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The Conversation Index - Q2

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  • 1. Q2 INSIGHTSThe Conversation IndexFull report: bv-url.com/Q2Index
  • 2. Methodology 5 million data point sample of UGC Indexed Q2-2011 (April, May, June) Data from 210 countries © 2011 Bazaarvoice, Inc.
  • 3. Consumer language reflects economic uncertainty » 1 in 10 reviews in Q2 mentioned “price” » Price mentions compared to Dow, Consumer Confidence Index from July 2007-August 2011 » Price mentions to CCI: correlation of -.66 » Price mentions to Dow: correlation of -.68 © 2011 Bazaarvoice, Inc.
  • 4. All over the map: sentiment by region, country © 2011 Bazaarvoice, Inc.
  • 5. The Friday Facebook flood» 32% of all reviews collected on Facebook in Q2 were submitted on Fridays, which doesn’t match onsite patterns» Reviews on Facebook had 12% higher average sentiment than onsite reviews © 2011 Bazaarvoice, Inc.
  • 6. Women fuel word of mouth» Women produced 60% of all UGC in Q2» Average rating for female-written reviews: 4.43 stars» Average rating for male-written reviews: 4.32 © 2011 Bazaarvoice, Inc.
  • 7. Controlling spending, leading conversations» Women contributed 84% of UGC in Consumer Packaged Goods in Q2, controlled 85% of household spending in US» CPG had highest average sentiment (4.68)» Men contributed 77% of UGC in Consumer Electronics, spent 53% more on CE in 2010 CPG © 2011 Bazaarvoice, Inc.
  • 8. Summer warms traveler sentiment» Travel saw +4% average rating in Q2 (4.46), most other verticals only fluctuated +/- 1%» Travel reviews longest of any category © 2011 Bazaarvoice, Inc.
  • 9. Poor service destroys product sentiment» 6% of all reviews mentioned customer service in Q2» Reviews mentioning CS carried 91% lower average rating than non-CS reviews» Financial Services had highest portion of reviews with CS mentions (17%) © 2011 Bazaarvoice, Inc.
  • 10. One in five spread the love» “Love” found in 22% of reviews in Q2» “Easy” found most often in consumer electronics (19%), automotive (16%), financial services (16%) © 2011 Bazaarvoice, Inc.

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