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Why should businesses use YouTube? Learn some YouTube video and online video tips and ways to brand your YouTube channel to get the most benefit for your business. …

Why should businesses use YouTube? Learn some YouTube video and online video tips and ways to brand your YouTube channel to get the most benefit for your business.

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  • 1. Online Video: YouTube with Jennifer Walsh
  • 2. Online Video Statistics
    • TV viewing is still dominant but online video usage is up 53% since this time last year
    • People watching videos via cell phones is up 52%
    • Average American watches 3 hours of online video a month compared to 153 hours of TV
    • YouTube is the #2 Search engine in the world
    • YouTube is the number one video site on the internet and the 4th largest Internet destination in the world.
  • 3. Why Should Businesses Use YouTube?
    • People are searching for tips and information on YouTube
    • Universal Search – Videos are showing up more and more in the SERP’s
    • Have a competitive advantage – show demos of your product and let viewers see your product before they decide to buy
    • Show your customers you are an industry leader
    • Find new potential customers
  • 4. Benefits to YouTube Partner Program
      • Example:
      • http://www.youtube.com/broadwaychannel
  • 5. The Broadway Channel Designed by Bayshore Solutions
  • 6. YouTube Partner Program
      • To become a YouTube Partner a company must meet the following requirements:
      • You create original videos suitable for online streaming.
      • You own or have express permission to use and monetize all audio and video content that you upload
      • You regularly upload videos that are viewed by thousands of YouTube users.
      • *The approval process can take up to 3 days. If you already have an AdSense account it can take less than 24 hours
  • 7. YouTube Tips
    • Set goals and a strategy before jumping in
    • A series of rotating pictures is not a video – An actual demonstration is much more compelling
    • What value will your video add? Are you doing something different than everyone else?
    • Keep it simple (and short) – No one is going to watch a long complicated video online
    • Make sure the viewer know who you are – don’t just rely on titles and tags
    • Optimize all videos
  • 8. YouTube Tips , Continued…
    • Use annotations for calls to action
    • Lead your description with a link so it will be seen when viewers read the description
    • Embed your videos on your website or blog to help drive more traffic to your video
    • Publish regularly
    • Make playlists to help keep relevant content together and easy to find
    • Complete your entire profile so viewers know who you are
  • 9. You Tube Channels Designed by Bayshore Solutions
  • 10. You Tube Channels Designed by Bayshore Solutions
  • 11. To learn more about how to effectively use video to drive results in your online strategy, Contact Us Today 866-352-4791 www.BayshoreSolutions.com