Music magazine research r&b and hip hop

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Music magazine research r&b and hip hop

  1. 1. Music Magazine Research-R&B and Hip Hop
  2. 2. R&B And Hip Hop I came to the decision to produce a R&B and Hip Hop related magazine. My first step was to do some secondary research I found that that R&B magazines are heavy favourites for people aged between 14 and 30. Artists like Ed Sheeran and Beyonce have brought a lot more maturity into the genre which draws in the an older generation of buyers. Magazines such as vibe and Bilboard are very popular in this particular genre and there doesn’t seem to be many magazines that do not do so well in this genre due to the large fan base. I’m looking forward to the challenge due to the amount of popular magazines in this genre and I will use the large fan base to my advantage and aim to market my magazine to compete with these other leading sellers.
  3. 3. Conventions of a Magazine Cover Lines Main Cover LineMast Head •Cover lines tell readers •This tends to be very•The title of a magazine is what the main stories of large and takes up aboutalso known as a mast head. the magazine are. a quarter of the front•The title is what drags the •This are kind of like the cover.attention of passing people. masthead being bold and •It tends to e around the•It tends to be big, bright bright but doesn’t tend to main images shoulder.and bold so that it is eye be as large.catching. Bar Code Left Third •Standard bar code used •The left third of theMain Image by retailers. magazine cover is vital for•The main image will •These can be put anyalways be large so that sales in shops where the where on the front cover. magazine is not shownit stands out on thenews stand or wherever full-frontage. The title mustit is sold. Date Line be easily recognisable in a•The person on the main •Month and year of display of dozens ofimage will be looking publication, often with the competitors.directly at the camera as price. •The start of the mastheadthough they are making •Most magazines hit the is important here, as aredirect eye contact with stands a month before short cover lines that arethe reader. the cover date. easy to read.
  4. 4. Deconstruction of Magazine 1.Mass Head: The mass head in this Cover Lines: These cover linesparticular magazine takes about a in this particular magazine takequarter of the page and is at the top up about a sixth of the page andof the page all the way across. It is are located on the left hand sidethe largest word on the page and of the page. These cover linesstands out the most leering people in. are bright but small showing thatIt is big and bold making it eye they are important to the readercatching. but not as important as the mainMain Image: The main image in cover line.this particular magazine takes up Main Cover Line: The main covermore than half of the page making line in this particular magazine isit clear who is going to be talked very large (just smaller than theabout in the magazine. The title) and very bright to stand outperson in the image is looking and catch the attention of readers.directly at the camera making it asif they are making direct eye Date Line: The date line oncontact with the reader. this particular magazine is just above the barcode, it is theLeft Third: The left third in this smallest writing on the pagemagazine has most of the cover and has the magazine websitelines. Because the mass head is next to it.spread across the page not all of it Barcode: The barcode in this particularwill be visible if only the left third is magazine is located at the very bottom leftshown in stores (same with the and takes up hardly any space at all.main cover line)
  5. 5. Deconstruction of Magazine 2. Cover Lines: These cover linesMass Head: The mass head in this in this particular magazine takeparticular magazine takes about a up about a quarter of the pagequarter of the page and is at the top and are located on the left handof the page all the way across. It is side and the top of the page.the largest word on the page and These cover lines are bright butstands out the most leering people in. small showing that they areIt is big, bold and clear making it eye important to the reader but not ascatching. important as the main cover line.Main Image: The main image in Main Cover Line: The main coverthis particular magazine takes up line in this particular magazine isjust less than half of the page pretty large but not as large asmaking it clear who is going to be most magazine main cover linestalked about in the magazine. The and pretty bright compared to theperson in the image is looking other cover lines to stand out anddirectly at the camera making it as catch the attention of readers.if they are making direct eye Date Line: The date line oncontact with the reader. this particular magazine is just above the barcode, it is theLeft Third: The left third in this smallest writing on the pagemagazine has most of the cover and has the magazine websitelines. Because the mass head is next to it.spread across the page not all of it Barcode: The barcode in this particularwill be visible if only the left third is magazine is located at left hand side at theshown in stores (same with the bottom and takes up hardly any space atmain cover line) all.
  6. 6. Analysis of Billboard and Vibe Both Billboard and Vibe contain all conventions of a magazine. They both have large images of famous R&B singers looking directly at the camera making buyers want to read them. Both magazines have large bold titles going across the page which readers can see clearly. Also both magazines use big bold main cover lines which are big selling points in the magazine industry. When I make my own magazine I will make sure that I include and show these conventions very well so that when I market my magazine it will appeal to my target audience.

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