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An Introduction to Social Media for Golf Professionals
 

An Introduction to Social Media for Golf Professionals

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A presentation by Jenni Brand for the Philadelphia Section of the PGA of America. This deck introduces basic social media concepts, covers best practices and provides a preliminary roadmap for ...

A presentation by Jenni Brand for the Philadelphia Section of the PGA of America. This deck introduces basic social media concepts, covers best practices and provides a preliminary roadmap for drafting a social media strategy. Geared toward golf professionals. Excellent for all beginners.

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  • Jenni: How Many People Here Have Cell Phones? Raise Your Hands. If you have an iPhone, Android or Other Smart Phone Put Your Hands Down.
  • Social Media is a Conversation. It’s one that is done virtually, using technology. And, unlike face-to-face conversations; its being documented – so mind your manners. That’s good because you can talk one on one with one person, but anyone who is interested can see it, hear it, learn from it and even chime in if they want. That is not something that can be accomplished offline. Online you can be in thousands of places simultaneously.
  • One of the biggest misuses of social media platforms – is when the sales people, marketers, advertisers get ahold of what they think is the ‘next greatest thing’ and they realize its free or very cheap and they start spewing information about their product
  • Sources:http://www.newmediatrendwatch.com/markets-by-country/17-usa/123-demographicshttp://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspxhttp://www.ask-kalena.com/category/infographics/
  • The Conversation Prism, developed by Brian Solis and Jesse Thomas (JESS3), started out looking like a flower – with each petal representing a different sector or ‘category’of websites within the Social Mediasphere. And it grew. And GREW. And, today it no longer looks like a pretty flower – it’s more like a snowball in motion.
  • There are THIRTY-TWO (32) DIFFERENT categories of types of social networking or digital technologies - of which, each has multiple individual sites – all of which are thriving with PEOPLE TALKING. People are talking about nothing, everything, and anything. They are more than likely talking about YOU: You, your club, members of your club, your ability and expertise as a golf professional, you name it. They are recommending you to their friends – OR NOT. IF YOU ARE NOT PARTICIPATING ONLINE IN SOCIAL MEDIA – IT’S HAPPENING WITHOUT YOU. BUT IT’S STILL HAPPENING. So, if you think that Social Media is not for you, or your customers – YOU ARE WRONG. So, let’s delve into that a little deeper. A big myth I often hear (besides, “I’m not online; I don’t need to do that”) is “But, my customers are the kind of people who hang out in chatrooms…”
  • I often hear – Facebook? Pinterest? Yeah, my wife does that. But don’t be fooled. It’s not just Moms and Women hanging out online – it’s Men too – 62% of them! For those who like to say “Social Networking is for kids…” I say, Really? Nearly ONE-THIRD of all Internet Users 65+ are social networkers…More than HALF of people 50+ and people 30-49 – more than 75% of all people in their 30’s and 40’s are using social networks. Last time, I checked, turning 30 was a BIG DEAL. You are officially a grown-up – not a KID! So, yes, kids are spending a lot of time in social networks – and so are their parents…and their grandparents!!
  • Source: http://fluency21.com/blog/2013/02/18/the-36-rules-of-social-media-infographic/
  • Source: http://freeiconsfinder.deviantart.com/art/Pretty-Social-Media-Icon-Part-2-338038575

An Introduction to Social Media for Golf Professionals An Introduction to Social Media for Golf Professionals Presentation Transcript