Social Media- A Practical Approach

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Social Media- A Practical Approach

  1. 1. Social Media - A Practical Approach<br />Doug Pace<br />
  2. 2. Agenda<br />Where Social Media Falls Within an Internet Strategy<br />Social Media Definitions and Popular Platforms<br />How is Social Media Used for Business<br />Case Study<br />Q & A<br />
  3. 3. An Effective Internet Strategy<br />
  4. 4. Definitions and Popular Platforms<br />
  5. 5. What is Social Media?<br /> At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia)<br />
  6. 6. LinkedIn<br />Highlights<br />People<br />Companies<br />Groups<br />Connections<br />LinkedIn Direct Ads<br />Demographics<br />39M Members (Linkedin April 2009)<br />72% 35 years of age or older (Insidefacebook.com Feb 2009)<br />57% Male (Quantcast.com Feb 2009)<br />
  7. 7. Facebook<br />Highlights<br />Profile Page<br />Fan/Group Page<br />Friends<br />Facebook Advertising<br />Demographics<br />200M Active Users (Facebook April 2009)<br />45% 26 years of age or older (Insidefacebook.com Feb 2009)<br />56% Female (Insidefacebook.com Feb 2009)<br />Over 55 Female fastest growing demographic (175%) (Insidefacebook.com Feb 2009) <br />
  8. 8. Twitter<br />Highlights<br />Updates<br />Following<br />Followers<br />No Advertising at this time<br />Demographics<br />10M Unique Visitors (Nielson April 2009)<br />64% 35 years of age or older (Nielson April 2009)<br />57% Male (Nielson April 2009)<br />
  9. 9. YouTube<br />Highlights<br />Video<br />Channels<br />Groups<br />Sponsored Videos<br />Google Ad Network<br />Demographics<br />89M Users (Nielson April 2009)<br />42% 35 years of age or older (Insidefacebook.com Feb 2009)<br />51% Male (Quantcast.com Feb 2009)<br />
  10. 10. Other Forms of Social Media<br />Blogs<br />Wikipedia<br />Filckr and other picture sharing sites<br />Forums<br />Social Bookmarking<br />Yahoo Answers<br />
  11. 11. How is Social Media Used for Business?<br />
  12. 12. What’s the Secret?<br />Social Media is just a platform and it requires traditional marketing tactics<br />Audience - Who are you communicating with?<br />Offering - Why do they care?<br />Experience <br />What is the desired end action?<br />How are they going to participate?<br />Does it build a relationship?<br />Don’t fight the users – let them determine direction<br />Syndication is a powerful force<br />Definition - The supply of material for reuse and integration with other material.<br />
  13. 13. What is Social Media?<br /> At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia)<br />
  14. 14. C2E – Content to Everyone<br />
  15. 15. C2E – Content to Everyone<br />
  16. 16. Surprises Around Every Corner<br />Overlooked Advantages<br />Increased Search Engine Exposure<br />Increased Exposure for Business<br />Alternative Client Relationship/Client Care Channels<br />Common Misconceptions<br />Its Free and Takes Little Work<br />It Happens Overnight<br />Social Media is a Direct Sales Method<br />Since they are Following/Friends, I can post anything<br />
  17. 17. Case Study<br />
  18. 18. Case Study - Red Door Spas<br />Red Door Spas<br /><ul><li>Audience
  19. 19. Women ages 25-55
  20. 20. Men ages 25-55
  21. 21. Offering
  22. 22. Free spa treatment to best video
  23. 23. Valentines Day discount’s
  24. 24. Facebook Ads
  25. 25. Experience
  26. 26. Connection with brand based on emotion
  27. 27. Unique gifts for special individual
  28. 28. Channel
  29. 29. YouTube, Facebook</li></ul>A leader in the industry, Red Door Spas is committed to enhancing the lives of our guests through beauty, harmony and well-being…and is the ongoing vision of day spa pioneer Elizabeth Arden. <br />
  30. 30. Case Study - Red Door Spas<br />Website Page Views<br />Facebook Fans<br />
  31. 31. Q&A<br />

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