Online Reputation Management

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Your Internet reputation is manageable. Bayshore Solutions shares tips for your online reputation management strategy.

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Online Reputation Management

  1. 1. Online Reputation Managment Internet Insights
  2. 2. Two Types of Reputation Management <ul><ul><ul><li>Passive Defensive Reputation Management </li></ul></ul></ul><ul><ul><ul><li>Is necessary when negative information was posted at a time in the past and has not been refreshed lately. Examples include negative reviews, blog comments, journalism etc. </li></ul></ul></ul><ul><ul><ul><li>* Techniques differ depending on type of new web content created </li></ul></ul></ul><ul><ul><ul><li>Active Defensive Reputation Management </li></ul></ul></ul><ul><ul><ul><li>An entity is actively posting and refreshing negative information about a brand. Examples are blog posts, editorial comments etc. </li></ul></ul></ul><ul><li>*Source: Wikipeida.org </li></ul>
  3. 3. Case Study Example: <ul><ul><ul><ul><li>Passive Defensive Reputation Management </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Problem: Unknown person posted untrue and negative information </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Challenge- Because of popularity and search engine ranking negative comments tend to rise quickly in search results. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Solution: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Find the problematic and most damaging key phrases and alternative versions of those key phrases. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Create a list of appropriate key phrases and rate according to number of searches made monthly. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Prioritize the list to most damaging and least damaging. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Objective- not to suppress but replace information. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Create content based on online reputation management plan. </li></ul></ul></ul></ul><ul><ul><li>Creation of new content should be prioritized accordingly. </li></ul></ul>
  4. 4. Objective <ul><ul><ul><ul><li>Objective- not to suppress the negative post but to replace information with true and good in nature. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Create content based on online reputation management plan. Create new and powerful content. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Content should be introduced gradually using different domain ownerships and geographically diverse hosting environments. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Profiles should be written and differentiated from each other. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Content should be optimized for search engines. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Techniques differ depending on type of new content created. </li></ul></ul></ul></ul>
  5. 5. How Can We Help You Grow Your Business? www.BayshoreSolutions.com 866-352-4971

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