2014 | Milioone"

  1. 1. Milioone The e side of business
  2. 2. E-Commerce with Unlimited Opportunities 210,000 298,000 384,000 457,300 513,100 46,410 74,000 108,000 160,510 193,950 0 100000 200000 300000 400000 500000 600000 2007 2008 2009 2010 2011 CNNIC: Comparison of China’s number of netizens and number of online shoppers Number of netizens Number of online shoppers China’s e-commerce sector has been growing very fast. As of 2011, China’s total number of netizens reached 513 million and number of online shoppers reached 194 million. The numbers are still growing
  3. 3. E-Commerce with Unlimited Opportunities The transaction volume of China’s online shopping market during 2006-2015 Source: iResearch 0 5000 10000 15000 20000 25000 30000 RMB 100 million 2006 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015e The transaction volume of online shopping 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0% 2006 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015e The percentage in the total retail volume China’s online retail market has been growing remarkably, and its percentage in China’s total retail volume is increasing on a yearly basis.
  4. 4. E-commerce with Unlimited Opportunities B2C represents the future direction of e-commerce: The size of the B2C online shopping market is growing year after year, whereas the C2C market is shrinking. 92.2% 86.3% 76.8% 70.2% 66.2% 62.2% 59.3% 7.8% 13.7% 23.2% 29.8% 33.8% 37.8% 40.7% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% 2009 2010 2011 2012e 2013e 2014e 2015e Percentage of C2C transactions (%) Percentage of B2C transactions (%) Source: iResearch Structure of the transaction volume of China’s online shopping market during 2009-2015 Note: In 2011, the transaction volume of China’s online shopping market was RMB 773.56 billion, of which C2C was RMB 594.45 billion
  5. 5. Mission Milioone is an Italian limited company operating in the field of eCommerce. Milioone operates from Milan (soon Zürich and Paris) and Shanghai with a focus on serving European customers looking to tap into the vast potential of the Chinese eBusiness market. Milioone also serves Chinese web clients interested to sell services and goods into Europe Milioone is totally independent, 100% financed by Italian shareholders. Milioone (Shanghai) Consulting Co.Ltd is a WOFE and obtained the Chinese business license already in 2011.
  6. 6. eBusiness Services Milioone provides the following eBusiness Services for the Chinese market: • ANALYSIS of eBusiness requirements • LOCALIZATION of the web site • MANAGEMENT of the online project • Online COMMUNICATION of the brand • OnLine SELLING
  7. 7. How we would get you started • Market Entry – Market assessment – Marketing plan – Branding for the Chinese market • Local Presence – Localization and Website Design for the Chinese market – Establishment of access at an authorized Internet Content Provider – Maintenance and backup of hosted service • Communication – Strategic communication SEO Web Analytics and Web Campaigns – SEM Services • eCommerce – Localization of the eCommerce site – Flagship store production into the best Malls
  8. 8. Partners Milioone works with selected partners
  9. 9. IT Partners Milioone partners with two Chinese IT companies software providers • QiaoLab provides the web production • Gridsum provides SEO and SEM • Applix provides the mobile solutions (App) Presentations of both partners have been attached to this presentation
  10. 10. eCommerce partners Milioone produces flagship stores mono-brand B2C into the best shopping mall • 360buy.com • Tmall.com Presentations of both partners have been attached to this presentation
  11. 11. 360buy Group 21.8% Tmall.com 54.6% Tecent B2C 4.5% Suning.com 4.2% Amazon.cn 2.9% Coo8.com 2.1% Vancl.com 1.8% Dangdang.com 1.3% Yihaodian.com 1.2% Others 5.6% Source: iResearch, Q3 2012 Chinese market share B2C Shopping Mall
  12. 12. Administrative Partners Milioone has a strong relation with • Bank of China • Grant Torton China To solve all administrative and finance matters
  13. 13. Payment solution partners Milioone has a long-term partnership with: • Alipay • Payease Payment system companies for the eCommerce official site and for the flagshipstores
  14. 14. Advantages of working with Milioone • Well introduced in the Chinese market • Local presence in Shanghai • Experts in branding and re-branding • Successful collaboration experienced business development professionals Working with Milioone as your single point of contact will reduce complexity and increase the speed to market for a fast return on your investment.
