Inspire Chicago - Benchmarking and Analytics

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Conrad Wredberg
Director of Product Management – Analytics

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Inspire Chicago - Benchmarking and Analytics

  1. 1. Conrad Wredberg Director of Product Management – Analytics Confidential and Proprietary. © 2014 Bazaarvoice, Inc.0
  2. 2. “ “In god we trust; all others bring data
  3. 3. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.2 Agenda •Analytics & Reporting Overview •Recent Resources •Upcoming Resources •Discovery Opportunities •Industry Benchmarks •Research
  4. 4. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.3 Agenda •Analytics & Reporting Overview • Productized Analytics Offerings • Social Analytics Offerings •Recent Resources •Upcoming Resources •Discovery Opportunities •Industry Benchmarks •Research
  5. 5. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.4 Four Pillars ofValue • Attract more visitors to my siteSEO • Share customer opinions • Informs Marketing MessagingWOM • Online • Offline - ROBOConversion • Product Feedback • Product InsightsQuality
  6. 6. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.5 Agenda •Analytics & Reporting Overview •Recent Resources • Conversion Impact Report • Inbound Syndication Report •Upcoming Resources •Discovery Opportunities •Industry Benchmarks •Research
  7. 7. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.6 Conversion Impact Report
  8. 8. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.7 Inbound Syndication Reporting
  9. 9. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.8 Agenda •Analytics & Reporting Overview •Recent Resources •Upcoming Resources • Outbound Syndication • Enhanced Ratings & Reviews Reporting •Discovery Opportunities •Industry Benchmarks •Research
  10. 10. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.9 Outbound Syndication
  11. 11. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.10 Outbound Syndication
  12. 12. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.11
  13. 13. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.12 • 5 Reporting Themes • Submission - how well am I collecting content, from organic or PIE, start to finish? • Content - how much content do I have, in which catalog areas, and how moderated? • Display - how much content is being displayed and on which sites and pages? • Reach - how much content is being viewed and engaged with and by how many people? • Conversion - how well is my content contributing to orders and revenue? • 4 Areas for Innovation • Powerful Data Visualizations - Better than Excel, benefiting more types of people • Trending Data - Offering historical trends & comparison, not just a snapshot in time • Relevant Benchmarks - Overlaying industry benchmarks to provide better context • Cross-Client Reporting - Orienting to how clients are structured, multi-site and global R&R Dashboard & Reporting -Vision
  14. 14. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.13 R&R Dashboard -Vision
  15. 15. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.14 Agenda •Analytics & Reporting Overview •Recent Resources •Upcoming Resources •Discovery Opportunities • Value of a Review • Network Analytics •Industry Benchmarks •Research
  16. 16. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.15 Value of a Review
  17. 17. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.16 •Pilot Goal: To quantify the value of incremental reviews and share of voice for products in a category on an E-commerce site, leveraging split testing and predictive analytics • Where do reviews matter most? • What is the optimal volume by category for conversion? • Where do we need to focus review volume efforts? Value of a Review Pilot
  18. 18. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.17 The ReviewValue Model Conversion Number of Reviews DSLR Cameras Dishwashers Beds
  19. 19. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.18 Product Detail Page - Reviews We know that reviews influence consumer purchase decisions at the product detail page…
  20. 20. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.19 Category Page - Reviews …But how do reviews influence higher in the funnel (e.g., category page) when consumers are choosing which products to view?
  21. 21. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.20 Split Test Example 1 (AbsoluteVolume) Split A Split B Split C Category Page Product A 20 15 10 Product B 20 15 10 Product C 20 15 10 Product Detail Page Product A 20 15 10 Product B 20 15 10 Product C 20 15 10
  22. 22. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.21 Split Test Example 2 (Share ofVoice %) Split A Split B Split C Category Page Product A 10 10 10 Product B 10 10 10 Product C 20 15 10 Product Detail Page Product A 10 10 10 Product B 10 10 10 Product C 20 15 10
  23. 23. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.22 Network Analytics June 2014 3.76 Billion Pageviews 527.88 Million Unique Visitors 14.3 Million Transactions 3,885 Sites Worldwide
  24. 24. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.23 Competitor Strength
  25. 25. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.24 Snippets
  26. 26. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.25 Snippets
  27. 27. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.26 Themes
  28. 28. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.27 Agenda •Analytics & Reporting Overview •Recent Resources •Upcoming Resources •Discovery Opportunities •Industry Benchmarks •Research
  29. 29. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.28 Industry Benchmarks http://www.bazaarvoice.com/industries/benchmark/
  30. 30. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.29
  31. 31. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.30 EconTalk http://www.econtalk.org/archives/2014/07/michael_munger.html “If you are under 30, you trust--within limits--the information that you get from reviews much more than old guys like me with my walker.”
  32. 32. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.31
  33. 33. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.32
  34. 34. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.33
  35. 35. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.34
  36. 36. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.35
  37. 37. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.36
  38. 38. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.37 Agenda Review • Analytics & Reporting Overview • Productized Analytics Offerings • Social Analytics Offerings • Recent Resources • Conversion Impact Report • Inbound Syndication Report • Upcoming Resources • Outbound Syndication Report • Enhanced Ratings & Reviews Reporting •Discovery Opportunities • Value of a Review • Network Analytics •Industry Benchmarks •Research

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