Using Social Media to Build Your Art Business

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  • http://www.flickr.com/photos/satguru/3712855369 One Way Ewell2
  • Last Conversation Piece: http://www.flickr.com/photos/nostri-imago/2866399803/
  • Beautiful Tools http://www.flickr.com/photos/geishaboy500/100043823/
  • http://favianna.typepad.com
  • http://marydanielhobson.blogspot.com/ Events, review copies of books, gallery openings, press
  • http://www.ashleycecil.com/ Blog is her website
  • http://inviaggiocoltaccuino.blogspot.com/ Link to Flickr photos
  • http://aytonaday.blogspot.com/ William T. Ayton
  • http://twitter.com/artbychrysti
  • http://twitterartshow.blogspot.com/
  • http://www.flickr.com/photos/99528982@N00/
  • http://www.flickr.com/photos/manymuses
  • http://www.flickr.com/groups/abq_sf_meetup/
  • http://www.facebook.com/pages/Favianna-Rodriguez/34997316109
  • http://www.youtube.com/user/favianna1art
  • http://www.youtube.com/watch?v=v3kCQlgr6Ac&feature=channel_page
  • http://www.natashawescoat.com/
  • http://natashasartcandy.com/
  • http://twitter.com/natasha
  • http://www.flickr.com/photos/natashawescoat/sets/72157600204328570/
  • http://www.facebook.com/natashawescoat
  • http://www.myspace.com/natashawescoatart
  • http://www.linkedin.com/in/natashawescoat
  • http://www.youtube.com/postmodernartist
  • http://www.vimeo.com/natashawescoat
  • http://www.etsy.com/shop.php?user_id=5018972
  • http://www.flickr.com/photos/ky_olsen/3133347219/ Listen
  • http://mashable.com/2009/02/23/twitter-artists/ Tweetable Art: 10 Twitter Tips for Artists
  • http://www.flickr.com/photos/jasonsussberg/3031867505/ Obama Victory Street Party Upstreet
  • The Treasure Map http://www.flickr.com/photos/cameronparkins/208183738/
  • Test Tube Flowers http://www.flickr.com/photos/casers/211528086/
  • Big Fun http://www.flickr.com/photos/16961193@N06/2267862256/
  • Using Social Media to Build Your Art Business

