Blog or Die: The Essential Guide to Blogging
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Blog or Die: The Essential Guide to Blogging

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Blogging for Nonprofits presentation by Britt Bravo for the L.A. New Media Camp hosted by LAANE September 17, 2010

Blogging for Nonprofits presentation by Britt Bravo for the L.A. New Media Camp hosted by LAANE September 17, 2010

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  • http://blog. amnestyusa .org /
  • http ://www.aclu.org/blog
  • http://www. casefoundation .org/blog
  • http ://blog.shfb.org /
  • http ://www.urbansprouts.org /
  • http: //hungerchallenge . blogspot .com /
  • http ://www.netsquared.org/blog
  • http ://www.momsrising.org/blog/
  • Flickr photo credit: http://www.flickr.com/photos/ogimogi/2223450729/
  • Flickr photo credit: http://www.flickr.com/photos/carbonnyc/888823443/
  • Flickr photo credit: http://www.flickr.com/photos/sskennel/2050977429/sizes/z/
  • Flickr photo credit: http://www.flickr.com/photos/ky_olsen/3133347219/
  • http: //hungerchallenge . blogspot .com /
  • : http://blogs.volunteermatch.org/engagingvolunteers/
  • http ://blog.beextra.org /
  • http://www. netsquared .org/blog
  • Flickr photo credit: http://www.flickr.com/photos/mike9alive/1032525361/
  • Flickr photo credit: http://www.flickr.com/photos/burningimage/2363258975/
  • Flickr photo credit: http://www.flickr.com/photos/burningimage/2363258975/ http://www.flickr.com/photos/burningimage/2363258975/
  • Flickr photo credit: http://www.flickr.com/photos/burningimage/2363258975/

Blog or Die: The Essential Guide to Blogging Blog or Die: The Essential Guide to Blogging Presentation Transcript

  • Blog or Die: The Essential Guide to Blogging Presented by Britt Bravo LA New Media Boot Camp September 17, 2010
  • Agenda
    • Anatomy of a blog + blog examples
    • Why blog?
    • Goals, audience & content
    • Listening
    • Features & functions
    • Staff, time & money
    • Tips for building traffic
    • Measuring impact
  • Amnesty International
  • ACLU
  • Case Foundation
  • Blogroll
  • 2nd Harvest Food Bank of Santa Clara & San Mateo Counties
  • Comments
  • Second Harvest site
  • Urban Sprouts
  • The Hunger Challenge
  • NetSquared Community Blog
  • MomsRising.org
  • Why Blog?
    • Share stories
    • Share your expertise
    • Build trust with supporters
    • Create your own media coverage
    • Google likes links & updated content
    • Be a niche news source
    • Promote a campaign or project
  • What goal will a blog help you achieve?
  • Who are you trying to reach?
  • What will you write about?
  • Blog Post Topics
    • Interviews experts, donors, constituents, volunteers, board
    • Report back from events & the field
    • Ask questions
    • Guest posts
    • Success stories
    • Opinions
    • Comment on current events
    • Round-up of news about your issue
    • Photos, video & audio
    • How-to’s & lists
    • Press coverage
  • Even if you don’t have a blog you can listen & comment
  • Listening Tools
    • Google Reader www.google.com/reader
    • Google Alerts www.google.com/alert
    • Google Blog Search http://blogsearch.google.com/
    • Twitter Search http://search.twitter.com/
    • Social Mention www.socialmention.com
    • Blogger (free)
    • WordPress.com (free)
    • WordPress.org (you pay for hosting)
    • TypePad ($8.95-29.95/month)
    • Movable Type (you pay for hosting)
    • Drupal, Plone & Joomla (you pay for hosting)
    Blogging platforms
  • Blogger
  • WordPress
  • TypePad
  • Drupal
  • Features & Functions
    • Separate or integrated
    • Custom or template
    • Rss & email subscription
    • Search
    • Images, audio, video
    • Categories & tags
    • About us
    • Blog roll
    • AddThis, ShareThis, TweetMeme
    • E-commerce or donation
    • Twitter feed
    • Facebook badge
  • Staff & Budget
    • Staff
    • Designer/developer
    • Ongoing tech support
    • Blogger(s)
    • Managing Editor
    • Community Builder
    • Hardware/Software
    • Blogging software
    • Analytics services
    • Digital/Flip camera
  • Time
    • Listening
    • Commenting
    • Creating content
    • Outreach
    • Measuring impact
  • Tips for Increasing Traffic
    • Post regularly
    • Link to other bloggers
    • Have a blogroll
    • Make it easy to comment & share
    • Link to posts in your e-newsletter
    • Email & rss subscription (feedburner)
  • Tips for Increasing Traffic
    • Always use images (Flickr)
    • Share on Facebook
    • Share on Twitter
    • Write titles people are searching for
    • Comment on current events
    • Have a strong opinion
    • Ask a question
  • Tips for Increasing Traffic
    • Post lists & how-to’s
    • Write short posts
    • Interview people
    • Have guest bloggers
    • Host contests
    • Put blog URL in email signature
    • Notice what posts are the most popular, write more of those!
  • Measuring Impact
    • Google Analytics: http://www.google.com/analytics/
    • Site Meter: http://www.sitemeter.com/
    • PostRank: http://www.postrank.com/
    • Feedburner: http://feedburner.google.com
    • Press
    • Donations
    • Actions
    • Anecdotes
  • Resources
    • Nonprofit Blog Carnival Roundup: How to Create a Juicy Nonprofit Blog http: //havefundogood . blogspot .com/2010/07/nonprofit-blog-carnival-roundup-how-to.html
    • We Are Media http://www.wearemedia.org
    • Beth’s Blog: http://www.bethkanter.org
    • Blogging for Bliss by Tara Frey
    • The Networked Nonprofit by Beth Kanter & Allison Fine
  • Questions?
    • Britt Bravo
    • Big Vision Consulting
    • http://brittbravo.com
    • [email_address]
    • (510) 757-9684
    • This presentation is on SlideShare:
    • http://www.slideshare.net/Bbravo