B com 2014 | Il mobile marketing come fenomeno abilitante per comprendere il Digital Body Language dei clienti e per rendere unica la relazione_Armando Janigro, Oracle

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Conferenza plenaria_27 marzo 2014

Conferenza plenaria_27 marzo 2014

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  • 1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 1
  • 2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Mobile Marketing as enabler to understand customer’s Digital Body Language and to build a unique relationship Armando Janigro Director, EMEA Customer Experience Strategy @twmando
  • 3. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 3 Agenda Tech Stats LookValue
  • 4. 1851 America’s Cup The oldest trophy in international sport Lumber Sextant Compass Canvas
  • 5. Sail Tension Wind Speed Mast Strain Hull Stability 300 Sensors 3,000 Variables running 10 times per second 1GB Raw data every sailing day
  • 6. Wind Speed 20 Knots Hull Stability 826 kg Sail Tension 72o ~ 826 kg Mast Strain 521 kg Empowering the Right Team with the Right Information
  • 7. Strength Stability Insights into Boat Performance
  • 8. NBC Gets More Than It Expected” Sailing-Epic America's Cup to end with winner-take-all showdown” Oracle Team USA Breathes Life Into America's Cup With Historic Comeback” “ “ “ Huffington Post 2013 The New York Times, 2013 Reuters, 2013 New Spectator Experience
  • 9. New Possibilities | New Experiences Social Mobile Cloud Big Data Analytics New Technologies
  • 10. Mobile Marketing as enabler to understand customer’s Digital body Language and to build a unique relationship Armando Janigro Director, EMEA Customer Experience Strategy Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
  • 11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 11 Digital Data 2014 Global vs Italy source: wearesocial.sg
  • 12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 12 Digital Data 2014 Italy – Internet Indicators and Smartphone Usage source: wearesocial.sg
  • 13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 13 Mobile Projections source: 3UK
  • 14. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 14 Using Mobile with Money source: 3UK
  • 15. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 15 Mobile & Productive Complete Mobility drives Sales Results
  • 16. Truly Know Your Buyer Digital Body Language is the collection of online activity used to determine interests, behavior and preferences. Order HistoryInvoices Location Claims Events Online Activity Shares, Likes, Groups, Posts, Connected, Following Content Search & Visits Downloads Loyalty Status Preference Advertising Email activity Internal data External data Campaign data #MarketingProfessionals, #LeadNurture, #DemandGen #Social, #MarcomLeadership #LinkedIn, #Twitter, #HBS #Designers, #PR Professional data
  • 17. Modern Marketing Digital Body Language Useful Info, Any Channel Anytime, Anywhere 57% of purchasing decisions before sales involvement Marketing ROI i Engage Audiences. Know Buyers.Drive Revenue.
  • 18. Customer Lifecycle Marketing Email Mobile WebSocial DirectDisplay Ads Mail Phone
  • 19. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Thank You @twmando armando janigro
  • 20. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 20