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PPC Lead Generation Case Study - St. Regis Homes
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PPC Lead Generation Case Study - St. Regis Homes

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Following a review of St Regis Homes requirements, and completing a full competitive analysis, Green Lotus has found that there are at least 3 other new home builders that have similar products within …

Following a review of St Regis Homes requirements, and completing a full competitive analysis, Green Lotus has found that there are at least 3 other new home builders that have similar products within a 10km radius.

The Green Lotus strategy has focused on producing high quality leads, and maximizing the St. Regis Homes online marketing budget.

Green Lotus has implemented a Google AdWords Campaign with full traffic, leads and phone calls tracking. View the campaign case study!

Key Takeaways

- Green Lotus has succeeded in creating a highly effective and targeted campaign for St’ Regis Homes.
- Green Lotus has demonstrated the efficiency of the campaign with the use of the latest email & phone leads tracking tools.
- Green Lotus has provided the client with tangible and actionable insights throughout the campaign.
- Green Lotus has delivered on client goals, getting quality and cost-effective leads. The campaign has generated more than 550 leads at a low cost of $32.66 per lead, with a high conversion rate of 2.93%.

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  • 1. Lead GenerationCase StudyPrepared by:Bassem GhaliHead of Client StrategyEmail: Bassem@GreenLotus.caTel: 647.405.2525
  • 2. OverviewFollowing a review of St Regis Homes requirements, andcompleting a full competitive analysis, Green Lotus has foundthat there are at least 3 other new home builders that havesimilar products within a 10km radius.The Green Lotus strategy has focused on producing high qualityleads, and maximizing the St. Regis Homes online marketingbudget.Green Lotus has implemented a Google AdWords Campaignwith full traffic, leads and phone calls tracking. View thecampaign case study!
  • 3. Overall AnalysisPPC impact on the website-overall performance analysis Overall Visits: 467% increase Overall Leads Generation: 1813% increase PPC vs. Site Conversion Rate: 396% increase (0.9% vs. 3.57%) Tablet & Smart Phone Visits: 305% increaseStart of PPC Campaign End of PPC Campaign
  • 4. PPC Campaign Strategy1 - Landing page optimizationOne of the most important aspects of a successful PPC campaign is the campaignlanding page. Green Lotus has optimized the landing page to offer multiple points ofconversion in order to increase conversion rate and campaign effectiveness. user friendly design numerous conversionpoints video/slideshowenabled tracked online contactform tracked & recordedphone calls color scheme isconsistent with thebuilder’s brand
  • 5. PPC Campaign Strategy2- Geo TargetingGreen Lotus Geographic Targeting tools allow clients to target specific locations,languages, and hours of the day for better campaign performance.
  • 6. PPC Campaign Strategy3 - Keyword OptimizationFollowing the completion of a keywords & competitive analysis, Green Lotus createdan efficient keyword list that is highly targeted, and relevant to the client.
  • 7. PPC Campaign Strategy4 - Campaign SetupGreen Lotus has used and tested all Google AdWords targeting tools to driveactionable analysis and optimize the campaign.
  • 8. PPC Campaign Strategy5 - Ad CopyGreen Lotus has created and tested multiple Ad Copies to increase CTR andconversion rate.
  • 9. PPC Campaign Strategy6 - Conversion TrackingGreen Lotus has Implement all tracking codes required to track emails & phone leads.
  • 10. PPC Campaign Analysis62%10%22%6%TrafficPaid Traffic Organic TrafficDirect Traffic Referral Traffic58%11%27%4%LeadsPaid Traffic Organic TrafficDirect Traffic Referral TrafficAdwords Spend $$,$$$Clicks over $18KAvg. Cost Per Click $0.96Total Email & Phone Leads 554Leads Conversion Rate 2.93%Cost Per Lead $32.66
  • 11. Key Takeaways Green Lotus has succeeded in creating a highly effective and targetedcampaign for St’ Regis Homes. Green Lotus has demonstrated the efficiency of the campaign with theuse of the latest email & phone leads tracking tools. Green Lotus has provided the client with tangible and actionable insightsthroughout the campaign. Green Lotus has delivered on client goals, getting quality and cost-effective leads. The campaign has generated more than 550 leads at alow cost of $32.66 per lead, with a high conversion rate of 2.93%.