"New and traditional media" - Presentation at The Hive 2012

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You can LISTEN to the speech here: http://soundcloud.com/sister_mag/new-and-traditonal-media …

You can LISTEN to the speech here: http://soundcloud.com/sister_mag/new-and-traditonal-media

This presentation was held at "The Hive 2012" by Toni & Thea Neubauer about the interplay of traditional and new media, concentrating on magazines and newspapers. Thea & Toni have founded sisterMAG, an online-only magazine for women

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  • 1. Newand traditionalmediaIdeas and Examples of new ­ edia mforms and how bloggers can benefit ­joining in the media revolution
  • 2. Who we are founded: June 2011 1st issue: February 2012 2nd issue: May 2012 TONI THEA older but Strategy & Marketing Content & Layout smaller toni-in-viaggio.blogspot.com neu4bauer.blogspot.com The one in @Bassky @ThN26987 The one in the str iped the beige skirt much dress younger, but taller!2 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 3. a nalys is Why do people read magazines & newspapers?3 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 4. 4 ide mo gr ntit ro dels ou y le p de se inf n ju tio co te lf su or u l l st n re rm ma ifi ad in ca mf rp tio - ing ed n or ris t e No se tr op co sta le ue af inio nt l g Pr ctio ac y fir ns e n lif -to m e - ts re Ha ta la x pt fa les at ics iry ion Ar s Se fic imp at li- ch lf -r ion ive tio efl from: Wilhelm-Fischer: Warum lesen Menschen Publikumszeitschriften?: Eine qualitative Studie n ec- lu ac n xu fu tu o r n al to pa y ity pic sts e im Ide pr nt es ity t ige div mo e Rit tiv rs at ua ion ion l
  • 5. a nalys is 2011 U.S. CONSUMER TIME SPENT BY MEDIA 40% 22% 23% 9% 6% TV PRINT RADIO WEB MOBILE TIME SPENT PER MEDIA AD SPEND PER MEDIA5 The Hive – The European Blog Conference from: aquarius.biz sisterMAG 19.05.2012
  • 6. a nalys is So The need for magazines is gone..6 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 7. a nalys is N o ! So The need for magazines is gone..7 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 8. a nalys is The fulfillment just changes form and medium8 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 9. Analysis 1.0 2.0 3.0WEB One-to-many Many-to-many many-to-one Social Media Curated web < 1% ~1% >25%% of users creating content Value to CONSUMING CREATING & CAPTURING & user CONTENT SHARING COLLECTINGConnection COMMENT WITHIN SHARE WITH FOLLOW TASTE to others COMMUNITY FRIENDS EXPERTS Examples NY TIMES, BLOGGER, TUMBLR, ESPN, AOL, FACEBOOK, PINTEREST, EVER- WEB.DE YOUTUBE NOTE, TWITTER 9 The Hive – The European Blog Conference Adapted from: nirandfar.com sisterMAG 19.05.2012
  • 10. examples New examples media10 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 11. COMPANY MAGAZINEMonthly fashion, celebrity andlifestyle magazine published inthe United Kingdom.BLOGGERS AND DIGITALWORLD FEATURED IN PRINT11 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 12. HOT FASHION AND SHOPPINGGerman Fashion Print Magazine withappendant online portal, where youcan buy the featured productsONLINE SHOPPING TRIESTO GO PRINT12 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 13. LONNY MAGAZINEBimonthly online magazine,launched in October 2009, thatfocuses on lifestyle and homedecorFIRST POPULAR ONLINE ONLYMAGAZINE AFTER DEATH OF PRINT13 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 14. SWEET PAUL MAGFood- und Style-Magazin ausNew York, started as OnlineMagazine in 2010ONLINE-MAGAZINEGOES PRINT & INTERNATIONAL14 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 15. DECORATEHome Decor and Styling Tipps compiledby blogger Holly Becker (Decor8)BLOGGERS GET PUBLISHINGDEALS FOR BOOKSMore examples Advanced Style Freunde von Tartelette Freunden15 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 16. REVERIE MAGAZINEFirst online (quarterly) & digitalwedding magazine in the UK.INDUSTRY EXPERTS FINDINGA NEW OUTLET16 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 17. FAIR OBSERVERMultimedia, multidisciplinary, mul-tinational platform providing analy-sis of issues, events, and trends ofglobal significance.MANY INTERNATIONAL AUTHORSFORM ONE DIGITAL NEWSPAPER17 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 18. FLIPBOARDSocial-network aggregation, magazine-format application software forAndroid and iOSAGGREGATED CONTENT PRESENTERSUBSTITUTES MAGAZINEMore examples18 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 19. PINTERESTPinboard-style social photo sharingwebsite allowing users to create & ma-nage theme-based image collectionsCAPTURING & COLLECTING VISUALSSTARTS SUBSTITUTING MAGAZINES THE FANCY Part store, blog, magazine and wish list. Its objective is to connect its users through sha- red tastes and the “things” they find interesting19 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 20. MIXELiPad app to create collages withphotos around you and remixanyone else‘sTRADITIONAL LEISURE ACTIVITIESWITH PAPER GO DIGITAL20 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 21. PAPER.LIPublishes Twitter, Facebook,Google+ or any web content intoan online newspaper.MIXTURE OF SOCIAL MEDIA SNIP-PETS TURNS INTO NEWSPAPER21 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 22. 22 ide mo gr ntit ro dels ou y le p de se inf n ju tio co te lf su or u l l st n re rm ma ifi ad in ca mf rp tio - ing ed n or ris t e No se tr op co sta le ue af inio nt l g Pr ctio ac y fir ns e n lif -to m e - ts re Ha ta la x pt fa les at ics iry ion Ar s Se fic imp at li- ch lf -r ion ive tio efl from: Wilhelm-Fischer: Warum lesen Menschen Publikumszeitschriften?: Eine qualitative Studie n ec- lu ac n xu fu tu o r n al to pa y ity pic sts e im Ide pr nt es ity t ige div mo e Rit tiv rs at ua ion ion l
  • 23. sistermag abc23 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 24. summary The future of publishing is bright and the opportunities are unlimited24 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 25. n ot the end25 The Hive – The European Blog Conference sisterMAG 19.05.2012
  • 26. credits www.sister-mag.com @sister_mag facebook.com/sister.magazin “Layout” symbol by Anna Weiss, from The Noun Project collec- Symbols tion. „Projection Screen“ symbol by John Caserta, from The Noun Project collection “Worker” symbol by Bart Laugs, from The Noun Project collec- tion. http://www.aquarius.biz/de/2012/05/14/mobile-mediaspen- statistics dings-folgen-nicht-der-mediennutzung/ http://www.nirandfar.com/2012/01/where-is-web-going.html Wilhelm-Fischer: Warum lesen Menschen Publikumszeit- study schriften?: Eine qualitative Studie26 The Hive – The European Blog Conference sisterMAG 19.05.2012