Music Video Treatment By Baris Gozel, Steven Stock and Sam Lester
<ul><li>Background Information </li></ul><ul><li>The track we have chosen (Glass youth – Bottle after Bottle) is an Indie genre. From looking at the Glass youth website we feel the artists represent themselves as a youthful and trendy band. </li></ul><ul><li>Their aspirations come from many bands such as Kings of Leon, Bloc Party, Razorlight and Nirvana and they use elements of their productions whilst writing their own songs. </li></ul>
How the Artist Will Be Represented From researching our bands we gathered our inspirational bands construct their own image therefore our band will construct a similar image – a young trendy and organic style. The organic style will represent the band as everyday normal people that are producing music to make a living. We want to construct our band to an organic band because it shows the audience that the artists are all about the music and not about making the money. However in the music video the artist will be portrayed as a man who is about to loose everything in life because of the amount of alcohol he consumes and that he has to take a massive step in life to stop his addictiveness to alcohol and get his family life back on track. We’re going to use mostly narrative, and elements of performance to visualise the artists story about alcohol which will allow the audience to relate their experiences to our music.
<ul><li>How the Artist will Be Represented (Continued) </li></ul><ul><li>The artist will be represented as a Indie artist with the clothing he wears as from our research we identified most Indie bands tend to wear the similar outfit style – This will allow us to apply our conventions to our music video and the artist to look young, fashionable and trendy. Therefore we have agreed that for the music video we will be wearing shirts, chino’s, skinny jeans and plimsolls. </li></ul>
<ul><li>Video Concept </li></ul><ul><li>We intend to do approximately 30% performance and 70% narrative. Having more narrative will allow us to portray a message across as we want to show how alcohol can have negative effects on peoples life. We also want to be inspirational towards alcoholics as our narrative also includes the artist stopping alcohol and fixing up his life by getting his family back. </li></ul>
<ul><li>How we will portray Narrative </li></ul><ul><li>The focus will be mainly on the music as the narrative visualises the lyrics </li></ul><ul><li>The narrative shots will all be at the artists house as we wanted to show how alcohol effects peoples family life – having only the artist at the house shows how isolated the artist is because of his alcohol issues. </li></ul>Here are the locations sketched into our storyboard.
<ul><li>How we will portray Performance </li></ul><ul><li>Performance shots will be set in the Ryston Sixth Form hall on the stage. Performance shots on stages is a generic convention as most inspirational music videos we researched include the performance shots on stages. This also makes it look professional and shows we are a good band live which fits within the organic representation we’re trying to achieve. </li></ul><ul><li>The performance shots will therefore be shot in a different location from the narrative setting which we hope will isolate us from the narrative. </li></ul>Here is the sketch of our storyboard of the performance shot.
<ul><li>Camerawork </li></ul><ul><li>Close ups – We will be mainly using this shot for performance shots as it will capture the emotions of the artists and also support the representation of the organic image we’re trying to achieve. </li></ul><ul><li>Long shots/establishing shots – These type of shots will mainly be used within the narrative of the music video to allow the audience to know where the location is. Such as the stairs or the kitchen. Though there will be times where we will shoot close ups and mid shots to create a claustrophobic approach which we hope will intensify the message. </li></ul><ul><li>POV – We will be using this type of shot to make the narrative seem realistic by allowing the audience to actively relate with the footage as they will be put into the perspective of someone with alcohol problems. This was an approach we used from researching Snow Patrol – Eyes Open. </li></ul><ul><li>Tracking/Panning – We will be using these shots alongside the POV shot to improve how realistic the footage is for the audience. </li></ul>
<ul><li>Editing </li></ul><ul><li>Montage – we have decided against using continuity editing opposed to using a montage of footage as we believe this broadens the narrative further and adds more detail into the negativity of alcohol trouble. </li></ul><ul><li>Black and White – We will be using black and white effects for the performance shots based on research we found from The Script – For the First Time. We believe this will support the isolation from the narrative. </li></ul><ul><li>Cutting to the beat – There will be sections where we will edit our footage to cut to the beat as we believe this will intensify the link between the visuals and the track. </li></ul><ul><li>Cross Cutting – There will be cross cutting editing from performance shots to narrative shots throughout the music video as this is a generic convention we found whilst researching. This will help connect the narrative and the performance together. </li></ul>
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