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Using Social Media to Build Your Art Business

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  • http://www.flickr.com/photos/satguru/3712855369 One Way Ewell2
  • Last Conversation Piece: http://www.flickr.com/photos/nostri-imago/2866399803/
  • Beautiful Tools http://www.flickr.com/photos/geishaboy500/100043823/
  • http://favianna.typepad.com
  • http://marydanielhobson.blogspot.com/ Events, review copies of books, gallery openings, press
  • http://www.ashleycecil.com/ Blog is her website
  • http://inviaggiocoltaccuino.blogspot.com/ Link to Flickr photos
  • http://aytonaday.blogspot.com/ William T. Ayton
  • http://twitter.com/artbychrysti
  • http://twitterartshow.blogspot.com/
  • http://www.flickr.com/photos/99528982@N00/
  • http://www.flickr.com/photos/manymuses
  • http://www.flickr.com/groups/abq_sf_meetup/
  • http://www.facebook.com/pages/Favianna-Rodriguez/34997316109
  • http://www.youtube.com/user/favianna1art
  • http://www.youtube.com/watch?v=v3kCQlgr6Ac&feature=channel_page
  • http://www.natashawescoat.com/
  • http://natashasartcandy.com/
  • http://twitter.com/natasha
  • http://www.flickr.com/photos/natashawescoat/sets/72157600204328570/
  • http://www.facebook.com/natashawescoat
  • http://www.myspace.com/natashawescoatart
  • http://www.linkedin.com/in/natashawescoat
  • http://www.youtube.com/postmodernartist
  • http://www.vimeo.com/natashawescoat
  • http://www.etsy.com/shop.php?user_id=5018972
  • http://www.flickr.com/photos/ky_olsen/3133347219/ Listen
  • http://mashable.com/2009/02/23/twitter-artists/ Tweetable Art: 10 Twitter Tips for Artists
  • http://www.flickr.com/photos/jasonsussberg/3031867505/ Obama Victory Street Party Upstreet
  • The Treasure Map http://www.flickr.com/photos/cameronparkins/208183738/
  • Test Tube Flowers http://www.flickr.com/photos/casers/211528086/
  • Big Fun http://www.flickr.com/photos/16961193@N06/2267862256/

