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Local Optimization Optimization Tips for Real Estate Agents
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Local Optimization Optimization Tips for Real Estate Agents


Why Local Optimization & Marketing is Essential for Your Business …

Why Local Optimization & Marketing is Essential for Your Business
Local Optimization Optimization Tips for Real Estate Agents

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  • Notice “Optimized business website “ ranks 6th . That’s because local listing has different ranking algorithm


  • 1. Why Local Optimization isEssential for Your Business Bassem Ghali Search & Email Marketing Team Lead at Canadian Tire
  • 2. Google Knows Where You Are!
  • 3. Local Results are More Relevant to Searchers!2011 Google search results page heat map 2009-2010
  • 4. Why is Local Optimization Essential for Your Business?20% of Google searches are local40% of Google Mobile searches are localLocal optimization & marketing bringslocal clients to your business
  • 5. What are the Most Important Ranking Factors for Local Search Results? (7-pack)Verified listingBusiness titleListing relevant business categoriesCitations The mentions of your business name, address and phone number (NAP) on other websitesReviews & ratings The higher the rating, the betterOptimized business website Quality & fresh content, title tags, inbound links, etc.Social signals Business social accounts & website 2 way linking, shares, retweets, etc.Sentiment analysis Dynamically driven data from Yelp, UrbanSpoon, Tripadvisor, and more!
  • 6. Focus AreasLocal Optimization On-page Off-pageLocal MarketingLocal Social Optimization
  • 7. Local Optimization On-PageCreate a separate location pagefor each of the real estate listing pages Optimize listing location pages title tags. Example: real estate for sale in Markham, 24 Main St.Create a separate contact page for each of thebusiness and office locations Optimize contact pages title tag. Example : XYZ Real Estate Agency, Toronto, 647.000.0000Include links to other listings within the same city oneach listings pageInclude business contact info in the footer Business name, full street address, phone number, postal codeUse Micro-formats such as "hCard" to include localinformation on web pages (Advanced) Recommended tool: hCard creator
  • 8. Local Optimization Off-PageSubmit (or claim) business listingson search engine map services Such as Google Places, Bing Local Listing Center, Yahoo Local, Yelp, etc.Use a keyword in your business title No keyword stuffing, dont violate Google guidelinesChoose the categories most relevant to thebusinessUse long tail keywords in your description Specify your areas of expertise and the various types of financial services provided by your company Local Listing CenterCitations Ensure other websites linking to the business website have the proper address and the same phone number
  • 9. Local Optimization Off-PageGet listed on local directories andcommunity websitesGet reviews! Offer happy customers a coupon or discount if they post a review about your businessOptimize your inbound links Include business address, phone number, and have the business name or a key phrase as the anchor textAdd professional pictures & videos toyour local listing
  • 10. Local MarketingConnect the business Google Mapsaccount to the Google AdWordsTarget a specific geographic locationwith online marketing campaigns
  • 11. Local Social OptimizationMake it easier for visitors to shareand retweet your content Recommended tools: addthis & sharethisOptimize business social accounts Include website address, business full address, phone, etc.Include links to social accounts/pagesfrom the business websiteCreate business page
  • 12. Thank You Q&Awww.BassemGhali.comBassem.Ghali@gmail.comBassem GhaliBassem Ghali