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SEO Update - Place Search


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SEO Updates and Insights on Place Search and Tips on How to Optimize Google Places in your Search Marketing Mix. For more information visit:

SEO Updates and Insights on Place Search and Tips on How to Optimize Google Places in your Search Marketing Mix. For more information visit:

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  • 1. SEO Update: Place Search How to Optimize Google Places in Your Search Marketing Mix
  • 2. Google “Place Search”
    • Blends Google Local Search with Organic Search
    • A Different Layout:
      • Local Search Listings are shown within orgnaic keyword search results
    Why? Google’s stated goal is “To help you feel like a local everywhere you go!”
  • 3. Place Search brings…
    • Relevancy
      • More locally relevant links on a single results page
    • Efficiency
      • Tests showed an average time savings for local searchers of two seconds
    • Content
      • Maps, directions, reviews, photos, etc.
  • 4. What a Place Search SERP Looks Like:
  • 5. Improvements in Place Search SERPS
    • Local result listings don’t just shove down organic results
    • Local Map is found at the right sidebar
    • A Places link is among the left-hand navigation links
    • The “7 pack” is largely replaced by Google Places results and is now blended with organic results
    • The Map does not dominate the search engine results page (SERP)
  • 6. What Place Search Means …
    • Map results and organic results are a blend of data
    • Place listings tend to dominate the top 2/3 of the results page, so -
    • Complete your business listing in Google Places to take advantage of these SEO-enhancing features:
        • Directions & Hours of Operation
        • Menus, Lines of Products/Services
        • Specials, Promotions
        • Reviews & Client Testimonials
        • Videos & Photos
  • 7. How Much does Google Places cost?
    • Your Place Page Listing is Free
      • You need to claim and complete your Place page
      • The process has a few critical details
    • Gather the photos, video, coupons, and messaging you want featured, and build your Place page
    • Consider Tags for your Business’s Place Listing
      • Trial for 30 days free, then $25 per month thereafter
      • Show a distinguished Listing (with a Yellow tag Icon)
      • Tags can be attached to any Google AdWords PPC Ads via ad extensions feature
      • Shows on both your Places page and in SERPs
  • 8. Google Places Tags
      • Distinguished Listing & Link in Keyword Search Results Page
  • 9. Google Places Tags
      • Distinguished listing & Link from Google Maps SERP
  • 10. Strategic Tip: Reach Out For Reviews
    • Google Places Reviews:
    • Mutually beneficial for your business and users
    • Encourage your customers to visit your Place Page and leave reviews
    • Business benefits
      • Reviews are extremely beneficial to SEO
      • Provides potential customers with peer recommendations
      • Positive reviews boost trust, and help convert clicks into customers.
  • 11. Search Marketing Results to grow your business. Contact us today. 866.352.4791