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The only constant is change - Gene Austin keynote at Bazaarvoice Summit 2014

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Watch Gene deliver this keynote at: http://www.bazaarvoice.com/live/summit/sessions/only-constant-is-change-keynote.html

Watch Gene deliver this keynote at: http://www.bazaarvoice.com/live/summit/sessions/only-constant-is-change-keynote.html

Published in: Marketing, Technology, Business

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Transcript

  • 1. #bsocial14
  • 2. #bsocial14 The only constant is change #bsocial14
  • 3. #bsocial14 Brand and retailer voices joining together Big data Consumers defining your brand Convergence of paid, owned and earned media Omnichannel
  • 4. #bsocial14#bsocial14
  • 5. #bsocial14
  • 6. #bsocial14 Content that matters The moment of truth Rich insights
  • 7. #bsocial14 Content that matters #bsocial14
  • 8. #bsocial14 Bazaarvoice Curations #bsocial14
  • 9. #bsocial14 The moment of truth #bsocial14
  • 10. #bsocial14
  • 11. #bsocial14 Rich insights #bsocial14
  • 12. #bsocial14 Who are my competitors? Why am I winning or losing? What’s happening in my category? What’s the most effective content?
  • 13. #bsocial14 Raj Rao Vice President, Global eTransformation at 3M
  • 14. #bsocial14
  • 15. #bsocial14