#bsocial14
Panel: Highlighting successful native
advertising
Steve Sachs, Kenny Tomlin,
Denise Zaraya
The “Native Index”
E F F E C T I V E
Authentic
Phony
P o o r
Questions?
Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014
Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014
Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014
Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014
Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014
Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014
Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014
Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014
Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014
Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014
Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014
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Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014

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Don't be afraid to take the plunge into native advertising; just be sure you understand how to make sure it's always informative and effective - and never misleading or manipulative.

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  • External SituationConsumer Expectations are ever growing. Their access to information is increased and brands and retailers need to provide it quicker and in their channel of choice.Retailer Sites benefit from having robust interactive solutions
  • Internal Situation3M brands ultimate need to advance product sell-through3M needs to reach consumers at POS. Our touch points with the consumer on the retailer.com site are limited. 3M does not sell direct so need to partner closely with retailers whenever possible. With the purchase cycle so disrupted we need to influence the consumer at all touch points
  • Brand Answers as the solutionServing our ConsumersWe can provide hands on assistance, make our product information easily accessible (doesn’t have to navigate to other resources)Brand Answers facilitate community dialogue and consumer experts and advocatesServing our Channel PartnersLet us help you drive the sale and even up-sell or cross-sellLet us do what we do best – we know our product and have answers at the ready. No need for retailer to build out this layer of service
  • Brand Answers as the solutionServing our ConsumersWe can provide hands on assistance, make our product information easily accessible (doesn’t have to navigate to other resources)Brand Answers facilitate community dialogue and consumer experts and advocatesServing our Channel PartnersLet us help you drive the sale and even up-sell or cross-sellLet us do what we do best – we know our product and have answers at the ready. No need for retailer to build out this layer of service
  • Brand Answers as the solutionServing our ConsumersWe can provide hands on assistance, make our product information easily accessible (doesn’t have to navigate to other resources)Brand Answers facilitate community dialogue and consumer experts and advocatesServing our Channel PartnersLet us help you drive the sale and even up-sell or cross-sellLet us do what we do best – we know our product and have answers at the ready. No need for retailer to build out this layer of service
  • Brand Answers as the solutionServing our ConsumersWe can provide hands on assistance, make our product information easily accessible (doesn’t have to navigate to other resources)Brand Answers facilitate community dialogue and consumer experts and advocatesServing our Channel PartnersLet us help you drive the sale and even up-sell or cross-sellLet us do what we do best – we know our product and have answers at the ready. No need for retailer to build out this layer of service
  • Brand Answers as the solutionServing our ConsumersWe can provide hands on assistance, make our product information easily accessible (doesn’t have to navigate to other resources)Brand Answers facilitate community dialogue and consumer experts and advocatesServing our Channel PartnersLet us help you drive the sale and even up-sell or cross-sellLet us do what we do best – we know our product and have answers at the ready. No need for retailer to build out this layer of service
  • Brand Answers as the solutionServing our ConsumersWe can provide hands on assistance, make our product information easily accessible (doesn’t have to navigate to other resources)Brand Answers facilitate community dialogue and consumer experts and advocatesServing our Channel PartnersLet us help you drive the sale and even up-sell or cross-sellLet us do what we do best – we know our product and have answers at the ready. No need for retailer to build out this layer of service
  • Brand Answers as the solutionServing our ConsumersWe can provide hands on assistance, make our product information easily accessible (doesn’t have to navigate to other resources)Brand Answers facilitate community dialogue and consumer experts and advocatesServing our Channel PartnersLet us help you drive the sale and even up-sell or cross-sellLet us do what we do best – we know our product and have answers at the ready. No need for retailer to build out this layer of service
  • Brand Answers as the solutionServing our ConsumersWe can provide hands on assistance, make our product information easily accessible (doesn’t have to navigate to other resources)Brand Answers facilitate community dialogue and consumer experts and advocatesServing our Channel PartnersLet us help you drive the sale and even up-sell or cross-sellLet us do what we do best – we know our product and have answers at the ready. No need for retailer to build out this layer of service
  • Brand Answers as the solutionServing our ConsumersWe can provide hands on assistance, make our product information easily accessible (doesn’t have to navigate to other resources)Brand Answers facilitate community dialogue and consumer experts and advocatesServing our Channel PartnersLet us help you drive the sale and even up-sell or cross-sellLet us do what we do best – we know our product and have answers at the ready. No need for retailer to build out this layer of service
  • Brand Answers as the solutionServing our ConsumersWe can provide hands on assistance, make our product information easily accessible (doesn’t have to navigate to other resources)Brand Answers facilitate community dialogue and consumer experts and advocatesServing our Channel PartnersLet us help you drive the sale and even up-sell or cross-sellLet us do what we do best – we know our product and have answers at the ready. No need for retailer to build out this layer of service
  • Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014

    1. 1. #bsocial14 Panel: Highlighting successful native advertising Steve Sachs, Kenny Tomlin, Denise Zaraya
    2. 2. The “Native Index” E F F E C T I V E Authentic Phony P o o r
    3. 3. Questions?
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