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Running a PPC campaign and performing basic SEO is not enough anymore. Learn how to manage an effective Organic & Paid lead generation campaign, measure return on investment, connect online activities to offline sales, become aware of product seasonality and use this information to enhance your marketing campaign. It’s no secret that the travel industry is very competitive. Understanding your data, and knowing what to look for, will give you every opportunity to squeeze your marketing dollars by lowering your cost per lead while maintaining a healthy increase in leads and sales.Join this session and find out the tools you need to optimize your campaign, landing pages and track online/offline lead generation.
- How to Organized Campaign Structure
- What are High Preforming Landing Page Elements
- What are the Latest Technology in Leads Tracking
- Ongoing Management Strategy & Product Seasonality
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