SEO Update - Place Search
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SEO Update - Place Search

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SEO Updates and Insights on Place Search and Tips on How to Optimize Google Places in your Search Marketing Mix. For more information visit: http://www.bayshoresolutions.com/

SEO Updates and Insights on Place Search and Tips on How to Optimize Google Places in your Search Marketing Mix. For more information visit: http://www.bayshoresolutions.com/

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    SEO Update - Place Search SEO Update - Place Search Presentation Transcript

    • SEO Update: Place Search How to Optimize Google Places in Your Search Marketing Mix
    • Google “Place Search”
      • Blends Google Local Search with Organic Search
      • A Different Layout:
        • Local Search Listings are shown within orgnaic keyword search results
      Why? Google’s stated goal is “To help you feel like a local everywhere you go!”
    • Place Search brings…
      • Relevancy
        • More locally relevant links on a single results page
      • Efficiency
        • Tests showed an average time savings for local searchers of two seconds
      • Content
        • Maps, directions, reviews, photos, etc.
    • What a Place Search SERP Looks Like:
    • Improvements in Place Search SERPS
      • Local result listings don’t just shove down organic results
      • Local Map is found at the right sidebar
      • A Places link is among the left-hand navigation links
      • The “7 pack” is largely replaced by Google Places results and is now blended with organic results
      • The Map does not dominate the search engine results page (SERP)
    • What Place Search Means …
      • Map results and organic results are a blend of data
      • Place listings tend to dominate the top 2/3 of the results page, so -
      • Complete your business listing in Google Places to take advantage of these SEO-enhancing features:
          • Directions & Hours of Operation
          • Menus, Lines of Products/Services
          • Specials, Promotions
          • Reviews & Client Testimonials
          • Videos & Photos
    • How Much does Google Places cost?
      • Your Place Page Listing is Free
        • You need to claim and complete your Place page
        • The process has a few critical details
      • Gather the photos, video, coupons, and messaging you want featured, and build your Place page
      • Consider Tags for your Business’s Place Listing
        • Trial for 30 days free, then $25 per month thereafter
        • Show a distinguished Listing (with a Yellow tag Icon)
        • Tags can be attached to any Google AdWords PPC Ads via ad extensions feature
        • Shows on both your Places page and in SERPs
    • Google Places Tags
        • Distinguished Listing & Link in Keyword Search Results Page
    • Google Places Tags
        • Distinguished listing & Link from Google Maps SERP
    • Strategic Tip: Reach Out For Reviews
      • Google Places Reviews:
      • Mutually beneficial for your business and users
      • Encourage your customers to visit your Place Page and leave reviews
      • Business benefits
        • Reviews are extremely beneficial to SEO
        • Provides potential customers with peer recommendations
        • Positive reviews boost trust, and help convert clicks into customers.
    • Search Marketing Results to grow your business. Contact us today. www.BayshoreSolutions.com 866.352.4791