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Blackberry.research in motion strategic suggestions,

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  • 1. Kantinath BanerjeeCompany chosen- Research in Motion,A global leader in wireless innovation revolutionized the mobile industry with the introduction of theBlackBerry wireless solution in 1999. It is the first complete, secure, integrated, wireless email solutionfor mobile professionals. Has continued to transform the mobile industry and break down the confinesof the traditional office.Products-Blackberry smartphones,Mobile services,Blackberry tablets,and Software’sTable-{2011-12}Division Revenue {in % of Revenue Profit Relative Industry million} market share growth rateDevice 15956 80.15 2728 11-12% 32%Service 3197 16.05 546 na NASoftware 294 1.45 68.2 na NAother 460 2.31 102.3 1.3% NATOTAL 19907 100 3411 Smart phones Tablets Services Software’s
  • 2. Strategic alternatives-Tablets-Horizontal integration, Intensive-Market penetration, Market devolpment.Franchising.Smart phones-Forward and backward integration, Horizontalintegration, Intensive-Marketdevelopment, Productdevelopment, Relativediversification perhaps, Franchising.Services-Backward and horizontal integration, Unrelateddiversification, Productdevelopment {mostimportant}.Merger and acquisition, Production sharing.Software-Product development as the industry growth rate is good, unrelateddiversification,Divestment and in severe situation retrenchment perhaps.References-  http://www.netmarketshare.com/browser-market-share.aspx?qprid=0&qpcustomd=1  http://blogs.strategyanalytics.com/WSS/post/2012/07/27/Strategy-Analytics-Global- Smartphone-Shipment-Growth-Slows-to-32-Percent-in-Q2-2012.aspx  http://timesofindia.indiatimes.com/topic/Blackberry-tablet-marketshare  http://timesofindia.indiatimes.com/tech/tech-news/hardware/Tablet-market-Its-Apple-all- the-way/articleshow/16298579.cms?  http://liliputing.com/2012/02/blackberry-playbook-market-share-jumps-after-massive-price- cuts.html  http://247wallst.com/2010/04/23/the-cellular-market-in-the-us-is-saturated/  http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3598227.ece  http://www.smartmobix.com/Smartphone_market_share_analysis  http://www.bloomberg.com/news/2011-12-30/rim-s-u-s-market-share-falls-to-6-5-from-7-1- as-apple-samsung-advance.html  http://timesofindia.indiatimes.com/topic/Blackberry-market-shareResearch in Motion, a global leader inwireless innovation, revolutionized themobile industry with theintroductionof the BlackBerry wireless solution in1999. It is the first complete, secure,integrated,wireless email solution formobile professionals. Has continued to transform the mobileindustry andbreak down the confines ofthe traditional office.

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