Transcript

  • 1. Using Social Media to Build Your Art Business Presented by Britt Bravo for Artists Building Their Business August 8, 2009
  • 2. Slides Available Online www.slideshare.net/Bbravo
  • 3. Web 1.0
  • 4. Web 2.0
  • 5. Your Social Media Toolbox
    • Blogs
    • Twitter
    • Photo Sharing
    • Social Networking
    • Video Sharing
    • Social Bookmarking
    • Podcasts
    • Wikis
    • RSS Feeds
  • 6. Favianna.com
  • 7. Favianna’s Blog
  • 8. Marydanielhobson.com
  • 9. Into the Studio
  • 10. The Painting Activist
  • 11. in viaggio col taccuino
  • 12. An Ayton Artwork a Day
  • 13. Why Blog?
    • 24% of adult web users read blogs
    • Increases your search ranking
    • Show and discuss your process
    • Get feedback
    • Explain your work
    • Fans can easily share your content
  • 14. Why Blog?
    • Reveal the person behind the art
    • Build relationships with customers
    • Build community with other art bloggers
    • Provide quick, real time updates
    • Re-use content elsewhere
    • Teach what you know
    • “ Live-blog” from art events
  • 15. @ArtByChristi
  • 16. @dcolter
  • 17. #twitterartshow
  • 18. @FiberSoul
  • 19. Why Twitter?
    • 44.5 million unique visitors worldwide in June 2009
    • Provide quick, real time updates
    • Communicate with customers
    • Show your process
    • Get feedback
    • Build community with other art “tweeters”
    • Make special offers
  • 20. Why Twitter?
    • Hold contests & giveaways
    • Get help
    • Tweet from art shows
    • Point to your blog posts
    • Share “tweets” on Facebook
    • Twitter pages are picked up by Google
  • 21. Schizzinosa's Photostream
  • 22. Linda Plaisted’s Photostream
  • 23. Profile
  • 24. Contacts & Groups
  • 25. Groups
  • 26. Discussions
  • 27. Why Use Flickr?
    • 32+ million members
    • Share photos of your work
    • Share photos of your process
    • Share photos from openings & events
    • Connect with other artists
    • Get feedback
  • 28. Why Use Flickr?
    • Get new ideas
    • Make books with Blurb
    • Print cards with Moo
    • Get seen with Creative Commons
  • 29. Favianna’s Fan Page
  • 30. Favianna’s Art on Facebook
  • 31. Deborah Colter’s Fan Page
  • 32. Deborah Colter’s Art on Facebook
  • 33. Why Use Facebook?
    • More than 250 million users
    • More than 120 million users log on at least 1 x day
    • Facebook Pages are picked up by search engines
    • Share events, photos, images, news and videos
    • Friends of friends buy art
  • 34. Why Use Facebook?
    • Easy for friends and fans to share
    • Communicate with customers
    • Advertise with Facebook ads
    • Share blog posts in Notes
    • Share Twitter updates in news feed
  • 35. Favianna on YouTube
  • 36. Share Your Process
  • 37. Why Use Video Sharing?
    • 62% of adult web users have watched videos on video sharing sites
    • Tell stories about your work, your process & you.
    • Demo how you create
    • Teach what you know
    • Share footage from art shows
    • Record testimonials
  • 38. Natasha Wescoat: Putting It All Together
  • 39. Blog
  • 40. Twitter
  • 41. Flickr
  • 42. Facebook
  • 43. MySpace
  • 44. LinkedIn
  • 45. YouTube
  • 46. Vimeo
  • 47. Etsy
  • 48. 7 Social Media Tips
  • 49. Tip 1 Listen
    • Google Alerts
    • Google Blog Search
    • Technorati
    • Twitter Search
    • Social Mention
  • 50. Tip 2 Share Valuable Content
  • 51. Tip 3 Be Social, Build Relationships
  • 52. Tip 4 Make it Easy to Share & Connect
    • AddThis/ShareThis
    • Comments
    • RSS/Subscription
    • Promote on your website, social media profiles, and email signature
  • 53. Tip 5 Make a Plan
    • Goal
    • Audience
    • Content
    • Tool(s)
    • Time/Money
    • Marketing
    • Metrics
    • Exit/growth plan
  • 54. Tip 6 Experiment
  • 55. Tip 7 Have Fun!
  • 56. Questions?
    • Britt Bravo
    • www.brittbravo.com
    • [email_address]
    • (510) 757-9684
    • Twitter: @bbravo
    • Skype: bebravo
    • www.facebook.com/britt.bravo
    • www.slideshare.net/Bbravo
  • 57. Sources & Resources
    • 9 Reasons Why Every Artist Should Have Their Own Art Blog: http://emptyeasel.com/2007/07/02/9-reasons-why-every-artist-should-have-their-own-art-blog/
    • Why Artists Should Blog
    • http://kirstyhall.co.uk/blog/2007/08/why-artists-should-blog/
    • Tweetable Art: 10 Twitter Tips for Artists http://mashable.com/2009/02/23/twitter-artists/
    • An Artist’s Guide to Twitter http://www.squidoo.com/ArtistTwitterGuide
    • The Artist’s Guide to Flickr http://mashable.com/2009/03/05/flickr-artist/
    • 36 Reasons Flickr is a Photographer’s Ultimate Tool http://blogs.photopreneur.com/36-reasons-flickr-is-a-photographer-ultimate-tool
  • 58. Sources & Resources
    • List of Social Networking Websites http://en.wikipedia.org/wiki/List_of_social_networking_websites
    • Using Facebook to Sell Your Art http://www.redbubble.com/people/selling/journal/3344492-using-facebook-to-sell-your-art
    • Top Social Networks for Artists
    • http://www.getdegrees.com/articles/p/art-schools/top-social-networks-for-artists/
    • Social Networking for Art Collectors – artmarketblog.com
    • http://artmarketblog.com/2009/03/10/social-networking-for-art-collectors-artmarketblogcom/
    • Artist’s Guide to YouTube http://mashable.com/2009/03/12/youtube-artist
  • 59. Sources & Resources
    • Pew Internet and American Life Project http://www.pewinternet.org/
    • Why Artists Need Social Media http://www.stillindie.com/2009/06/artists-need-social-media.html
    • 5 Rules for Artists Using Social Media http://www.stillindie.com/2009/07/5-rules-artists-social-media.html
    • Eight Social Media Tips From Artist Natasha Wescoat http://www.publetariat.com/sell/eight-social-media-tips-artist-natasha-wescoat