Panel: The power of advocates to accelerate brand growth

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Join some of today's hottest brands as they share how they created a word of mouth powerhouse by relying on advocates' voices to quickly drive early-stage growth.

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Panel: The power of advocates to accelerate brand growth

  1. 1. #bsocial14 Panel: The power of advocates to accelerate brand growth Suzy Meriwether, Christina Thorpe, Sara Kenton, Ryan McFarland
  2. 2. Confidential – Do Not Distribute or Copy May 13, 2014 Christina Thorpe, Senior Product Manager
  3. 3. Confidential – Do Not Distribute or Copy Brand Advocates: Gap Women’s
  4. 4. Confidential – Do Not Distribute or Copy Brand Advocates: Gap Women’s
  5. 5. Sara Kenton, Director of eCommerce
  6. 6. “…..It's all the same thrill On top of my YETI On an old boat dock Standing in the river on an old flint rock Clouds roll by….” - She Gets Me High, Luke Bryan
  7. 7. Ryan McFarland Founder and Chief Enthusiast
  8. 8. At Strider®, we love riding bikes and we love inspiring kids to ride. Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.
  9. 9.  Bikes sold to date: over 700,000  Estimated new riders:over 1,000,000
  10. 10. Most frequently reviewed / most highly rated Leader in design, dealer profit, & consumer value Leader in dealer support and consumer service Leader in riding, racing and lifestyle events
  11. 11. - MultipleToy & Parent ChoiceAwards - USD Balance Bike Study
  12. 12. Building bikes for riders of ALL abilities!
  13. 13. YouTube video link
  14. 14. Confidential – Do Not Distribute or Copy Brand Advocates: BabyGap
  15. 15. Confidential – Do Not Distribute or Copy Brand Advocates: VIP Reviewers
  16. 16. Confidential – Do Not Distribute or Copy Brand Advocates: Athleta
  17. 17. Confidential – Do Not Distribute or Copy Brand Advocates: Athleta
  18. 18. Confidential – Do Not Distribute or Copy Brand Advocates: Athleta
  19. 19. Confidential – Do Not Distribute or Copy Brand Advocates: Athleta
  20. 20. Confidential – Do Not Distribute or Copy Athleta
  21. 21. Confidential – Do Not Distribute or Copy

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