Why Local Optimization isEssential for Your Business                    Bassem Ghali Search & Email Marketing Team Lead at...
Google Knows Where You Are!                              www.BassemGhali.com
Local Results are More Relevant to Searchers!2011 Google search results page heat map                                     ...
Why is Local Optimization Essential for Your Business?20% of Google searches are local40% of Google Mobile searches are lo...
What are the Most Important Ranking   Factors for Local Search Results? (7-pack)Verified listingBusiness titleListing rele...
Focus AreasLocal Optimization On-page Off-pageLocal MarketingLocal Social Optimization                            www.Bass...
Local Optimization  On-PageCreate a separate location pagefor each of the real estate listing pages  Optimize listing loca...
Local Optimization  Off-PageSubmit (or claim) business listingson search engine map services  Such as Google Places, Bing ...
Local Optimization  Off-PageGet listed on local directories andcommunity websitesGet reviews!  Offer happy customers a cou...
Local MarketingConnect the business Google Mapsaccount to the Google AdWordsTarget a specific geographic locationwith onli...
Local Social OptimizationMake it easier for visitors to shareand retweet your content   Recommended tools: addthis & share...
Thank You                         Q&Awww.BassemGhali.comBassem.Ghali@gmail.comBassem GhaliBassem Ghali
Upcoming SlideShare
Loading in …5
×

Local Optimization Optimization Tips for Real Estate Agents

1,023 views
951 views

Published on

Why Local Optimization & Marketing is Essential for Your Business
Local Optimization Optimization Tips for Real Estate Agents

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,023
On SlideShare
0
From Embeds
0
Number of Embeds
124
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Notice “Optimized business website “ ranks 6th . That’s because local listing has different ranking algorithm
  • Local Optimization Optimization Tips for Real Estate Agents

    1. 1. Why Local Optimization isEssential for Your Business Bassem Ghali Search & Email Marketing Team Lead at Canadian Tire www.BassemGhali.com
    2. 2. Google Knows Where You Are! www.BassemGhali.com
    3. 3. Local Results are More Relevant to Searchers!2011 Google search results page heat map 2009-2010
    4. 4. Why is Local Optimization Essential for Your Business?20% of Google searches are local40% of Google Mobile searches are localLocal optimization & marketing bringslocal clients to your business www.BassemGhali.com
    5. 5. What are the Most Important Ranking Factors for Local Search Results? (7-pack)Verified listingBusiness titleListing relevant business categoriesCitations The mentions of your business name, address and phone number (NAP) on other websitesReviews & ratings The higher the rating, the betterOptimized business website Quality & fresh content, title tags, inbound links, etc.Social signals Business social accounts & website 2 way linking, shares, retweets, etc.Sentiment analysis Dynamically driven data from Yelp, UrbanSpoon, Tripadvisor, n49.ca and more! www.BassemGhali.com
    6. 6. Focus AreasLocal Optimization On-page Off-pageLocal MarketingLocal Social Optimization www.BassemGhali.com
    7. 7. Local Optimization On-PageCreate a separate location pagefor each of the real estate listing pages Optimize listing location pages title tags. Example: real estate for sale in Markham, 24 Main St.Create a separate contact page for each of thebusiness and office locations Optimize contact pages title tag. Example : XYZ Real Estate Agency, Toronto, 647.000.0000Include links to other listings within the same city oneach listings pageInclude business contact info in the footer Business name, full street address, phone number, postal codeUse Micro-formats such as "hCard" to include localinformation on web pages (Advanced) Recommended tool: hCard creator www.BassemGhali.com
    8. 8. Local Optimization Off-PageSubmit (or claim) business listingson search engine map services Such as Google Places, Bing Local Listing Center, Yahoo Local, Yelp, etc.Use a keyword in your business title No keyword stuffing, dont violate Google guidelinesChoose the categories most relevant to thebusinessUse long tail keywords in your description Specify your areas of expertise and the various types of financial services provided by your company Local Listing CenterCitations Ensure other websites linking to the business website have the proper address and the same phone number www.BassemGhali.com
    9. 9. Local Optimization Off-PageGet listed on local directories andcommunity websitesGet reviews! Offer happy customers a coupon or discount if they post a review about your businessOptimize your inbound links Include business address, phone number, and have the business name or a key phrase as the anchor textAdd professional pictures & videos toyour local listing www.BassemGhali.com
    10. 10. Local MarketingConnect the business Google Mapsaccount to the Google AdWordsTarget a specific geographic locationwith online marketing campaigns www.BassemGhali.com
    11. 11. Local Social OptimizationMake it easier for visitors to shareand retweet your content Recommended tools: addthis & sharethisOptimize business social accounts Include website address, business full address, phone, etc.Include links to social accounts/pagesfrom the business websiteCreate business page www.BassemGhali.com
    12. 12. Thank You Q&Awww.BassemGhali.comBassem.Ghali@gmail.comBassem GhaliBassem Ghali

    ×