How Negative Reviews Can
Improve Purchase Intent – If
Brands Know How to Respond
It’s time for businesses to
become more “human”…
Today’s speakers
Ray Mazur, Chief Information Officer

Homax provides thousands of home
improvement products including Goo...
The
Conversation
Index
VOLUME 6
82% of reviews are positive, but…
Brand responses improve perception
Conversational,
human responses
work best
Reviews uncover specific wins
Insights from consumer questions
increases revenue

35%

increase in total sales
(online + offline)

50%

decrease in cust...
The impact of
consumer feedback
for brands
The
Conversation
Index
VOLUME 6
Ray Mazur, Homax – @rxm6hy or LinkedIn
Dorothy Schiller, Sleep Revolution –
dorothy@zinusi...
How negative reviews can improve purchase intent - if brands know how to respond
How negative reviews can improve purchase intent - if brands know how to respond
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How negative reviews can improve purchase intent - if brands know how to respond

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Watch the webinar: http://bv-url.com/9kbh

This webinar takes an in-depth look into how brands can properly track, interpret and respond to negative reviews to yield positive results. Household brand Homax (Goo-Gone) and spa lifestyle brand Sleep Revolution share how their participation with reviews gives them a direct conversation with consumers never before possible.

Watch the webinar to learn:

- the key words and phrases in negative reviews to look out for;
- how to respond to negative feedback in a conversational, human way;
- the six kinds of reviews to watch for;
- which industries see the most CTAs in reviews; and
- what kinds of responses to reviews consumers find most helpful.

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How negative reviews can improve purchase intent - if brands know how to respond

  1. 1. How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond
  2. 2. It’s time for businesses to become more “human”…
  3. 3. Today’s speakers Ray Mazur, Chief Information Officer Homax provides thousands of home improvement products including Goo Gone®, Magic®, Homax Products®, and Stone Care International®. Dorothy Schiller, Director of Marketing Sleep Revolution sleep solution company, offering mattresses, toppers, pillows and bed frames to North America consumers.
  4. 4. The Conversation Index VOLUME 6
  5. 5. 82% of reviews are positive, but…
  6. 6. Brand responses improve perception
  7. 7. Conversational, human responses work best
  8. 8. Reviews uncover specific wins
  9. 9. Insights from consumer questions increases revenue 35% increase in total sales (online + offline) 50% decrease in customer service calls
  10. 10. The impact of consumer feedback for brands
  11. 11. The Conversation Index VOLUME 6 Ray Mazur, Homax – @rxm6hy or LinkedIn Dorothy Schiller, Sleep Revolution – dorothy@zinusinc.com Amy Hayes, Bazaarvoice – @amymhayes1

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