Blogging and Storytelling Britt Bravo WeAreMedia Webinar: September 23, 2009

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Blogging & Storytelling 11 ways nonprofits can use blogs to tell their story What should we write about? How do we find readers? How do we track impact? Most important tip . . .

11 ways nonprofits can use blogs to tell their story

What should we write about?

How do we find readers?

How do we track impact?

Most important tip . . .

11 Ways Nonprofits Can Use Blogs to Tell Their Story

1. Share Your Expertise

2. Share breaking news in your field

3. Share the story behind your brand

4. Share your readers' opinions & content

5. Share notes, photos & presentations from events

6. Share notes & photos from the field

7. Interview Experts

8. Share Organizational News as It Happens

9. Share Your Press

10. Ask for Feedback

11. Call Your Readers to Action

What should we write about?

Questions to ask when choosing topics What goal are we trying to achieve? What audience are we trying to reach? Who else is writing about these topics? What is our “niche”? What tone will we use? Who will write the posts? How much time do we have to blog? What are we excited to write about?

What goal are we trying to achieve?

What audience are we trying to reach?

Who else is writing about these topics?

What is our “niche”?

What tone will we use?

Who will write the posts?

How much time do we have to blog?

What are we excited to write about?

How do we find readers?

Find Blogs Google Blog Search http://blogsearch.google.com/ Technorati http://technorati.com/ Alltop http://alltop.com/ Blogrolls (i.e. http://philanthropy.com/giveandtake/) Twitter Search http://search.twitter.com/

Google Blog Search

http://blogsearch.google.com/

Technorati

http://technorati.com/

Alltop

http://alltop.com/

Blogrolls

(i.e. http://philanthropy.com/giveandtake/)

Twitter Search

http://search.twitter.com/

Read & Comment Read Blogs Google Reader http://www.google.com/reader Bloglines http://www.bloglines.com Comment Buy an egg timer

Read Blogs

Google Reader

http://www.google.com/reader

Bloglines

http://www.bloglines.com

Comment

Buy an egg timer

Make it Easy to Share & Subscribe Place a “subscribe” prompt in the top right corner Allow subscription via rss and email using Feedburner Put the blog’s URL in your email signature Place AddThis or ShareThis buttons on each post Share posts on Twitter with bit.ly Add to your Facebook feed with the Notes application Add to your Facebook feed with the Twitter application

Place a “subscribe” prompt in the top right corner

Allow subscription via rss and email using Feedburner

Put the blog’s URL in your email signature

Place AddThis or ShareThis buttons on each post

Share posts on Twitter with bit.ly

Add to your Facebook feed with the Notes application

Add to your Facebook feed with the Twitter application

Participate & Engage • Link to other bloggers in your posts Have a blogroll Ask questions Ask for feedback Ask for content (i.e. ideas, photos, video) Be opinionated Make it easy to comment Hold contests and giveaways Participate in memes and blog carnivals

• Link to other bloggers in your posts

Have a blogroll

Ask questions

Ask for feedback

Ask for content (i.e. ideas, photos, video)

Be opinionated

Make it easy to comment

Hold contests and giveaways

Participate in memes and blog carnivals

Write Useful Content • How to Lists (10 Ways to . . .) Roundups of blogs posts about your topic Title posts with words people are searching for Write short posts (200-300 words) Include images with every post Use white space, bolding and bulleted lists Mix personal and professional tone

• How to

Lists (10 Ways to . . .)

Roundups of blogs posts about your topic

Title posts with words people are searching for

Write short posts (200-300 words)

Include images with every post

Use white space, bolding and bulleted lists

Mix personal and professional tone

How do we track impact?

Impact Metrics ____Subscribers ____Visits ____Page views ____Links and referrals ____Comments ____Content contributed by the community (i.e. videos) ____New donors, or members ____Donations ____Press ____Relationships

____Subscribers

____Visits

____Page views

____Links and referrals

____Comments

____Content contributed by the community (i.e. videos)

____New donors, or members

____Donations

____Press

____Relationships

Tools to Measure Impact Google Analytics http://www.google.com/analytics/ Site Meter http://www.sitemeter.com/ Twitter Search http://search.twitter.com/ PostRank http://www.postrank.com/ WhosTalkin http://www. whostalkin .com/ Social Mention http://www.socialmention.com/ Technorati http: //technorati .com/

Google Analytics

http://www.google.com/analytics/

Site Meter

http://www.sitemeter.com/

Twitter Search

http://search.twitter.com/

PostRank

http://www.postrank.com/

WhosTalkin

http://www. whostalkin .com/

Social Mention

http://www.socialmention.com/

Technorati

http: //technorati .com/

Most important tip . . .

Have Fun! It’s not called social media for nothin’

Questions? Britt Bravo www.brittbravo.com [email_address] (510) 757-9684 Twitter: @bbravo Skype: bebravo http://www.facebook.com/britt.bravo http://www.slideshare.net/Bbravo

Britt Bravo

www.brittbravo.com

[email_address]

(510) 757-9684

Twitter: @bbravo

Skype: bebravo

http://www.facebook.com/britt.bravo

http://www.slideshare.net/Bbravo