From an IABC Austin luncheon. Description:
"...hear the expert analysis of Bazaarvoice Manager of Content & Social Strategy, Ian Greenleigh. He will help us explore the subject, as well as answer your questions...Blogging isn’t just for individuals. Some of the most popular blogs are commercial and utilize their reach to promote their products and business. Blogging has emerged as one of the best marketing tools on the web. From the ease of creating to the convenience of interacting with potential customers and clients, blogging has given a new way for the marketers to do what they do – Promote! There are hundreds of thousands of blogs created every day. Most of them die, but some succeed. Knowing how to set your blog up for success, and how to maximize marketing opportunities through your blog, can prove to be one of the best marketing tools in your tool box.
Ian will discuss how you can use your blog to effectively drive awareness, consideration and even conversion. He’ll also share tips for developing an effective blogging and blogger outreach strategy."