The Value Of Social Media


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Overview of How Social Media fits into your Online Marketing Mix - and the Keys to getting Business Value from Social Media Engagement

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The Value Of Social Media

  1. 1. The Value of Social Media in your Online Marketing Mix Kevin Hourigan An Advertising Age Top 100 Interactive Agency 7 Years Strong
  2. 2. What’s Hot in Online Marketing for 2010 <ul><li>Social Media & Real Time Search </li></ul><ul><li>Over 400 Million Facebook Users </li></ul><ul><ul><li>Facebook is the 2 nd most visited website on the Internet </li></ul></ul><ul><li>Over 18 Million Twitter users </li></ul><ul><li>You Tube is the 2 nd largest US Search Engine </li></ul><ul><li>Google’s new update, “Caffeine” introduced real time search </li></ul><ul><ul><li>Integrated Social Media participation now directly affects search results </li></ul></ul>
  3. 3. The Value of Medium Adoption & Reach: To Reach 50 Million users, it took <ul><ul><li>Radio - 38 years </li></ul></ul><ul><ul><li>Terrestrial TV - 13 years </li></ul></ul><ul><ul><li>The Internet - 4 years </li></ul></ul><ul><ul><li>iPod - 3 years </li></ul></ul><ul><ul><li>Facebook – 100mm users < 9 Months </li></ul></ul><ul><li>- United Nations Cyberschoolbus Document, Facebook, Apple </li></ul>
  4. 4. Social Media <ul><ul><li>In the last 2 months, there has been more video uploaded to You Tube than was shown on CBS, ABC and NBC combined over - the last 50 years </li></ul></ul><ul><ul><li>750 Photographs are uploaded to Facebook - Every SECOND </li></ul></ul>
  5. 5. Facebook <ul><li>Demographics </li></ul><ul><ul><li>400M Active Users (Facebook April 2009) </li></ul></ul><ul><ul><li>66% between12-35 years of age (Quantcast September 2009) </li></ul></ul><ul><ul><li>54% Female (Quantcast June 2009) </li></ul></ul><ul><ul><li>Over 55 Females are the fastest growing demographic (175%) ( Feb 2009) </li></ul></ul><ul><li>Marketing Touch Points </li></ul><ul><ul><li>Facebook Advertising </li></ul></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Friends </li></ul></ul><ul><ul><li>Fan/Group Page </li></ul></ul>World’s Leading Cruise Lines Branded Facebook Page
  6. 6. Twitter <ul><li>Demographics </li></ul><ul><ul><li>26M unique visitors per month * </li></ul></ul><ul><ul><li>74% 18-49 years of age or older * </li></ul></ul><ul><ul><li>55% Female * </li></ul></ul><ul><li>Marketing Touch Points </li></ul><ul><ul><li>Updates </li></ul></ul><ul><ul><li>Followers </li></ul></ul><ul><ul><li>Replies </li></ul></ul><ul><ul><li>Potential for Advertising - eta 2010 </li></ul></ul><ul><li>*(Quantcast June 2009) </li></ul>Offshore Sailing Schools Branded Twitter Page
  7. 7. YouTube <ul><li>Demographics </li></ul><ul><ul><li>72.5M Users </li></ul></ul><ul><ul><li>59% 18-49 years of age or older </li></ul></ul><ul><ul><li>50% Male </li></ul></ul><ul><li>Marketing Touch Points </li></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Channels </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Sponsored Videos </li></ul></ul><ul><ul><li>Google Ad Network </li></ul></ul><ul><li>*(Quantcast June 2009) </li></ul>Offshore Sailing Schools Branded YouTube Channel Page
  8. 8. LinkedIn <ul><li>Demographics </li></ul><ul><ul><li>50% are Business Decision makers (@plan Summer 2009) </li></ul></ul><ul><ul><li>14 M Visitors Per Month in US* </li></ul></ul><ul><ul><li>53% Male* </li></ul></ul><ul><ul><li>78% are 35 years or older* </li></ul></ul><ul><li>*(Quantcast September 2009) </li></ul><ul><li>Marketing Touch Points </li></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>Groups </li></ul></ul>Kevin Hourigan’s Linked In Profile Page
  9. 9. The Key to Value in Social Media <ul><li>What is your Business Goal for Social Media? </li></ul><ul><li>What result(s) in Social Media = “Success” given that goal </li></ul><ul><li>Who are Your Customers </li></ul><ul><li>Where are they online? </li></ul><ul><li>LISTEN and engage appropriately </li></ul><ul><li>Marketing Touch Points </li></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Conversations </li></ul></ul>
  10. 10. Bayshore Solutions is <ul><li>14 Year Old Interactive Agency </li></ul><ul><ul><li>over 1,500 clients served in: </li></ul></ul><ul><ul><ul><li>Search & Social Media Marketing </li></ul></ul></ul><ul><ul><ul><li>Web Design & Development </li></ul></ul></ul><ul><ul><ul><li>Overall Internet Strategy & Execution </li></ul></ul></ul><ul><li>Recognized 7 Years in a Row as a Top 100 US Interactive Agency - by Advertising Age Magazine </li></ul><ul><li>28 Interactive and Creative awards in 2009 </li></ul>OUR MISSION “ To be the superior provider of integrated technology and marketing solutions that deliver measurable client success”