SEO Brand Management! What Does Your Brand Means to Consumers?
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SEO Brand Management! What Does Your Brand Means to Consumers?

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Why Bother With SEO Branding? ...

Why Bother With SEO Branding?

•People do not make buying decisions based on impersonal facts. They rely on their perspective
•SEO branding can help build recognition and trust for your company
•In the eyes of most of your prospects, high rankings mean high quality
•Not being in control of your SEO branding can become a costly mistake

Build Your Brand Without Buying Billboards! Only take care of the first 10 results

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  • 1. @GreenLotus_CA Search engine marketing strategist and speaker with more than 8 years of experience. Bassem has managed online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Toronto Star and Direct Energy. Bassem Ghali Founder & Head of Client Strategy at Green Lotus GreenLotus.ca
  • 2. What Does Your Brand Means to Consumers?
  • 3. Your Name is Your Brand
  • 4. Your Company / Product Name is Your Brand
  • 5. Why Bother With SEO Branding? • People do not make buying decisions based on impersonal facts. They rely on their perspective • SEO branding can help build recognition and trust for your company • In the eyes of most of your prospects, high rankings mean high quality • Not being in control of your SEO branding can become a costly mistake
  • 6. Build Your Brand Without Buying Billboards! Only take care of the first 10 results
  • 7. How to Rank Higher on Search Engines! High Ranks = Popularity x Relevancy - Inbound Links - Text Links - Domain Age - Referring Domains - Crawled Pages - Press Releases - Keyword Density - Keyword Frequency - Keyword Prominence - Keyword Proximity - Title Tags - Image Tags Back in the day x Social Signals - Likes - Google + - Shares - Tweets / Mentions - Views - Fan Base Now! Google SearchBots are relying more and more on humans to endorse relevant and useful content!
  • 8. Traditional SEO is not going to disappear any time soon. But, as social factors become increasingly integrated with search, it is now time to add social media as a permanent tool to your online marketing arsenal!
  • 9. How Does Google Know you have an Appropriate Local Business & Favor you? Best Practices 1. Ensure you have accurate & updated business info (Name, Phone, Address, Bio) on Google Places, Facebook, Yelp, etc. 2. Encourage your happy customers to post reviews of your business. 3. Engage Facebook users to ‘Check In’ 4. Encourage customers to ‘share’ pictures taken at your business. Google uses the Web Citations of your physical address to verify location on Google Places, and for local organic ranking, ‘check ins’ have become a key part of their algorithm.
  • 10. You can easily out rank your competitors!
  • 11. How Does Google Know you Have an Interactive Business with Humans not Machines Responding to Customers? Best Practices • Make sure your content is sharable • Create a free guide and helpful tips to share with your social audience • Stay connected to your fans and do not let them forget you Google uses a different Personalized – Social Ranking Algorithm for everyone, and this is based on the information you have already agreed to share! … eg - Location, Search History, Personal Shares, Social Circles Facebook has a similar Algorithm called “Edgerank” which controls which Facebook posts appear in fan news feeds.
  • 12. Why Should you Jump on the Google+ Wagon! Organic Though the Google+ social network is still a lightweight compared to sites like Twitter & Facebook. Google+ is emerging as a champion heavyweight in search results. Paid The Google +1 has turned into an Internet-wide Facebook like button. Add +1 Buttons To Anything & Everything Do not turn down this easy endorsement! Place the +1 Button on your site, wherever you can.
  • 13. Should I Create a Video for my Business? Of Course, Yes .. But why?  YouTube is the second largest online search engine  Canadians watch more YouTube videos than any other nation  Chances of videos watched online are 1:2 on YouTube  Prime time is anytime! Best Practices:  Who is your targeted audience and what do they care about?  Pure sales and “about me” videos usually fail  Helpful tips, funny and interesting videos usually succeed  Do not exceed 1:30 mins for your first video!
  • 14. Organic Take advantage of Google’s Universal Search Results and make your video rank on top of your competitors Paid:  Reach the right viewer at the right price  Pay only when users choose to watch your ad Facebook: • Embed your YouTube video • Run a Targeted Ad Campaign • Interact with comments and welcome new fans Video Marketing Strategy
  • 15. 51% of consumers said they are more likely to buy a product after “liking” the brand on Facebook 55% of consumers follow companies on social networks to receive general information 56% of consumers are likely to recommend a brand to a friend after becoming a fan 61% of consumers interact with companies on their social networks to receive discounts Social Media Statistics
  • 16.  Submit your website to Google Places, and any other relevant social or local directory websites  Place your business name, address and phone number on every page of your website  Connect your Google + with your Adwords account  Display your social media “follow us” buttons on every page of your website  Make it easy for visitors to share your content on their favorite social media websites, use “AddThis” or “ShareThis”  Publish awesome content on your blog (and lots of it!)  Create an interesting & optimized video about your services Best Practices
  • 17. Basic Online Marketing Rule: Start Where Others Ended!
  • 18. YWCA Donate & Learn Workshop Tue. May28 at 6pm (Bay & Dundas)