6 User Generated Content Marketing Tactics …in 6 minutes! Sam Decker Chief Marketing Officer Bazaarvoice, Inc.

Sam Decker

Chief Marketing Officer

Bazaarvoice, Inc.

Run a Sweepstakes to Grow Review / UGC Volume

8 week contest, $100 certificate… 800% increase in review volume

8 week contest, $100 certificate…

800% increase in review volume

Merchandise “Top Rated” Products in Email

Bath and Body Works: 11.46% higher sales per visitor compared to average email campaign ) Golfsmith: In a top rated A/B test, we measured 42% increase in revenue / email.

Bath and Body Works: 11.46% higher sales per visitor compared to average email campaign )

Golfsmith: In a top rated A/B test, we measured 42% increase in revenue / email.

Add “Sort by Rating” to Product Search Results

176% higher conversion 36% higher AOV (vs. all browsers) Searchers that used “sort by rating”

176% higher conversion

36% higher AOV (vs. all browsers) Searchers that used “sort by rating”

41% higher sales per unique visitor #1 sorting technique

41% higher sales per unique visitor

#1 sorting technique

Merchandise “Top Rated” Products on Home Page & Category Pages

Top-rated navigation drives conversion, AOV Top-rated products navigation drives 49% higher conversion Spend 63% more

Top-rated products navigation drives

49% higher conversion

Spend 63% more

59% higher conversion 16% higher AOV

59% higher conversion

16% higher AOV

Add Photo Upload to Product Reviews

Integrate Top Rated Products in Advertising

Next, tested “Top Rated” in affiliate ads PETCO’s “Top Rated” affiliate marketing campaign outperformed 10% discount and free shipping offers on both conversion and margin contribution.