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The Value Of Social Media
The Value Of Social Media
The Value Of Social Media
The Value Of Social Media
The Value Of Social Media
The Value Of Social Media
The Value Of Social Media
The Value Of Social Media
The Value Of Social Media
The Value Of Social Media
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The Value Of Social Media

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Overview of How Social Media fits into your Online Marketing Mix - and the Keys to getting Business Value from Social Media Engagement

Overview of How Social Media fits into your Online Marketing Mix - and the Keys to getting Business Value from Social Media Engagement

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  • 1. The Value of Social Media in your Online Marketing Mix Kevin Hourigan An Advertising Age Top 100 Interactive Agency 7 Years Strong
  • 2. What’s Hot in Online Marketing for 2010 <ul><li>Social Media & Real Time Search </li></ul><ul><li>Over 400 Million Facebook Users </li></ul><ul><ul><li>Facebook is the 2 nd most visited website on the Internet </li></ul></ul><ul><li>Over 18 Million Twitter users </li></ul><ul><li>You Tube is the 2 nd largest US Search Engine </li></ul><ul><li>Google’s new update, “Caffeine” introduced real time search </li></ul><ul><ul><li>Integrated Social Media participation now directly affects search results </li></ul></ul>
  • 3. The Value of Medium Adoption & Reach: To Reach 50 Million users, it took <ul><ul><li>Radio - 38 years </li></ul></ul><ul><ul><li>Terrestrial TV - 13 years </li></ul></ul><ul><ul><li>The Internet - 4 years </li></ul></ul><ul><ul><li>iPod - 3 years </li></ul></ul><ul><ul><li>Facebook – 100mm users < 9 Months </li></ul></ul><ul><li>- United Nations Cyberschoolbus Document, Facebook, Apple </li></ul>
  • 4. Social Media <ul><ul><li>In the last 2 months, there has been more video uploaded to You Tube than was shown on CBS, ABC and NBC combined over - the last 50 years </li></ul></ul><ul><ul><li>750 Photographs are uploaded to Facebook - Every SECOND </li></ul></ul>
  • 5. Facebook <ul><li>Demographics </li></ul><ul><ul><li>400M Active Users (Facebook April 2009) </li></ul></ul><ul><ul><li>66% between12-35 years of age (Quantcast September 2009) </li></ul></ul><ul><ul><li>54% Female (Quantcast June 2009) </li></ul></ul><ul><ul><li>Over 55 Females are the fastest growing demographic (175%) (Insidefacebook.com Feb 2009) </li></ul></ul><ul><li>Marketing Touch Points </li></ul><ul><ul><li>Facebook Advertising </li></ul></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Friends </li></ul></ul><ul><ul><li>Fan/Group Page </li></ul></ul>World’s Leading Cruise Lines Branded Facebook Page
  • 6. Twitter <ul><li>Demographics </li></ul><ul><ul><li>26M unique visitors per month * </li></ul></ul><ul><ul><li>74% 18-49 years of age or older * </li></ul></ul><ul><ul><li>55% Female * </li></ul></ul><ul><li>Marketing Touch Points </li></ul><ul><ul><li>Updates </li></ul></ul><ul><ul><li>Followers </li></ul></ul><ul><ul><li>Replies </li></ul></ul><ul><ul><li>Potential for Advertising - eta 2010 </li></ul></ul><ul><li>*(Quantcast June 2009) </li></ul>Offshore Sailing Schools Branded Twitter Page
  • 7. YouTube <ul><li>Demographics </li></ul><ul><ul><li>72.5M Users </li></ul></ul><ul><ul><li>59% 18-49 years of age or older </li></ul></ul><ul><ul><li>50% Male </li></ul></ul><ul><li>Marketing Touch Points </li></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Channels </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Sponsored Videos </li></ul></ul><ul><ul><li>Google Ad Network </li></ul></ul><ul><li>*(Quantcast June 2009) </li></ul>Offshore Sailing Schools Branded YouTube Channel Page
  • 8. LinkedIn <ul><li>Demographics </li></ul><ul><ul><li>50% are Business Decision makers (@plan Summer 2009) </li></ul></ul><ul><ul><li>14 M Visitors Per Month in US* </li></ul></ul><ul><ul><li>53% Male* </li></ul></ul><ul><ul><li>78% are 35 years or older* </li></ul></ul><ul><li>*(Quantcast September 2009) </li></ul><ul><li>Marketing Touch Points </li></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>Groups </li></ul></ul>Kevin Hourigan’s Linked In Profile Page
  • 9. The Key to Value in Social Media <ul><li>What is your Business Goal for Social Media? </li></ul><ul><li>What result(s) in Social Media = “Success” given that goal </li></ul><ul><li>Who are Your Customers </li></ul><ul><li>Where are they online? </li></ul><ul><li>LISTEN and engage appropriately </li></ul><ul><li>Marketing Touch Points </li></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Conversations </li></ul></ul>
  • 10. Bayshore Solutions is <ul><li>14 Year Old Interactive Agency </li></ul><ul><ul><li>over 1,500 clients served in: </li></ul></ul><ul><ul><ul><li>Search & Social Media Marketing </li></ul></ul></ul><ul><ul><ul><li>Web Design & Development </li></ul></ul></ul><ul><ul><ul><li>Overall Internet Strategy & Execution </li></ul></ul></ul><ul><li>Recognized 7 Years in a Row as a Top 100 US Interactive Agency - by Advertising Age Magazine </li></ul><ul><li>28 Interactive and Creative awards in 2009 </li></ul>OUR MISSION “ To be the superior provider of integrated technology and marketing solutions that deliver measurable client success”

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