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E-mail Marketing Tips

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E-mail marketing tips for your e-mail marketing campaigns. Make sure you are using best practices for your viral e-mails, subject lines and staying in compliance guidelines. …

E-mail marketing tips for your e-mail marketing campaigns. Make sure you are using best practices for your viral e-mails, subject lines and staying in compliance guidelines.

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  • 1. Email Marketing Best Practices “ Party Like it’s 1999”– Just Don’t e-Mail That Way
  • 2. Welcome Messages
      • First impressions
      • Compliance matters
      • Viral opportunities
      • Subscriber control
      • Subject lines
  • 3. First Impressions
      • Welcome messages represent a marketers’ first impression to their subscribers
      • They must go beyond saying “Hello” and “Thank you”
      • First subscriber touch points represent a prime opportunity for marketers to reinforce the benefits of their email programs (why they should open, read, click and buy), set expectation and promote brand awareness
      • Effective welcome messages quickly engage with their subscribers and generate satisfying experiences
  • 4. A Great Example…
  • 5. Compliance Matters
      • Welcome messages are the first greeting to a marketing program so they should be treated like marketing emails
      • They must:
        • Be relevant
        • Be On topic
        • Carry a consistent design
        • Provide an opt-out option
        • Include a privacy policy
        • Include a physical mailing address
        • Ask subscribers to add you to their address book (called, “White-listing”)
  • 6. It’s Never Too Early to Start Being Viral
      • Welcome messages as a rule are not the best place to encourage forwarding because the marketer has not yet earned a high brand or value position with the subscriber
      • However, take every opportunity to encourage subscribers to pass it along using
          • Included viral links – Make the link Easy to Find
          • Forms - Include a one-step form where users can include a personalized message
  • 7. Subscribers Love Control
      • Allow subscribers to manage their settings
      • Preference centers allow subscribers to:
        • Set their choice of frequency
        • Choose an email format (HTML or text)
        • Update their email address and profile info
        • Subscribe to other useful options
  • 8. Make Subject Lines Stand Out
      • A key element of welcome message success is the email’s subject line
      • Along with the from address, subject lines are a major factor in influencing subscribers’ decisions to open and read email
      • Optimize Your subject line -
        • Make it enticing and actionable
        • You will establish dominance in the inbox
      • This Welcome message subject line is the first touch point in the subscriber-marketer relationship –
        • Use a Friendly Greeting
  • 9. Make Subject Lines Stand Out
      • Mention any Welcome Offer, Gift or Relevant Benefit
      • Follow Best Practices:
        • 55 characters or less
        • DON’T use ALL CAPS
        • DO Test
        • Use your company name to reinforce your brand message
  • 10. Welcome E-Mails with 21 st Century Style
      • Amidst increasing competition it has never been more important to:
        • break through the clutter
        • consistently drive response
        • encourage brand loyalty
        • Welcome messages are your first opportunity to do this
      • Welcome messages can be the driver of response and the first step towards establishing relevancy
      • Subscribers who find your welcome message useful and informative:
        • know what to expect from your email program
        • are more likely to open and click on future messages
  • 11. Missed Opportunities
    • 25% of marketers don’t bother to send welcome messages at all
    • Of the 75% that do,
      • only 14% include a welcome offer or incentive to make a purchase
      • only 50% mention the welcome offer in their subject lines.
    • 37% don’t include white-listing instructions in their welcome messages
    • Only 2% provide information about the frequency of their email programs
    • 30% don’t include an opt-out link in their welcome messages
    • 81% do not personalize their welcome messages
    • Only 12% include forward-to-a-friend (FTAF) links
    • 35% neglect to include information about how subscribers’ email addresses will be used or link to a privacy policy in their welcome messages.
  • 12. To learn more about how Bayshore Solutions can help your web results with a solid and integrated E-mail marketing strategy, Contact Us Today 866-352-4791 www.BayshoreSolutions.com

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