SEO Update - Place Search


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SEO Updates and Insights on Place Search and Tips on How to Optimize Google Places in your Search Marketing Mix. For more information visit:

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SEO Update - Place Search

  1. 1. SEO Update: Place Search How to Optimize Google Places in Your Search Marketing Mix
  2. 2. Google “Place Search” <ul><li>Blends Google Local Search with Organic Search </li></ul><ul><li>A Different Layout: </li></ul><ul><ul><li>Local Search Listings are shown within orgnaic keyword search results </li></ul></ul>Why? Google’s stated goal is “To help you feel like a local everywhere you go!”
  3. 3. Place Search brings… <ul><li>Relevancy </li></ul><ul><ul><li>More locally relevant links on a single results page </li></ul></ul><ul><li>Efficiency </li></ul><ul><ul><li>Tests showed an average time savings for local searchers of two seconds </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Maps, directions, reviews, photos, etc. </li></ul></ul>
  4. 4. What a Place Search SERP Looks Like:
  5. 5. Improvements in Place Search SERPS <ul><li>Local result listings don’t just shove down organic results </li></ul><ul><li>Local Map is found at the right sidebar </li></ul><ul><li>A Places link is among the left-hand navigation links </li></ul><ul><li>The “7 pack” is largely replaced by Google Places results and is now blended with organic results </li></ul><ul><li>The Map does not dominate the search engine results page (SERP) </li></ul>
  6. 6. What Place Search Means … <ul><li>Map results and organic results are a blend of data </li></ul><ul><li>Place listings tend to dominate the top 2/3 of the results page, so - </li></ul><ul><li>Complete your business listing in Google Places to take advantage of these SEO-enhancing features: </li></ul><ul><ul><ul><li>Directions & Hours of Operation </li></ul></ul></ul><ul><ul><ul><li>Menus, Lines of Products/Services </li></ul></ul></ul><ul><ul><ul><li>Specials, Promotions </li></ul></ul></ul><ul><ul><ul><li>Reviews & Client Testimonials </li></ul></ul></ul><ul><ul><ul><li>Videos & Photos </li></ul></ul></ul>
  7. 7. How Much does Google Places cost? <ul><li>Your Place Page Listing is Free </li></ul><ul><ul><li>You need to claim and complete your Place page </li></ul></ul><ul><ul><li>The process has a few critical details </li></ul></ul><ul><li>Gather the photos, video, coupons, and messaging you want featured, and build your Place page </li></ul><ul><li>Consider Tags for your Business’s Place Listing </li></ul><ul><ul><li>Trial for 30 days free, then $25 per month thereafter </li></ul></ul><ul><ul><li>Show a distinguished Listing (with a Yellow tag Icon) </li></ul></ul><ul><ul><li>Tags can be attached to any Google AdWords PPC Ads via ad extensions feature </li></ul></ul><ul><ul><li>Shows on both your Places page and in SERPs </li></ul></ul>
  8. 8. Google Places Tags <ul><ul><li>Distinguished Listing & Link in Keyword Search Results Page </li></ul></ul>
  9. 9. Google Places Tags <ul><ul><li>Distinguished listing & Link from Google Maps SERP </li></ul></ul>
  10. 10. Strategic Tip: Reach Out For Reviews <ul><li>Google Places Reviews: </li></ul><ul><li>Mutually beneficial for your business and users </li></ul><ul><li>Encourage your customers to visit your Place Page and leave reviews </li></ul><ul><li>Business benefits </li></ul><ul><ul><li>Reviews are extremely beneficial to SEO </li></ul></ul><ul><ul><li>Provides potential customers with peer recommendations </li></ul></ul><ul><ul><li>Positive reviews boost trust, and help convert clicks into customers. </li></ul></ul>
  11. 11. Search Marketing Results to grow your business. Contact us today. 866.352.4791
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