Blogging And Storytelling

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Presentation for NTEN's WeAreMedia Webinar September 23, 2009.

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  • http://blogs.volunteermatch.org/engagingvolunteers/category/boomer-volunteers/
  • http://www.servicenation.org/blog/entry/monday-service-news-roundup7/
  • http://www.socialedge.org/blogs/forging-ahead/archive/2008/10/17/were-in-trouble#comments
  • http://www.netsquared.org/blog
  • http://www.casefoundation.org/blog/highlights-ncoc
  • http://understory.ran.org/2009/09/15/ran-banner-at-niagra-falls-we-dont-want-canadas-dirty-tar-sands-oil-follow-ranactions-for-updates/
  • http://www.theextraordinaries.org/2009/01/hospital-volunteering-3-things-you-didnt-know-how-the-web-can-help.html
  • http://urbansprouts.blogspot.com/2009/07/mlks-new-greenhouse.html
  • http://www.echoinggreen.org/blog/extraordinaries-in-christian-science-monitor
  • http://my.socialactions.com/profiles/blogs/the-future-of-social-actions
  • http://www.greenforall.org/blog/climate-bill-is-in-californias-hands-please-call-today
  • http://www.flickr.com/photos/16961193@N06/2267862256/ Flickr photo, “Big Fun” by Ernst Moeksis http://www.flickr.com/people/16961193@N06/
  • Blogging And Storytelling

    1. Blogging and Storytelling Britt Bravo WeAreMedia Webinar: September 23, 2009
    2. Big Vision Consulting Realize your big vision Be a powerful force for good <ul><li>Strategic Consulting </li></ul><ul><li>Social Web Empowerment </li></ul><ul><li>Blogging </li></ul><ul><li>Podcasting </li></ul><ul><li>Career Coaching </li></ul><ul><li>www.brittbravo.com </li></ul>
    3. Blogging & Storytelling <ul><li>11 ways nonprofits can use blogs to tell their story </li></ul><ul><li>What should we write about? </li></ul><ul><li>How do we find readers? </li></ul><ul><li>How do we track impact? </li></ul><ul><li>Most important tip . . . </li></ul>
    4. 11 Ways Nonprofits Can Use Blogs to Tell Their Story
    5. 1. Share Your Expertise
    6. 2. Share breaking news in your field
    7. 3. Share the story behind your brand
    8. 4. Share your readers' opinions & content
    9. 5. Share notes, photos & presentations from events
    10. 6. Share notes & photos from the field
    11. 7. Interview Experts
    12. 8. Share Organizational News as It Happens
    13. 9. Share Your Press
    14. 10. Ask for Feedback
    15. 11. Call Your Readers to Action
    16. What should we write about?
    17. Questions to ask when choosing topics <ul><li>What goal are we trying to achieve? </li></ul><ul><li>What audience are we trying to reach? </li></ul><ul><li>Who else is writing about these topics? </li></ul><ul><li>What is our “niche”? </li></ul><ul><li>What tone will we use? </li></ul><ul><li>Who will write the posts? </li></ul><ul><li>How much time do we have to blog? </li></ul><ul><li>What are we excited to write about? </li></ul>
    18. How do we find readers?
    19. Find Blogs <ul><ul><li>Google Blog Search </li></ul></ul><ul><ul><ul><li>http://blogsearch.google.com/ </li></ul></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><ul><li>http://technorati.com/ </li></ul></ul></ul><ul><ul><li>Alltop </li></ul></ul><ul><ul><ul><li>http://alltop.com/ </li></ul></ul></ul><ul><ul><li>Blogrolls </li></ul></ul><ul><ul><ul><li>(i.e. http://philanthropy.com/giveandtake/) </li></ul></ul></ul><ul><ul><li>Twitter Search </li></ul></ul><ul><ul><ul><li>http://search.twitter.com/ </li></ul></ul></ul>
    20. Read & Comment <ul><li>Read Blogs </li></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><ul><li>http://www.google.com/reader </li></ul></ul></ul><ul><ul><li>Bloglines </li></ul></ul><ul><ul><ul><li>http://www.bloglines.com </li></ul></ul></ul><ul><li>Comment </li></ul><ul><li>Buy an egg timer </li></ul>
    21. Make it Easy to Share & Subscribe <ul><li>Place a “subscribe” prompt in the top right corner </li></ul><ul><li>Allow subscription via rss and email using Feedburner </li></ul><ul><li>Put the blog’s URL in your email signature </li></ul><ul><li>Place AddThis or ShareThis buttons on each post </li></ul><ul><li>Share posts on Twitter with bit.ly </li></ul><ul><li>Add to your Facebook feed with the Notes application </li></ul><ul><li>Add to your Facebook feed with the Twitter application </li></ul>
    22. Participate & Engage <ul><li>• Link to other bloggers in your posts </li></ul><ul><li>Have a blogroll </li></ul><ul><li>Ask questions </li></ul><ul><li>Ask for feedback </li></ul><ul><li>Ask for content (i.e. ideas, photos, video) </li></ul><ul><li>Be opinionated </li></ul><ul><li>Make it easy to comment </li></ul><ul><li>Hold contests and giveaways </li></ul><ul><li>Participate in memes and blog carnivals </li></ul>
    23. Write Useful Content <ul><li>• How to </li></ul><ul><li>Lists (10 Ways to . . .) </li></ul><ul><li>Roundups of blogs posts about your topic </li></ul><ul><li>Title posts with words people are searching for </li></ul><ul><li>Write short posts (200-300 words) </li></ul><ul><li>Include images with every post </li></ul><ul><li>Use white space, bolding and bulleted lists </li></ul><ul><li>Mix personal and professional tone </li></ul>
    24. How do we track impact?
    25. Impact Metrics <ul><li>____Subscribers </li></ul><ul><li>____Visits </li></ul><ul><li>____Page views </li></ul><ul><li>____Links and referrals </li></ul><ul><li>____Comments </li></ul><ul><li>____Content contributed by the community (i.e. videos) </li></ul><ul><li>____New donors, or members </li></ul><ul><li>____Donations </li></ul><ul><li>____Press </li></ul><ul><li>____Relationships </li></ul>
    26. Tools to Measure Impact <ul><li>Google Analytics </li></ul><ul><ul><li>http://www.google.com/analytics/ </li></ul></ul><ul><li>Site Meter </li></ul><ul><ul><li>http://www.sitemeter.com/ </li></ul></ul><ul><li>Twitter Search </li></ul><ul><ul><li>http://search.twitter.com/ </li></ul></ul><ul><li>PostRank </li></ul><ul><ul><li>http://www.postrank.com/ </li></ul></ul><ul><li>WhosTalkin </li></ul><ul><li> http://www. whostalkin .com/ </li></ul><ul><li>Social Mention </li></ul><ul><li>http://www.socialmention.com/ </li></ul><ul><li>Technorati </li></ul><ul><li>http: //technorati .com/ </li></ul>
    27. Most important tip . . .
    28. Have Fun! It’s not called social media for nothin’
    29. Questions? <ul><li>Britt Bravo </li></ul><ul><li>www.brittbravo.com </li></ul><ul><li>[email_address] </li></ul><ul><li>(510) 757-9684 </li></ul><ul><li>Twitter: @bbravo </li></ul><ul><li>Skype: bebravo </li></ul><ul><li>http://www.facebook.com/britt.bravo </li></ul><ul><li>http://www.slideshare.net/Bbravo </li></ul>

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