Advanced Facebook Marketing Strategies & Engagement Apps

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Promotions & Contests are key elements in a brand’s social media strategy. Take advantage of the fan engagement and viral nature of social media.

Get to know your fans, grow your audience and generate leads! Bring life to your business brand on Facebook, boost brand exposure, attract new fans and engage loyal ones!

Speaker:
Brian McNeil-Smith, Marketing Director at Easypromos

Published in: Marketing, Business, Technology
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  • Welcome to Easypromos an app that was started roughly 5 years ago and born from the development team of a creative agency serving the likes of Zara Fashions and similar big brands. The app started off rudimentary compared to its current capabilities and at all times was developed with the input of agencies and big brands to ensure it met their needs.
  • Marketing Campaigns can be broken down into these four power strategies.
  • This is a campaign where the client had no budget and still obtained just under 1000 entries.
  • You can see the power of recruiting and how these entrants influenced a lot of friends to enter the contest. It is all in how you incentivize people.
  • If you are a small business with low budget and low following you will benefit from extending your contest with a flexible end date. You deserve a successful payback. Big brands with large audiences and a budget likely only need a few days to a week to make a promotion successful.
  • This timeline post has a mobile responsive link so all your audience can access the promotion.
  • Send email reminders to people to remind them to recruit friends. You get their email lists and permissions from the csv export in ‘view entries’.
  • National promotions can benefit from Directory sites. They are Free to use and drive traffic to your promotion.
  • Entry form showing requirement to like the page.
  • Thank you page showing capability to serve a unique or promotional code and a call to action button to go to a shopping cart or any other page.
  • This automotive company uses our ‘Pick Your Favorite’ app to award local schools for the most votes for their school. This is a very inexpensive and successful way to get driving teens, teachers and parents to fan their page and appreciate them for the chance to win funds for their school. Good will boosting and gives them the ability to further market to these community members.
  • This is what an entry looks like in the admin panel.
  • Here is want voters see.
  • Here is all the info you collect from voters.
  • Moving Onto Quizzes.
  • Large media company uses this Quiz tool to drive leads and capture fresh email address among their 55+ target audience.
  • Attractive templates to display Q & A with creatives. Takes seconds to set up.
  • Last question – these answers have been scored. See what happens next!
  • Complete Entry form.
  • Opportunity to share.
  • One of Three Dynamic responses based on your answers. - Moderate Risk
  • Low Risk
  • High Risk – Each page response has a dynamic call to action – The power here is that this company went from doing this on a micro site and collecting email addresses to now collecting more email address, social fans, FB user ids and to everyone’s surprise – Sales. They don’t give things away, rather they drive sales. The run this all year long it is a perpetual lead gen pipeline.
  • These are the templates to set up your quiz. So easy to work with.
  • Moving Onto Coupons
  • John wants this deal. Can you blame him?
  • He shows his phone to the cashier. Cashier enters the code into a portal on his computer.
  • The code checks out! John is a happy guy!
  • Tina is in the comfort of her own home searching for shoes and comes across your promotion.
  • She completes the form and gets here codes. She can print it, email it or download it.
  • Tina shows up at the store with the code on her phone and the salesman enters the code into his validation portal upon check out.
  • Guess what, the code is valid and Tina gets the discount. Now the code can’t be used again.
  • Here is the portal. Cool eh!
  • Moving onto Customer Loyalty.
  • This company sells to chiropractic and retail communities.
  • They place this post card in each box shipped. It has a unique promo code on each.
  • Look at this engagement!
  • See the little xcel icon? Click that.
  • You get the all valuable user id’s. You can obtain these manually with hours and days and months of mundane work or use the app to get them automatically.
  • Create a custom audience to reach out to via FB. Use the UIDs you collect in the app and target people.
  • Use those audiences to now create similar audiences.
  • Softball Organization Experiments With Contest To See How It Affects Engagement And Build Up Of Social Presence
  • Before Slammin Media Managed This Page’s Posts
    & Before Edgerank Restrictions
    Engagement Was Low
  • Slammin Media Took Over At Same Time Edgerank Restriction Were Becoming An Issue
    Slammin Greatly Increased Engagement
  • First & Last Paid Post For This Contest -$45
  • Paid Post Engagement results
  • 100% Organic Post - Overcame Edgerank
  • Easypromos is Fully Mobile Responsive
  • Mobile Responsive Campaign Post On Facebook Timeline (Right Side)
  • Left Hand Side Tab Embed On Blog Website
  • Click On Tab To Open Contest Wall
  • This pricing is for unlimited use of our premium app. This means you can run unlimited promotions on up to 3 tabs per page at the same time. So run a contest this month and a different one next month on 1 tab. On another tab run a perpetual quiz lead gen campaign and on a 3rd tab run a perpetual Customer Loyalty campaign.

    This pricing is not available on our www.easypromosapp.com website. This is special pricing at a huge discount. This makes it a no brainer for you to be in this space.

