CRM > SCRM > VRM

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CRM > SCRM > VRM

  1. 1. CRM > SCRM >VRMA transformative journey<br />
  2. 2. About me<br /><ul><li> @uwehook
  3. 3. bateshook.com
  4. 4. bateshook.com/blog</li></li></ul><li>
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  6. 6. PERSPECTIVE<br />
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  8. 8. CRM > SCRM >VRM<br />
  9. 9. CRM > SCRM >VRM<br />
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  25. 25. CRM > SCRM >VRM<br />
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  28. 28. Social CRM<br />Social CRM is part of a social business that helps companies make sense of (and then act on) data they collect from social customer interactions. <br />– Jacob Morgan<br />
  29. 29. Or…<br />Social CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s response to the customer’s ownership of the conversation. <br />– Paul Greenberg<br />
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  34. 34. CRM > SCRM>VRM<br />
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  41. 41. The Tenets of VRM<br />The individual is the point of integration<br />The individual is the focus of interactions with vendors<br />The individual controls access to information<br />
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  44. 44. Let’s talk<br /><ul><li> @uwehook
  45. 45. uwe@bateshook.com
  46. 46. bateshook.com/blog</li></li></ul><li>

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