Social's most incredible attribute is its ability to answer questions that can help businesses perform better. Just a few years ago, the terms "in-store" and "online" gave us a clear way to talk about where people shopped. But think about those shoppers today, using mobile and digital channels to literally shop anywhere. "Convergence" hardly even begins to describe it.
- How does social reflect the "real" world, and why does it matter?
- Brands must pay attention to social data, but what's really important?
- Twitter creates a mass of data; what does it tell us?
This volume of The Conversation Index boldly delves into data from Twitter, search, and user-generated content to illustrate how social reflects on the real world, how it doesn't, and why it matters to your business.