    Here is a link to a promotion that provides you a 60% discount if you wish to try us for pay per use before you use the monthly subscription: https://premium.easypromosapp.com/p/22397
  • These tools are free and easy to use.
  • Advanced Facebook Marketing Strategies & Engagement Apps

    1. 1. 250,000 promotions 40,000 businesses use us Many Top Brands and Agencies
    2. 2. What Are Some Of The CONTESTS And PROMOTIONS You Can Run On Facebook?
    3. 3. What Are Some CHALLENGES PRESENTED By Facebook These Days?
    4. 4. CHALLENGES • Edgerank • Cost of Ads • Time • Cost of Tools • Learning Curve • Does Social Work?
    5. 5. OVERCOMING THE CHALLENGES • As A Business You Need To Perform Marketing • You Need To Have Some Kind Of Budget
    6. 6. FOUR POWER STRATEGIES • Any Business Can Work Into Their Budget • They Don’t Require A Large Amount Of Time • The Costs Are Very Affordable • The Learning Curve Is Minimal • The Strategies Work
    7. 7. POWER MARKETING APPS
    8. 8. CONTESTS Sweepstakes Photo Contest Instant Win Pick Your Favourite Recruiter Short Story Video Contest Voting Contest Betting Pools Direct Prize
    9. 9. ORIGINAL PLAN • GENERAL SWEEPSTAKES • 20 DAY DURATION • RANDOM DRAW • SINGLE PRIZE
    10. 10. ACTUAL PLAN • RECRUITING SWEEPSTAKES • FLEXIBLE DURATION • RANDOM DRAW • TWO WINNERS
    11. 11. FLEXIBLE DURATION • 1 MONTH TO CLOSE • IF < 1000 ENTRANTS • EXTEND DATE
    12. 12. STRATEGY • Keep Prize Value Low • No Ad Spend • Find Out What Works
    13. 13. • Keep Prize Value Low • No Ad Spend • Find Out What Works EMAIL REMINDERS
    14. 14. STRATEGY • Keep
    15. 15. I TRUST YOU WILL BENEFIT FROM THE EXPERIENCE OF THIS CONTEST
    16. 16. NOT EVERY CONTEST NEEDS TO BE A RECRUITING CONTEST, THE POINT BEING THERE ARE MANY WAYS TO MAKE YOUR PROMOTIONS TICK AND IF THAT HELPED YOU TO OPEN UP TO SOME OUT OF THE BOX THINKING THEN MISSION ACCOMPLISHED
    17. 17. POWER MARKETING APPS
    18. 18. QUIZZES AND SURVEYS
    19. 19. POWER MARKETING APPS
    20. 20. COUPONS WITH VALIDATION PORTAL
    21. 21. 1. Valid 2. Invalid 3. Already used
    22. 22. POWER MARKETING APPS
    23. 23. CUSTOMER LOYALTY / REWARD
    24. 24. CASE STUDY 1 Mediflow is a water pillow company dealing with two markets. Chiropractor Retail
    25. 25. Chiropractor • Mostly Traditional Advertising • Newsprint, Trade Shows and Snail Mail, Journals, Magazines • Email • Linkedin
    26. 26. Retail • While retail has been a path of online sales through Amazon, Bed Bath, Target, CVS, Walgreen and Overstock • Social media engagement • And one particular strategy I think you will find particularly delicious
    27. 27. The Strategy
    28. 28. The Strategy Here is what they do: The purchaser is incented to like their facebook page to receive a free pillow case. Perception I buy a $35 pillow and get a needed $10 pillow case free.
    29. 29. The Strategy They mass produce the pillow case so cost of materials and postage is cheap and well worth it.
    30. 30. The Strategy - Discovery The growth of their Facebook fan base is directly correlated to the growth of their online sales. They are selling more complimentary product and the strategy is working to sell more pillows.
    31. 31. The Strategy People are not un-liking the page 50% of inbound messages traffic comes from Facebook Facebook Insights identifies niche WWW
    32. 32. Side Effect Mediflow has a voice Post valuable tips Customer miracle stories Join in crying and laughter
    33. 33. This Social Proof Validates Mediflow’s claims Instils in people the product works Has people intrigued
    34. 34. Recipe For Success Facebook UIDs Edgerank Custom Audiences
    35. 35. CSV Export
    36. 36. UIDs
    37. 37. Custom Audiences
    38. 38. Create Similar Audience
    39. 39. For 1 year Mediflow was buying this service from a company in Germany who produced their codes, graphics and managed their crm and gave them analytics of the traffic to their tab. For this Germany charged a handsome monthly fee.
    40. 40. With Easypromos They save money on the items they found they could do themselves. And they did save a ton of money. They found: Better data capture, sharing, Complete ease of use and autonomy… They solved a big issue that was haunting them.
    41. 41. The previous The previous vendors solution was not mobile friendly. They received countless messaged from people saying they could not locate the promotion. This took up a lot of time for the employees but also frustration for their clients.
    42. 42. Within 10 minutes of talking with this client, Easypromos was able to identify and address the issue. We recommended a qr code directly on the card so mobile users would have this experience.
    43. 43. Mediflow was overjoyed. They had not anticipated there was a solution for this massive inconvenience. In the time it took them to get through their existing stock of cards to replace with new qr equipped cards we provided them an interim solution allowing them to send their frustrated mobile users a link that would allow them success with the click of a button. (customers appreciated fast response and workable solution)
    44. 44. Previously Mediflow was missing a large population of clients due to mobile incompatibility. With Easypromos they are now compounding their successes more and more everyday.
    45. 45. Now we are engaging with Mediflow on how to use the app in their trade shows with their chiropractors and how to further engage their clients who have heart warming stories of going from complete misery to relaxation and regaining their lives utilizing the power of dynamic quizzes, text based voting contests, recruiting their friends and instant wins.
    46. 46. Mediflow recommends these types of solutions to companies valuing social media, establishing a fan page and moving product. It is smart, easy, cost effective to get fans to engage.
    47. 47. Embed Promotions Anywhere
    48. 48. WWW.EASYPROMOSWEBINARS.COM/SPECIALPRICING Unlimited Use Of Premium App – Special Pricing Event At Huge Discount
    49. 49. WWW.EASYPROMOSWEBINARS.COM/SPECIALPRICING
    50. 50. www.pixlr.com www.delivr.com Awesome Tools To Help You Out
    51. 51. THANK YOU!

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