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The Conversation Index - Q3 Insights

by on Jan 05, 2012

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5.8 million data points from 210 countries. Real, actionable results. ...

5.8 million data points from 210 countries. Real, actionable results.

Each quarter, we analyze millions of online consumer conversations to present, then turn this social data into actionable insights.

-Revenues generated from mobile device users tripled this year. Consumers no longer simply browse via mobile: they buy, leave feedback, and more. Is your strategy fully mobile?

-Long-term financial services customers rate products 8% lower than newer customers — and they contribute more user-generated content than new customers. How happy are your long-term customers?

-Consumer sentiment about products follows a predictable lifecycle, which can inform product development at all stages. How can early- and late-stage customer sentiment impact your current — and future — innovation?

And there's more. The Conversation Index doesn't just compile social data: We strive to uncover vital insights that power business, based directly on the authentic feedback of consumers.

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