Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 1
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Mobile Marketing as enabler to understand
customer’s D...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 3
Agenda
Tech Stats
LookValue
1851
America’s Cup
The oldest trophy in
international sport
Lumber
Sextant
Compass
Canvas
Sail Tension Wind Speed
Mast Strain
Hull Stability
300
Sensors
3,000
Variables running
10 times per second
1GB
Raw data
ev...
Wind Speed
20 Knots
Hull Stability
826 kg
Sail Tension
72o ~ 826 kg
Mast Strain
521 kg
Empowering the
Right Team with
the ...
Strength
Stability
Insights into Boat
Performance
NBC Gets More Than
It Expected”
Sailing-Epic America's
Cup to end with
winner-take-all
showdown”
Oracle Team USA
Breathes ...
New Possibilities | New Experiences
Social
Mobile
Cloud
Big Data Analytics
New Technologies
Mobile Marketing as enabler to understand customer’s
Digital body Language and to build a unique
relationship
Armando Jani...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 11
Digital Data 2014
Global vs Italy
source: wearesoci...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 12
Digital Data 2014
Italy – Internet Indicators and S...
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 13
Mobile Projections
source: 3UK
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 14
Using Mobile with Money
source: 3UK
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 15
Mobile & Productive
Complete Mobility drives Sales ...
Truly Know Your Buyer
Digital Body
Language is
the
collection of
online
activity used
to determine
interests,
behavior and...
Modern Marketing
Digital Body
Language
Useful Info,
Any Channel
Anytime,
Anywhere
57% of
purchasing
decisions
before sales...
Customer Lifecycle Marketing
Email Mobile WebSocial DirectDisplay Ads Mail Phone
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Thank You
@twmando
armando janigro
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 20
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B com 2014 | Il mobile marketing come fenomeno abilitante per comprendere il Digital Body Language dei clienti e per rendere unica la relazione_Armando Janigro, Oracle

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Conferenza plenaria_27 marzo 2014

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B com 2014 | Il mobile marketing come fenomeno abilitante per comprendere il Digital Body Language dei clienti e per rendere unica la relazione_Armando Janigro, Oracle

  1. 1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 1
  2. 2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Mobile Marketing as enabler to understand customer’s Digital Body Language and to build a unique relationship Armando Janigro Director, EMEA Customer Experience Strategy @twmando
  3. 3. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 3 Agenda Tech Stats LookValue
  4. 4. 1851 America’s Cup The oldest trophy in international sport Lumber Sextant Compass Canvas
  5. 5. Sail Tension Wind Speed Mast Strain Hull Stability 300 Sensors 3,000 Variables running 10 times per second 1GB Raw data every sailing day
  6. 6. Wind Speed 20 Knots Hull Stability 826 kg Sail Tension 72o ~ 826 kg Mast Strain 521 kg Empowering the Right Team with the Right Information
  7. 7. Strength Stability Insights into Boat Performance
  8. 8. NBC Gets More Than It Expected” Sailing-Epic America's Cup to end with winner-take-all showdown” Oracle Team USA Breathes Life Into America's Cup With Historic Comeback” “ “ “ Huffington Post 2013 The New York Times, 2013 Reuters, 2013 New Spectator Experience
  9. 9. New Possibilities | New Experiences Social Mobile Cloud Big Data Analytics New Technologies
  10. 10. Mobile Marketing as enabler to understand customer’s Digital body Language and to build a unique relationship Armando Janigro Director, EMEA Customer Experience Strategy Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
  11. 11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 11 Digital Data 2014 Global vs Italy source: wearesocial.sg
  12. 12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 12 Digital Data 2014 Italy – Internet Indicators and Smartphone Usage source: wearesocial.sg
  13. 13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 13 Mobile Projections source: 3UK
  14. 14. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 14 Using Mobile with Money source: 3UK
  15. 15. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 15 Mobile & Productive Complete Mobility drives Sales Results
  16. 16. Truly Know Your Buyer Digital Body Language is the collection of online activity used to determine interests, behavior and preferences. Order HistoryInvoices Location Claims Events Online Activity Shares, Likes, Groups, Posts, Connected, Following Content Search & Visits Downloads Loyalty Status Preference Advertising Email activity Internal data External data Campaign data #MarketingProfessionals, #LeadNurture, #DemandGen #Social, #MarcomLeadership #LinkedIn, #Twitter, #HBS #Designers, #PR Professional data
  17. 17. Modern Marketing Digital Body Language Useful Info, Any Channel Anytime, Anywhere 57% of purchasing decisions before sales involvement Marketing ROI i Engage Audiences. Know Buyers.Drive Revenue.
  18. 18. Customer Lifecycle Marketing Email Mobile WebSocial DirectDisplay Ads Mail Phone
  19. 19. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Thank You @twmando armando janigro
  20. 20. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 20

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