Social Media in Practice 2012

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My presentation for the MBA course of Corvinus from 27th November, 2012

My presentation for the MBA course of Corvinus from 27th November, 2012

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  • “ To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies.
  • Space-timers (location and time sensitive): Exchange of messages with relevance for one specific location at one specific point-in time (e.g., Facebook Places; Foursquare) Space-locators (only location sensitive): Exchange of messages, with relevance for one specific location, which are tagged to a certain place and read later by others (e.g., Yelp; Qype) Quick-timers (only time sensitive): Transfer of traditional social media applications to mobile devices to increase immediacy (e.g., posting Twitter messages or Facebook status updates) Slow-timers (neither location, nor time sensitive): Transfer of traditional social media applications to mobile devices (for example, watching a YouTube video or reading a Wikipedia entry)
  • “ To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies.
  • “ To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies.

Transcript

  • 1. SOCIAL MEDIASOCIAL MEDIABalázs TőrösBalázs TőrösHead of Concept Team,Head of Concept Team,FastbridgeFastbridge
  • 2. WHAT IS SOCIAL2 MEDIA?
  • 3. Social media is like teen sex. Everyone wants to do it. No one Social media is like teen sex. Everyone wants to do it. No oneactually knows how. When finally done, there is surprise its actually knows how. When finally done, there is surprise itsnot better. --Avinash Kaushik, Google not better. Avinash Kaushik, Google3
  • 4. WHAT IS SOCIAL MEDIA?  a group of web- and mobile-based technologies and applications that build on the ideological and technological foundations of Web 2.0, and allow the creation and exchange of user-generated content4
  • 5. Technology is shifting power away from the editors, theTechnology is shifting power away from the editors, thepublishers, the establishment, the media elite. Now it’s thepublishers, the establishment, the media elite. Now it’s thepeople who are taking control. --Rupert Murdochpeople who are taking control. Rupert Murdoch5
  • 6. CLASSIFICATION SCHEME  collaborative projects | Wikipedia  blogs and microblogs | Twitter  content communities | YouTube  social networking sites | Facebook  virtual game and social worlds | World of Warcraft, Second Life6
  • 7. MOBILE SOCIAL MEDIA  space-timers  location and time sensitive  space-locators  only location sensitive  quick-timers  only time sensitive  slow-timers  neither location, nor time sensitive7
  • 8. IS MOBILE THAT IMPORTANT?8
  • 9. IS MOBILE THAT IMPORTANT?9
  • 10. FUN FACTSFUN FACTS10
  • 11. GOT A MINUTE?11
  • 12. FACEBOOK IN HUNGARY  4 257 980 users  #40 country in the world  42% of population  69% of online population12
  • 13. INSTRUCTIONSINSTRUCTIONS13
  • 14. DISCLAIMER  this is a no-bullshit presentation, but you won’t be experts listening to it  social media is not for everyone  social media is not a magic weapon  social media is not free  there are no bullet-proof practices  social media is mostly trial & error14  common sense is the best advisor
  • 15. THE BIG PICTURETHE BIG PICTURE15
  • 16. No man is an island,No man is an island,Entire of itself.Entire of itself.Each is a piece of the continent,Each is a piece of the continent,A part of the main. – John DonneA part of the main. – John Donne16
  • 17. 17
  • 18. (THE NOT SO SECRET) INGRIDIENTS IDEA INTERACTION INTELLIGENCE18
  • 19. THE IDEAL IDEA EXCHANGE VALUES ENTERTAIN EDUCATE ENGAGE19
  • 20. ENTER THE DRAGONENTER THE DRAGON20
  • 21. PRINCIPLES OF SOCIAL MEDIA  listening  content  engagement  ads  measurement  workflow and automation21
  • 22. LISTENINGLISTENING22
  • 23. BUZZ MONITORING  posts, tweets, blog entries, comments  everything that is publicly available  insight development  identification of customer experiences  location of opinion-leaders  scouting of brand evangelists  crisis management  tool: Google Alerts, Replise, etc.23
  • 24. CONTENT & ENGAGEMENTCONTENT & ENGAGEMENT24
  • 25. WHAT PEOPLE EXPECT?25
  • 26. WHAT PEOPLE EXPECT?26
  • 27. WHAT PEOPLE EXPECT?27
  • 28. CONVERSATION COMPANY CUSTOMER EXPERIENCE CONVERSATION CONTENT COLLABORATION28
  • 29. CONTENT STRATEGIES
  • 30. COMMON SENSE30
  • 31. CHOOSE YOUR CHANNELS!CHOOSE YOUR CHANNELS!31
  • 32. CHOOSE YOUR CHANNELS!  Facebook is like quicksand  don’t go „All in” on Facebook  try to harvest data  make your fans YOUR fans  think of exit strategies  find alternatives  there are not many  Twitter, Instagram, Pinterest, Foursquare32
  • 33. (SOCIAL) ADS(SOCIAL) ADS33
  • 34. MEASUREMENTMEASUREMENT34
  • 35. MEASUREMENT  define social media specific key performance indicators  # of Likes  # of YouTube subscriber  % of positive mentions  or introduce real ROI  every resource has a value  return means real money35
  • 36. AUTOMATION AND WORKFLOWAUTOMATION AND WORKFLOW36
  • 37. CONTACT balazs.toros@fastbridge.hu facebook.com/bazska twitter.com/bazska37