    1. 1. Using Social Media to Build Your Art Business Presented by Britt Bravo for Artists Building Their Business August 8, 2009
    2. 2. Slides Available Online www.slideshare.net/Bbravo
    3. 3. Web 1.0
    4. 4. Web 2.0
    5. 5. Your Social Media Toolbox <ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Social Networking </li></ul><ul><li>Video Sharing </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Podcasts </li></ul><ul><li>Wikis </li></ul><ul><li>RSS Feeds </li></ul>
    6. 6. Favianna.com
    7. 7. Favianna’s Blog
    8. 8. Marydanielhobson.com
    9. 9. Into the Studio
    10. 10. The Painting Activist
    11. 11. in viaggio col taccuino
    12. 12. An Ayton Artwork a Day
    13. 13. Why Blog? <ul><li>24% of adult web users read blogs </li></ul><ul><li>Increases your search ranking </li></ul><ul><li>Show and discuss your process </li></ul><ul><li>Get feedback </li></ul><ul><li>Explain your work </li></ul><ul><li>Fans can easily share your content </li></ul>
    14. 14. Why Blog? <ul><li>Reveal the person behind the art </li></ul><ul><li>Build relationships with customers </li></ul><ul><li>Build community with other art bloggers </li></ul><ul><li>Provide quick, real time updates </li></ul><ul><li>Re-use content elsewhere </li></ul><ul><li>Teach what you know </li></ul><ul><li>“ Live-blog” from art events </li></ul>
    15. 15. @ArtByChristi
    16. 16. @dcolter
    17. 17. #twitterartshow
    18. 18. @FiberSoul
    19. 19. Why Twitter? <ul><li>44.5 million unique visitors worldwide in June 2009 </li></ul><ul><li>Provide quick, real time updates </li></ul><ul><li>Communicate with customers </li></ul><ul><li>Show your process </li></ul><ul><li>Get feedback </li></ul><ul><li>Build community with other art “tweeters” </li></ul><ul><li>Make special offers </li></ul>
    20. 20. Why Twitter? <ul><li>Hold contests & giveaways </li></ul><ul><li>Get help </li></ul><ul><li>Tweet from art shows </li></ul><ul><li>Point to your blog posts </li></ul><ul><li>Share “tweets” on Facebook </li></ul><ul><li>Twitter pages are picked up by Google </li></ul>
    21. 21. Schizzinosa's Photostream
    22. 22. Linda Plaisted’s Photostream
    23. 23. Profile
    24. 24. Contacts & Groups
    25. 25. Groups
    26. 26. Discussions
    27. 27. Why Use Flickr? <ul><li>32+ million members </li></ul><ul><li>Share photos of your work </li></ul><ul><li>Share photos of your process </li></ul><ul><li>Share photos from openings & events </li></ul><ul><li>Connect with other artists </li></ul><ul><li>Get feedback </li></ul>
    28. 28. Why Use Flickr? <ul><li>Get new ideas </li></ul><ul><li>Make books with Blurb </li></ul><ul><li>Print cards with Moo </li></ul><ul><li>Get seen with Creative Commons </li></ul>
    29. 29. Favianna’s Fan Page
    30. 30. Favianna’s Art on Facebook
    31. 31. Deborah Colter’s Fan Page
    32. 32. Deborah Colter’s Art on Facebook
    33. 33. Why Use Facebook? <ul><li>More than 250 million users </li></ul><ul><li>More than 120 million users log on at least 1 x day </li></ul><ul><li>Facebook Pages are picked up by search engines </li></ul><ul><li>Share events, photos, images, news and videos </li></ul><ul><li>Friends of friends buy art </li></ul>
    34. 34. Why Use Facebook? <ul><li>Easy for friends and fans to share </li></ul><ul><li>Communicate with customers </li></ul><ul><li>Advertise with Facebook ads </li></ul><ul><li>Share blog posts in Notes </li></ul><ul><li>Share Twitter updates in news feed </li></ul>
    35. 35. Favianna on YouTube
    36. 36. Share Your Process
    37. 37. Why Use Video Sharing? <ul><li>62% of adult web users have watched videos on video sharing sites </li></ul><ul><li>Tell stories about your work, your process & you. </li></ul><ul><li>Demo how you create </li></ul><ul><li>Teach what you know </li></ul><ul><li>Share footage from art shows </li></ul><ul><li>Record testimonials </li></ul>
    38. 38. Natasha Wescoat: Putting It All Together
    39. 39. Blog
    40. 40. Twitter
    41. 41. Flickr
    42. 42. Facebook
    43. 43. MySpace
    44. 44. LinkedIn
    45. 45. YouTube
    46. 46. Vimeo
    47. 47. Etsy
    48. 48. 7 Social Media Tips
    49. 49. Tip 1 Listen <ul><li>Google Alerts </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Technorati </li></ul><ul><li>Twitter Search </li></ul><ul><li>Social Mention </li></ul>
    50. 50. Tip 2 Share Valuable Content
    51. 51. Tip 3 Be Social, Build Relationships
    52. 52. Tip 4 Make it Easy to Share & Connect <ul><li>AddThis/ShareThis </li></ul><ul><li>Comments </li></ul><ul><li>RSS/Subscription </li></ul><ul><li>Promote on your website, social media profiles, and email signature </li></ul>
    53. 53. Tip 5 Make a Plan <ul><li>Goal </li></ul><ul><li>Audience </li></ul><ul><li>Content </li></ul><ul><li>Tool(s) </li></ul><ul><li>Time/Money </li></ul><ul><li>Marketing </li></ul><ul><li>Metrics </li></ul><ul><li>Exit/growth plan </li></ul>
    54. 54. Tip 6 Experiment
    55. 55. Tip 7 Have Fun!
    56. 56. Questions? <ul><li>Britt Bravo </li></ul><ul><li>www.brittbravo.com </li></ul><ul><li>[email_address] </li></ul><ul><li>(510) 757-9684 </li></ul><ul><li>Twitter: @bbravo </li></ul><ul><li>Skype: bebravo </li></ul><ul><li>www.facebook.com/britt.bravo </li></ul><ul><li>www.slideshare.net/Bbravo </li></ul>
    57. 57. Sources & Resources <ul><li>9 Reasons Why Every Artist Should Have Their Own Art Blog: http://emptyeasel.com/2007/07/02/9-reasons-why-every-artist-should-have-their-own-art-blog/ </li></ul><ul><li>Why Artists Should Blog </li></ul><ul><li>http://kirstyhall.co.uk/blog/2007/08/why-artists-should-blog/ </li></ul><ul><li>Tweetable Art: 10 Twitter Tips for Artists http://mashable.com/2009/02/23/twitter-artists/ </li></ul><ul><li>An Artist’s Guide to Twitter http://www.squidoo.com/ArtistTwitterGuide </li></ul><ul><li>The Artist’s Guide to Flickr http://mashable.com/2009/03/05/flickr-artist/ </li></ul><ul><li>36 Reasons Flickr is a Photographer’s Ultimate Tool http://blogs.photopreneur.com/36-reasons-flickr-is-a-photographer-ultimate-tool </li></ul>
    58. 58. Sources & Resources <ul><li>List of Social Networking Websites http://en.wikipedia.org/wiki/List_of_social_networking_websites </li></ul><ul><li>Using Facebook to Sell Your Art http://www.redbubble.com/people/selling/journal/3344492-using-facebook-to-sell-your-art </li></ul><ul><li>Top Social Networks for Artists </li></ul><ul><li>http://www.getdegrees.com/articles/p/art-schools/top-social-networks-for-artists/ </li></ul><ul><li>Social Networking for Art Collectors – artmarketblog.com </li></ul><ul><li>http://artmarketblog.com/2009/03/10/social-networking-for-art-collectors-artmarketblogcom/ </li></ul><ul><li>Artist’s Guide to YouTube http://mashable.com/2009/03/12/youtube-artist </li></ul>
    59. 59. Sources & Resources <ul><li>Pew Internet and American Life Project http://www.pewinternet.org/ </li></ul><ul><li>Why Artists Need Social Media http://www.stillindie.com/2009/06/artists-need-social-media.html </li></ul><ul><li>5 Rules for Artists Using Social Media http://www.stillindie.com/2009/07/5-rules-artists-social-media.html </li></ul><ul><li>Eight Social Media Tips From Artist Natasha Wescoat http://www.publetariat.com/sell/eight-social-media-tips-artist-natasha-wescoat </li></ul>

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