Celebrating 121 Years of Performance and Culture           Expected Attendance: 6,000          General Public     Coaches ...
When & Where•September 8 & 9, 2012•Cobb Galleria Centre•Atlanta, GA
connecting grassroots basketball coaches with relevant                   suppliers of products and services.
Target AudienceProfessional:                                         Associate: National Basketball Association          ...
CelebrityModerator/HostVince CelliniServes as a full time host forNBA TVs GameTime and acollection of online programsacros...
Activation OpportunitiesPanel Discussion:                           Skills Challenge: NBA Legends &Basketball, Culture, an...
(cont.)Hoop Culture-The MagazineThe idea behind thisproject is to draw a linkbetween the 500,000million people that arefan...
Hoop Culture-The Magazine100 Cities in 100 Days Promotional Tour (cont.)
Hoop Culture-The MagazineMobile Exhibit (cont.)Basketball enthusiasts willexperience a unique VideoProjection Mappingceleb...
The first release of a databasemanagement product calledAlley-OOP is out of Betatesting and ready fordistribution.Hoop Cul...
Media Marketing Blitz (cont.)
Contact:Montye EdwardsEvent OrganizerPO Box 680541Atlanta, GA 30068----------------------404-729-4233me@thebasketballexp.net
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Expo Campaign

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Expo Campaign

  1. 1. Celebrating 121 Years of Performance and Culture Expected Attendance: 6,000 General Public Coaches Administrators 17% 50% 33%
  2. 2. When & Where•September 8 & 9, 2012•Cobb Galleria Centre•Atlanta, GA
  3. 3. connecting grassroots basketball coaches with relevant suppliers of products and services.
  4. 4. Target AudienceProfessional: Associate: National Basketball Association  Athletes In Action National Basketball Association Development League  US and Foreign Embassies Womens National Basketball Association  FIBACollegiate:  Basketball Travelers National Association of Intercollegiate Athletics  College Commissioners Association National Collegiate Athletic Association  iHoops National Junior College Athletic AssociationScholastic:  International Sports Exchange National Federation of State High School  National Amateur Basketball Association Associations  National Association of Basketball Coaches National Independent Christian Schools Association  National Basketball Players Association National Association of Private Schools  National Junior College Basketball CoachYouth: Association Amateur Athletic Union  National Junior College Womens Coach National Recreation & Park Association Association Youth Basketball of America  National Wheelchair Basketball Association Boys & Girls Club of America  USA Deaf Sports Federation YMCA Upward Sports  United States Armed Forces  Womens Basketball Coaches Association.
  5. 5. CelebrityModerator/HostVince CelliniServes as a full time host forNBA TVs GameTime and acollection of online programsacross Turner Sports digitalproperties. A longtime cablesports veteran, Cellini was aformer anchor on CNN SportsTonight and received a CableACE Award for his work in1996.“Basketball is not just anAmerican fad but is aworldwide phenomenon. “
  6. 6. Activation OpportunitiesPanel Discussion: Skills Challenge: NBA Legends &Basketball, Culture, and Embassy AmbassadorsDiplomacy
  7. 7. (cont.)Hoop Culture-The MagazineThe idea behind thisproject is to draw a linkbetween the 500,000million people that arefans of basketball into theHoop Culture globalnetwork.TBE will produce acomprehensive webzinethat will connect the globalculture of basketball tocelebrate the sport. Bydoing so, we hope to act asa catalyst to thedevelopment of grassrootsprograms around theworld.
  8. 8. Hoop Culture-The Magazine100 Cities in 100 Days Promotional Tour (cont.)
  9. 9. Hoop Culture-The MagazineMobile Exhibit (cont.)Basketball enthusiasts willexperience a unique VideoProjection Mappingcelebration of 121 years ofperformance and culture. Thisexhibit is intended to be a“living” instrument in thatperiodic revisions will be madeto ensure information is timelyand accurately reflects theever-growing basketballculture from around the world.
  10. 10. The first release of a databasemanagement product calledAlley-OOP is out of Betatesting and ready fordistribution.Hoop Culture-The MagazinePromo Product (cont.)
  11. 11. Media Marketing Blitz (cont.)
  12. 12. Contact:Montye EdwardsEvent OrganizerPO Box 680541Atlanta, GA 30068----------------------404-729-4233me@thebasketballexp.net
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