  15. 15. Case Studies • YOOX.com • Ferrari Automotive SpA • Inter FC • Pal Zileri • Prada • Ittierre SpA
  16. 16. YOOX • Brief: – Find a payment solution in China – Value the entrance into the shopping mall – SEO for yoox.cn • Solution: – Partnership with: • Alipay and Payease for the payment solution • Tmall for the shopping mall • Gridsum for the SEO • Results: – Alipay and Payease are the trusted payment system of Yoox.cn and all the site powered by Yoox
  17. 17. Ferrari Automotive SpA • Brief: – SEO and SEM campaign – Value the entrance into the eCommerce market • Solution: – Partnership with: • Alipay and Payease for the payment solution • Tmall for the shopping mall • Gridsum for the SEO and SEM • Results: – Gridsum made a large SEO and SEM campaign on 2012 for an Italian brand in China – Alipay and Tmall organized the start up of the eCommerce in China for Ferrari
  18. 18. Inter FC • Brief: – Value the entrance into the eCommerce market – SEO and SEM • Solution: – Partnership with: • 360buy.com and Tmall for the shopping mall • Alipay and Payease for the payment solution • Gridsum for the SEOand SEM • Results: – Start of the eBusiness activity previewed in mid 2013
  19. 19. Prada • Brief: – Value the entrance into the eCommerce market – SEO and SEM • Solution: – Partnership with: • 360buy.com and Tmall for the shopping mall • Alipay and Payease for the payment solution • Gridsum for the SEO and SEM • Results: – Start of the eBusiness activity previewed in end 2013
  20. 20. Pal Zileri • Brief: – Chinese version of the official web site – Value the entrance into the eCommerce market – SEO and SEM • Solution: – Partnership with: • 360buy.com and Tmall for the shopping mall • Alipay and Payease for the payment solution • Gridsum for the SEOand SEM • Results: – Web site localized – Start of the eCommerce activity in mid 2013
  21. 21. Ittierre SpA • Brief: – Chinese version of the official web site – Value the entrance into the eCommerce market for Hitgallery – SEO and SEM for Hitgallery • Solution: – Partnership with: • 360buy.com and Tmall for the shopping mall • Alipay and Payease for the payment solution • Gridsum for the SEOand SEM • QiaoLab for the software production • Results: – Project for the Web site localization – Start of the Chinese eBusiness in late 2013
  22. 22. The e-Team Milioone works with more than ten freelancers in Shanghai that have the creative and IT skills to meet all your requirements Claudio Ferraris CEO Over 20 years experience in strategy, management and implementation of digital solutions including web based application development, online branding, marketing and advertisement, customer relationship management (CRM) and mobile device solutions. Very senior expertise in business development, client relationships and interaction required for selling and justifying large scale online and mobile initiatives. More than 10 years of experience into the Chinese web. Karin Elvebakk Partner, Europe Versatile business developer with fifteen years of experience in IT, complex projects, digital content and trade consulting. Karin has a successful record in international business and brings a strong sense of strategic direction, high attention to detail with a focus on excellence in customer service. Zheng (Alwyn) Wu China General Manager Digital Business Evangelist with ten+ years' experience of Marketing Consulting (SEM, SEO, Web Analytics, User Experience, Social Media and Localization), Marketing Communications, Partner Relationship, Business Development, Entrepreneurial Finance and Project Management among Great China region.
  23. 23. What’s in a name The name Milioone is inspired by Marco Polo and his famous book. He was a shining star in China and the first Italian known to establish intercultural relations with an aim to do business. The two “oo” in the name creates an eight “8” in the logo - the lucky number in China. The red stands for positivity. Milioone operates in a market that can bring extraordinary opportunities to European companies that seek to explore the huge Chinese end user market as Chinese customers reach out to buy “Italian-style” or “European-style” brands. The very key to success in this market is the web Milioone is your trusted partner in China!
  24. 24. Location Shanghai 57F , SOHO The Exchange,No 1486 Nanjing W Rd (299 Tong Ren Rd), Shanghai, PRC, 200040 Milan 6 Via Crocefisso, Milan, Italy,2012 2
  25. 25. Claudio Ferraris claudio@milioone.com Thank you
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