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Baynote Holiday Online Shopping Experience Survey
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Baynote Holiday Online Shopping Experience Survey

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Although there are numerous studies leading up to the holiday season that attempt to forecast what retailers can expect, few explore how consumers actually thought online retailers performed …

Although there are numerous studies leading up to the holiday season that attempt to forecast what retailers can expect, few explore how consumers actually thought online retailers performed immediately after the fact.

The survey set out to learn consumers’ satisfaction with their digital experience across a number of key areas, including retailers’ product merchandising approaches, behavioral retargeting and privacy practices, mobile and social features, and offers and promotions.

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