Blog as CV

the Blog asCVHow bloggers use their blogs to make aliving – Examples from around the world

Who we are founded: June 2011 1st issue: February 2012 2nd issue: May 2012 3rd issue: July/August 2012 TONI THEA Strategy & Marketing Content & Layout toni-in-viaggio.blogspot.com neu4bauer.blogspot.com @Bassky @ThN269872 Blogo – Israel sisterMAG 30.07.2012

3 Blogo – Israel sisterMAG 30.07.2012

a nalys is People‘s Working Live has changed4 Blogo – Israel sisterMAG 30.07.2012

Analysis Less long-term employment jobs exist Companies try to make their workforce more flexible Amount of contractors / freelancers increased5 Blogo – Israel sisterMAG 30.07.2012

a nalys is How do people work today?6 Blogo – Israel sisterMAG 30.07.2012

analysis Work 3.0 on demand virtual remote In 2012, it is predicted that more than 6 milli- on online jobs will be posted, representing more than $1 billion of work performed via the Web.7 Blogo – Israel from: techcrunch.com sisterMAG 30.07.2012

a nalys is This makes sense because Time Spend and Ad Spend move into Digital 2011 U.S. CONSUMER TIME SPENT BY MEDIA 40% 22% 23% 9% 6% TV PRINT RADIO WEB MOBILE TIME SPENT PER MEDIA AD SPEND PER MEDIA8 Blogo – Israel from: aquarius.biz sisterMAG 30.07.2012

a nalys is Can blogger benefit from this shift?9 Blogo – Israel sisterMAG 30.07.2012

analysis Publications like The New York Times, AdWeek, Women’s Wear Daily have touted bloggers as “THE NEXT BIG THING”10 Blogo – Israel from: heartifb.com sisterMAG 30.07.2012

analysis Areas at bloggers‘ Disposal outside Advertising Freelance work for traditional media: print, TV, Radio Freelance work for digital media: web content, advertorials eCommerce: Design Collaboration, Promotion of own Webshop Book deals Consult companies Hold speeches Creation of Conferences Creation of Courses Brand Ambassadors & Sponsored travelling11 Blogo – Israel Adapted from: Meet the Blogger Amsterdam - Frida Ramstedt sisterMAG 30.07.2012

examples New examples Blogger12 Blogo – Israel sisterMAG 30.07.2012

THE BLOG SERVESAS PORTFOLIOCHASING HEARTBEATSExpat and lifestyle photographerin Berlin sees blog as part of herportfolioMORE EXAMPLESLa Petite Cuisine Lost in Making Nice in Cheeseland the Midwest13 Blogo – Israel sisterMAG 30.07.2012

FREELANCE WORK FOR TRADITIONALMEDIA: MAGAZINES, TV, RADIOTRENDENSER.SEHome Decor Tipps & InteriorTrends compiled by Stylist &Blogger Frida RamstedtMORE EXAMPLES Pippa DOSFAMILY Jameson14 Blogo – Israel sisterMAG 30.07.2012

FREELANCE WORK FOR DIGITAL ME-DIA: WEB CONTENT, ADVERTORIALSTHE HOUSE LARS BUILTAmerican DIY blogger contributing to OhHappy Day, Brooklyn Bride, ChalkboardMag, Design*sponge, Styled Mag, KinfolkMORE EXAMPLES collage: Brittany for Brooklyn Bride kathrynsky.de Freunde von Nowmanifest Freunden15 Blogo – Israel sisterMAG 30.07.2012

ECOMMERCE: DESIGN AND PRODUCTCOLLABORATION, OWN SHOPWERELSEConcept brand of 3 blogger(Andy, Carolina & Chiara) as plat-form for limited edition productsMORE EXAMPLES Style Scrap- Blonde Salad The House book & Kipling Shoe Collection Lars Built16 Blogo – Israel sisterMAG 30.07.2012

BLOGGERS GET PUBLISHINGDEALS FOR BOOKSDECORATEHome Decor and Styling Tipps compiledby blogger Holly Becker (Decor8)MORE EXAMPLES Advanced Style Freunde von Tartelette Freunden17 Blogo – Israel sisterMAG 30.07.2012

BLOGGER CONSULT COMPANIES INFIELD OF EXPERTISEPR COUTUREFashion PR insights and PR,Marketing and Social Media inFashion18 Blogo – Israel sisterMAG 30.07.2012

BLOGGERS HOLD SPEECHES INFIELD OF EXPERTISETAVI GEVINSONBlogger at Style Rookie and Editor-in-chief of Online publication forteenagers Rookie19 Blogo – Israel sisterMAG 30.07.2012

BLOGGERS ORGANISECONFERENCESDESIGN MOMMummy Blogger and creator ofconferences: ALT Design Summit andMom 2.0 SummitMORE EXAMPLES The Hive MeetTheBlogger20 Blogo – Israel sisterMAG 30.07.2012

BLOGGERS CREATE WORKSHOPS ANDCOURSESDESIGN LOVE FESTDesign blogger and co-creator ofblogger workshop series „Blogshop“MORE EXAMPLES photos: blogshopla.wordpress.com/ Holly Becker Blogst Shoot The Food21 Blogo – Israel sisterMAG 30.07.2012

BLOGGERS AS BRAND AMBASSADORS– SPONSORED TRAVELLING & EVENTSBLOG‘NHAGENFirst in a series of sponsored bloggerevents: 9 European bloggers exploreCopenhagenMORE EXAMPLES photos: chasingheartbeats.com Prèt à Voyager Roomorama22 Blogo – Israel

analysis Blog does not have to be huge. IFB just explored the power of mid-range bloggers!23 Blogo – Israel sisterMAG 30.07.2012

summary The future for bloggers is bright and the opportunities are unlimited25 Blogo – Israel sisterMAG 30.07.2012

n ot the end26 Blogo – Israel sisterMAG 30.07.2012

credits www.sister-mag.com @sister_mag facebook.com/sister.magazin All symbols from The Noun Project collection Symbols (http://thenounproject.com/) “Layout” symbol by Anna Weiss „Projection Screen“ symbol by John Caserta “Worker” symbol by Bart Laugs „Laptop“ symbol by Daniel Shannon „Light Bulb“ symbol by Dani Rolli „Community“ symbol by T. Weber „Book“ symbol by Ahmed Hamzawy „Bar Graph“ symbol by Scott Lewis „Balloon“ symbol by Robb Whiteman http://www.aquarius.biz/de/2012/05/14/mobile-mediaspen- Sources & dings-folgen-nicht-der-mediennutzung/ Statistics http://techcrunch.com/2012/03/04/work-3-0-how-the-employment-model-needs-to-change/ http://heartifb.com/2012/07/20/the-power-of-mid-range-fashion-bloggers/27 Blogo – Israel sisterMAG 30.07.2012

http://potretkelamu.blogspot.com	18
http://pinterest.com	14
https://si0.twimg.com	9
http://filsuf-kampung.blogspot.com	9
http://layarpelangii.blogspot.com	6
http://us-w1.rockmelt.com	2
http://terlenadiri.blogspot.com	2
http://kendamnafsu.blogspot.com	1

Blog as CV

by sisterMAG on Jul 30, 2012

Accessibility

Categories

Upload Details

Usage Rights

8 Embeds 61

Statistics

Blog as CV Presentation Transcript