Newand traditionalmediaIdeas and Examples of new ­ edia                            mforms and how bloggers can benefit    ...
Who we are                                                        founded: 		    June 2011                                ...
a nalys is                  Why do people read                  magazines & newspapers?3   The Hive – The European Blog Co...
4                                                                                                      ide                ...
a nalys is             2011 U.S. CONSUMER TIME SPENT BY MEDIA               40%                                           ...
a nalys is                      So The need for                     magazines is gone..6   The Hive – The European Blog Co...
a nalys is                                              N o !                      So The need for                     mag...
a nalys is         The fulfillment just       changes form and medium8   The Hive – The European Blog Conference   sisterM...
Analysis                     1.0                                 2.0                                          3.0WEB      ...
examples                                      New                                      examples                           ...
COMPANY MAGAZINEMonthly fashion, celebrity andlifestyle magazine published inthe United Kingdom.BLOGGERS AND DIGITALWORLD ...
HOT FASHION AND SHOPPINGGerman Fashion Print Magazine withappendant online portal, where youcan buy the featured productsO...
LONNY MAGAZINEBimonthly online magazine,launched in October 2009, thatfocuses on lifestyle and homedecorFIRST POPULAR ONLI...
SWEET PAUL MAGFood- und Style-Magazin ausNew York, started as OnlineMagazine in 2010ONLINE-MAGAZINEGOES PRINT & INTERNATIO...
DECORATEHome Decor and Styling Tipps compiledby blogger Holly Becker (Decor8)BLOGGERS GET PUBLISHINGDEALS FOR BOOKSMore ex...
REVERIE MAGAZINEFirst online (quarterly) & digitalwedding magazine in the UK.INDUSTRY EXPERTS FINDINGA NEW OUTLET16   The ...
FAIR OBSERVERMultimedia, multidisciplinary, mul-tinational platform providing analy-sis of issues, events, and trends ofgl...
FLIPBOARDSocial-network aggregation, magazine-format application software forAndroid and iOSAGGREGATED CONTENT PRESENTERSU...
PINTERESTPinboard-style social photo sharingwebsite allowing users to create & ma-nage theme-based image collectionsCAPTUR...
MIXELiPad app to create collages withphotos around you and remixanyone else‘sTRADITIONAL LEISURE ACTIVITIESWITH PAPER GO D...
PAPER.LIPublishes Twitter, Facebook,Google+ or any web content intoan online newspaper.MIXTURE OF SOCIAL MEDIA SNIP-PETS T...
22                                                                                                      ide               ...
sistermag     abc23    The Hive – The European Blog Conference   sisterMAG 19.05.2012
summary                    The future of                  publishing is bright                 and the opportunities      ...
n ot                                  the end25   The Hive – The European Blog Conference   sisterMAG 19.05.2012
credits                                         www.sister-mag.com                                         @sister_mag    ...
Upcoming SlideShare
Loading in...5
×

"New and traditional media" - Presentation at The Hive 2012

82,465

Published on

You can LISTEN to the speech here: http://soundcloud.com/sister_mag/new-and-traditonal-media

This presentation was held at "The Hive 2012" by Toni & Thea Neubauer about the interplay of traditional and new media, concentrating on magazines and newspapers. Thea & Toni have founded sisterMAG, an online-only magazine for women

Published in: News & Politics, Business
4 Comments
47 Likes
Statistics
Notes
No Downloads
Views
Total Views
82,465
On Slideshare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
614
Comments
4
Likes
47
Embeds 0
No embeds

