Trends & Technologies Shaping Online Marketing

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Produced by Bayshore Solutions & Tampa Bay Technology Forum, this premier event presented a stellar panel of experts in the latest technology trends and topics from General Motors, Google, The Florida Aquarium and Nielsen.

The panel shared with Tampa’s business community the latest in what’s shaping interactive marketing and online media, and ways to build effective Internet strategies using these emerging toolsets.

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Trends & Technologies Shaping Online Marketing

  1. 1. Tech Trends: Uncovering Trends & Technologies Shaping Online Marketing Kevin Hourigan CEO, Bayshore Solutions
  2. 2. To Reach 50 Million users, it took Radio - 38 years Terrestrial TV - 13 years The Internet - 4 years iPod - 3 years Facebook – 100mm users < 9 Months - United Nations Cyberschoolbus Document, Facebook, Apple
  3. 3. ROI - Blendtec Viral Timeline 790 K views on You Tube in 3 days* *Computerworld.com In Sept 2009: BlendTec’s YouTube Channel has over 7 Million views and over 150K subscribers Bottom-Line Results: The “Will it Blend” campaign drove retail sales increase of over 700%:
  4. 4. Social Media In the last 2 months, there has been more video uploaded to You Tube than was shown on CBS, ABC and NBC combined over - the last 50 years 750 Photographs are uploaded to Facebook - Every SECOND
  5. 5. Facebook Demographics • 200M Active Users (Facebook April 2009) • 66% between12-35 years of age (Quantcast September 2009) • 54% Female (Quantcast June 2009) • Over 55 Females are the fastest growing demographic (175%) (Insidefacebook.com Feb 2009) Marketing Touch Points • Facebook Advertising • Profile • Friends • Fan/Group Page World’s Leading Cruise Lines Branded Facebook Page
  6. 6. Twitter Demographics • 26M unique visitors per month * • 74% 18-49 years of age or older * • 55% Female * Marketing Touch Points • Updates • Followers • Replies • Potential for Advertising - eta 2010 Offshore Sailing Schools Branded Twitter Page *(Quantcast June 2009)
  7. 7. YouTube Demographics • 72.5M Users • 59% 18-49 years of age or older • 50% Male Marketing Touch Points • Video • Channels • Groups • Sponsored Videos • Google Ad Network Offshore Sailing Schools Branded YouTube Channel Page *(Quantcast June 2009)
  8. 8. LinkedIn Demographics • 50% are Business Decision makers (@plan Summer 2009) • 14 M Visitors Per Month in US* 53% Male* • 78% are 35 years or older* *(Quantcast September 2009) Marketing Touch Points • Profile • Connections • Groups Kevin Hourigan’s Linked In Profile Page
  9. 9. “Nuts About Southwest”
  10. 10. “Nuts About Southwest” Best Practices & Beyond: They Integrate it All – customers are everywhere • Polls • News • Videos (YouTube) • Images (Flickr) • Blogs from All departments • Podcasts • Links to Social Profiles
  11. 11. Southwest Airlines: Results • Increase in brand awareness Twitter Strategy builds relationship and provides corporate information • Consumer Engagement • Instant Customer Service • Corporate Responsibility • Direct communication • In 2008, Southwest Airlines attributed more than $1 M in ticket sales to Twitter
  12. 12. Tonight’s Tech Trends Experts Search – Diane Chang, Google Social Media – Christopher Barger, GM Local Search and Social Media Practitioner – Tom Wagner, The Florida Aquarium Measurement – Shivan Ramji, Neilson
  13. 13. Bayshore Solutions is 14 Year Old Interactive Agency over 1,500 clients served in: Search & Social Media Marketing Web Design & Development Overall Internet Strategy & Execution Recognized 7 Years in a Row as a Top 100 US Interactive Agency - by Advertising Age Magazine 28 Interactive and Creative awards in 2009
  14. 14. To view the full video of the Tech Trends event, click to: www.BayshoreSolutions.com/TechTrendsEvent To learn more about how we can help you grow your business online, contact us: www.BayshoreSolutions.com 866-352-4791

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