Online Video


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Why should businesses use YouTube? Learn some YouTube video and online video tips and ways to brand your YouTube channel to get the most benefit for your business.

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Online Video

  1. 1. Online Video: YouTube with Jennifer Walsh
  2. 2. Online Video Statistics <ul><li>TV viewing is still dominant but online video usage is up 53% since this time last year </li></ul><ul><li>People watching videos via cell phones is up 52% </li></ul><ul><li>Average American watches 3 hours of online video a month compared to 153 hours of TV </li></ul><ul><li>YouTube is the #2 Search engine in the world </li></ul><ul><li>YouTube is the number one video site on the internet and the 4th largest Internet destination in the world. </li></ul>
  3. 3. Why Should Businesses Use YouTube? <ul><li>People are searching for tips and information on YouTube </li></ul><ul><li>Universal Search – Videos are showing up more and more in the SERP’s </li></ul><ul><li>Have a competitive advantage – show demos of your product and let viewers see your product before they decide to buy </li></ul><ul><li>Show your customers you are an industry leader </li></ul><ul><li>Find new potential customers </li></ul>
  4. 4. Benefits to YouTube Partner Program <ul><ul><li>Example: </li></ul></ul><ul><ul><li> </li></ul></ul>
  5. 5. The Broadway Channel Designed by Bayshore Solutions
  6. 6. YouTube Partner Program <ul><ul><li>To become a YouTube Partner a company must meet the following requirements: </li></ul></ul><ul><ul><li>You create original videos suitable for online streaming. </li></ul></ul><ul><ul><li>You own or have express permission to use and monetize all audio and video content that you upload </li></ul></ul><ul><ul><li>You regularly upload videos that are viewed by thousands of YouTube users. </li></ul></ul><ul><ul><li>*The approval process can take up to 3 days. If you already have an AdSense account it can take less than 24 hours </li></ul></ul>
  7. 7. YouTube Tips <ul><li>Set goals and a strategy before jumping in </li></ul><ul><li>A series of rotating pictures is not a video – An actual demonstration is much more compelling </li></ul><ul><li>What value will your video add? Are you doing something different than everyone else? </li></ul><ul><li>Keep it simple (and short) – No one is going to watch a long complicated video online </li></ul><ul><li>Make sure the viewer know who you are – don’t just rely on titles and tags </li></ul><ul><li>Optimize all videos </li></ul>
  8. 8. YouTube Tips , Continued… <ul><li>Use annotations for calls to action </li></ul><ul><li>Lead your description with a link so it will be seen when viewers read the description </li></ul><ul><li>Embed your videos on your website or blog to help drive more traffic to your video </li></ul><ul><li>Publish regularly </li></ul><ul><li>Make playlists to help keep relevant content together and easy to find </li></ul><ul><li>Complete your entire profile so viewers know who you are </li></ul>
  9. 9. You Tube Channels Designed by Bayshore Solutions
  10. 10. You Tube Channels Designed by Bayshore Solutions
  11. 11. To learn more about how to effectively use video to drive results in your online strategy, Contact Us Today 866-352-4791