No notes for slide

"New and traditional media" - Presentation at The Hive 2012

  1. 1. Newand traditionalmediaIdeas and Examples of new ­ edia mforms and how bloggers can benefit ­joining in the media revolution
  2. 2. Who we are founded: June 2011 1st issue: February 2012 2nd issue: May 2012 TONI THEA older but Strategy & Marketing Content & Layout smaller toni-in-viaggio.blogspot.com neu4bauer.blogspot.com The one in @Bassky @ThN26987 The one in the str iped the beige skirt much dress younger, but taller!2 The Hive – The European Blog Conference sisterMAG 19.05.2012
  3. 3. a nalys is Why do people read magazines & newspapers?3 The Hive – The European Blog Conference sisterMAG 19.05.2012
  4. 4. 4 ide mo gr ntit ro dels ou y le p de se inf n ju tio co te lf su or u l l st n re rm ma ifi ad in ca mf rp tio - ing ed n or ris t e No se tr op co sta le ue af inio nt l g Pr ctio ac y fir ns e n lif -to m e - ts re Ha ta la x pt fa les at ics iry ion Ar s Se fic imp at li- ch lf -r ion ive tio efl from: Wilhelm-Fischer: Warum lesen Menschen Publikumszeitschriften?: Eine qualitative Studie n ec- lu ac n xu fu tu o r n al to pa y ity pic sts e im Ide pr nt es ity t ige div mo e Rit tiv rs at ua ion ion l
  5. 5. a nalys is 2011 U.S. CONSUMER TIME SPENT BY MEDIA 40% 22% 23% 9% 6% TV PRINT RADIO WEB MOBILE TIME SPENT PER MEDIA AD SPEND PER MEDIA5 The Hive – The European Blog Conference from: aquarius.biz sisterMAG 19.05.2012
  6. 6. a nalys is So The need for magazines is gone..6 The Hive – The European Blog Conference sisterMAG 19.05.2012
  7. 7. a nalys is N o ! So The need for magazines is gone..7 The Hive – The European Blog Conference sisterMAG 19.05.2012
  8. 8. a nalys is The fulfillment just changes form and medium8 The Hive – The European Blog Conference sisterMAG 19.05.2012
  9. 9. Analysis 1.0 2.0 3.0WEB One-to-many Many-to-many many-to-one Social Media Curated web < 1% ~1% >25%% of users creating content Value to CONSUMING CREATING & CAPTURING & user CONTENT SHARING COLLECTINGConnection COMMENT WITHIN SHARE WITH FOLLOW TASTE to others COMMUNITY FRIENDS EXPERTS Examples NY TIMES, BLOGGER, TUMBLR, ESPN, AOL, FACEBOOK, PINTEREST, EVER- WEB.DE YOUTUBE NOTE, TWITTER 9 The Hive – The European Blog Conference Adapted from: nirandfar.com sisterMAG 19.05.2012
  10. 10. examples New examples media10 The Hive – The European Blog Conference sisterMAG 19.05.2012
  11. 11. COMPANY MAGAZINEMonthly fashion, celebrity andlifestyle magazine published inthe United Kingdom.BLOGGERS AND DIGITALWORLD FEATURED IN PRINT11 The Hive – The European Blog Conference sisterMAG 19.05.2012
  12. 12. HOT FASHION AND SHOPPINGGerman Fashion Print Magazine withappendant online portal, where youcan buy the featured productsONLINE SHOPPING TRIESTO GO PRINT12 The Hive – The European Blog Conference sisterMAG 19.05.2012
  13. 13. LONNY MAGAZINEBimonthly online magazine,launched in October 2009, thatfocuses on lifestyle and homedecorFIRST POPULAR ONLINE ONLYMAGAZINE AFTER DEATH OF PRINT13 The Hive – The European Blog Conference sisterMAG 19.05.2012
  14. 14. SWEET PAUL MAGFood- und Style-Magazin ausNew York, started as OnlineMagazine in 2010ONLINE-MAGAZINEGOES PRINT & INTERNATIONAL14 The Hive – The European Blog Conference sisterMAG 19.05.2012
  15. 15. DECORATEHome Decor and Styling Tipps compiledby blogger Holly Becker (Decor8)BLOGGERS GET PUBLISHINGDEALS FOR BOOKSMore examples Advanced Style Freunde von Tartelette Freunden15 The Hive – The European Blog Conference sisterMAG 19.05.2012
  16. 16. REVERIE MAGAZINEFirst online (quarterly) & digitalwedding magazine in the UK.INDUSTRY EXPERTS FINDINGA NEW OUTLET16 The Hive – The European Blog Conference sisterMAG 19.05.2012
  17. 17. FAIR OBSERVERMultimedia, multidisciplinary, mul-tinational platform providing analy-sis of issues, events, and trends ofglobal significance.MANY INTERNATIONAL AUTHORSFORM ONE DIGITAL NEWSPAPER17 The Hive – The European Blog Conference sisterMAG 19.05.2012
  18. 18. FLIPBOARDSocial-network aggregation, magazine-format application software forAndroid and iOSAGGREGATED CONTENT PRESENTERSUBSTITUTES MAGAZINEMore examples18 The Hive – The European Blog Conference sisterMAG 19.05.2012
  19. 19. PINTERESTPinboard-style social photo sharingwebsite allowing users to create & ma-nage theme-based image collectionsCAPTURING & COLLECTING VISUALSSTARTS SUBSTITUTING MAGAZINES THE FANCY Part store, blog, magazine and wish list. Its objective is to connect its users through sha- red tastes and the “things” they find interesting19 The Hive – The European Blog Conference sisterMAG 19.05.2012
  20. 20. MIXELiPad app to create collages withphotos around you and remixanyone else‘sTRADITIONAL LEISURE ACTIVITIESWITH PAPER GO DIGITAL20 The Hive – The European Blog Conference sisterMAG 19.05.2012
  21. 21. PAPER.LIPublishes Twitter, Facebook,Google+ or any web content intoan online newspaper.MIXTURE OF SOCIAL MEDIA SNIP-PETS TURNS INTO NEWSPAPER21 The Hive – The European Blog Conference sisterMAG 19.05.2012
  22. 22. 22 ide mo gr ntit ro dels ou y le p de se inf n ju tio co te lf su or u l l st n re rm ma ifi ad in ca mf rp tio - ing ed n or ris t e No se tr op co sta le ue af inio nt l g Pr ctio ac y fir ns e n lif -to m e - ts re Ha ta la x pt fa les at ics iry ion Ar s Se fic imp at li- ch lf -r ion ive tio efl from: Wilhelm-Fischer: Warum lesen Menschen Publikumszeitschriften?: Eine qualitative Studie n ec- lu ac n xu fu tu o r n al to pa y ity pic sts e im Ide pr nt es ity t ige div mo e Rit tiv rs at ua ion ion l
  23. 23. sistermag abc23 The Hive – The European Blog Conference sisterMAG 19.05.2012
  24. 24. summary The future of publishing is bright and the opportunities are unlimited24 The Hive – The European Blog Conference sisterMAG 19.05.2012
  25. 25. n ot the end25 The Hive – The European Blog Conference sisterMAG 19.05.2012
  26. 26. credits www.sister-mag.com @sister_mag facebook.com/sister.magazin “Layout” symbol by Anna Weiss, from The Noun Project collec- Symbols tion. „Projection Screen“ symbol by John Caserta, from The Noun Project collection “Worker” symbol by Bart Laugs, from The Noun Project collec- tion. http://www.aquarius.biz/de/2012/05/14/mobile-mediaspen- statistics dings-folgen-nicht-der-mediennutzung/ http://www.nirandfar.com/2012/01/where-is-web-going.html Wilhelm-Fischer: Warum lesen Menschen Publikumszeit- study schriften?: Eine qualitative Studie26 The Hive – The European Blog Conference sisterMAG 19.05.2012
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×