Mobile Marketing Tommy Puglia Account Associate
Mobile Data (you might not know)1. 70% Mobile searches result in action within one hour2. 90% result in action in one day3. 50% produce phone calls4. 67% more likely to buy from mobile friendly5. 52% bad mobile experience – less likely to engage again6. 79% people who don’t like 1st will search again for alt site7. In Retail (Ecommerce) Most important tasks: 1. 64% get directions/operating hours 2. 61% contact the store 3. 70% make purchase
Smartphones Majority• Smartphones take up 55% of all mobile searches• Estimated to overtake desktop search by end of 2013 or midway 2014• And they are ready to buy!
How Do We Adapt?• Especially for ecommerce sites: • If you do not have a Mobile Friendly Site – change• Shorter keywords• Location, Location, Location • Geo-Target • Utilize local listings, phone number• On Website • Larger Calls to Action, Short Forms• Utilize Social • Yelp, Opendoor
How Do We Measure• Client’s online presence (if mobile traffic is high) - Communicate the issue (if traffic is an issue)• Utilize conversion paths on Mobile Sites - Direct, and least amount of possible steps - (Consumer: Ready to Buy!)
For help with mobile marketing for your company,visit www.BayshoreSolutions.com.