Bill Corbett                       WELCOME!         LinkedIn for your brand & businessCraig Yaris         Facebook & timel...
Bill Corbett, Jr.    516-775-0435 x1wjcorbett@corbettpr.com       @wjcorbett   corbettprblog.com     corbettpr.com   www.c...
LinkedIn Strategies               for Your Brand and BusinessImageProfile Optimization - 100%Your Connections (database)Im...
Profile Optimization - 100%Why? Its your brand page Competitive advantage vs. disadvantage Search relevance (internal a...
Your LinkedIn Database                  “Bring the real world into the cyber world and visa versa”Download it and use itOn...
Changes to Social Media that Impact         Business Strategy                 Craig Yaris Twitter.com/CraigEYaris Twitter....
Social Marketing is all about… Engagement   Getting your audience to interact with your branding    and marketing messag...
Best Practices for Timeline Publish More Visual Content   Posts including a photo or video generates 2x more    engageme...
Make Them LIKE You! Incorporate Social Plug-ins on your Blog and  Website   Code is provided by Facebook Let e-mail sub...
Pedram Tabibi is a “social media attorney” and associatein the Meltzer Lippe corporate department. He writes aweekly colum...
 Who owns a social media account and its content:  employer or employee? Consideration of privacy and intellectual prope...
Basil C. Puglisi, M.P.A.                                            Digital Brand Marketing Education & Interactives      ...
Search & Social Optimization of ContentSearch Optimization for Content•Title of the Post•URL•First 50 Words keyword densit...
Search & Social Optimization of Content         Shortcuts get you cut off, from traffic!              Don’t get caught in ...
THANK YOU!Craig Yaris - Pedram Tabibi –Basil C. Puglisi – Bill Corbett dbmei.com   facebook.com/dbmei   twitter.com/dbmei ...
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Trade nassau presentation social media seminar

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Trade nassau presentation social media seminar

  1. 1. Bill Corbett WELCOME! LinkedIn for your brand & businessCraig Yaris Facebook & timelines for business successPedram Tabibi Social Media - Legal & Privacy IssuesBasil C. Puglisi Search & Social Optimization of Content dbmei.com facebook.com/dbmei twitter.com/dbmei youtube.com/dbmei
  2. 2. Bill Corbett, Jr. 516-775-0435 x1wjcorbett@corbettpr.com @wjcorbett corbettprblog.com corbettpr.com www.corbettpr.com
  3. 3. LinkedIn Strategies for Your Brand and BusinessImageProfile Optimization - 100%Your Connections (database)Image Matters Credibility & trust 7 x more likely to be read Real world recognition
  4. 4. Profile Optimization - 100%Why? Its your brand page Competitive advantage vs. disadvantage Search relevance (internal and external) Geographic relevance Industry relevance More content = more ways to engage
  5. 5. Your LinkedIn Database “Bring the real world into the cyber world and visa versa”Download it and use itOne of your most valuable assetsFrequently updatedIn mail is effective /less spam
  6. 6. Changes to Social Media that Impact Business Strategy Craig Yaris Twitter.com/CraigEYaris Twitter.com/EsquireTech Linkedin.com/in/CraigEYaris Facebook.com/EsquireTechSolutions www.EsqTechSolutions.com www.gplus.to/craigyaris
  7. 7. Social Marketing is all about… Engagement  Getting your audience to interact with your branding and marketing messages Connecting  Being the conduit between your audience and valuable content and resources Relevance  Making sure your content adds value to your audience Participation  Getting your hands dirty. The audience controls the message Transparency  Let your customers in to show your humanity. Your only human!
  8. 8. Best Practices for Timeline Publish More Visual Content  Posts including a photo or video generates 2x more engagement than other types Feature Custom Tabs in Views & Apps Toolbar  Can use pictures to offer a call to action Highlight specific posts  Will take up the entire width of the timeline Pin New Featured Promotions  Posts will be visible at the top of the page
  9. 9. Make Them LIKE You! Incorporate Social Plug-ins on your Blog and Website  Code is provided by Facebook Let e-mail subscribers know about your Page, and Ask for the Like! Use Facebook Ads Publish “Remarkable” content!  Give them a reason to Like you  Let people know they will get something if they Like you! Ask friends to Like you
  10. 10. Pedram Tabibi is a “social media attorney” and associatein the Meltzer Lippe corporate department. He writes aweekly column for the Long Island Business News“Young Island Blog,” where he address the legalimplications of social media in the businessenvironment. Pedram Tabibi 516-747-0300 x124 www.mlg.com
  11. 11.  Who owns a social media account and its content: employer or employee? Consideration of privacy and intellectual property law in social media. Legal implications of using social media in the hiring process.
  12. 12. Basil C. Puglisi, M.P.A. Digital Brand Marketing Education & Interactives & Puglisi Consulting Group, Inc. basilpuglisi.com facebook.com/basilpuglisi twitter.com/basilpuglisi linkedin.com/in/basilpuglisi pinterest.com/basilpuglisi digg.com/basilpuglisi Search & Social Optimization of Content stumbleupon.com/stumbler/basilpuglisi quora.com/Basil-C-Puglisi bebo.com/basilpuglisi delicious.com/basilpuglisi google.com/profiles/basilpuglisi reddit.com/user/BasilPuglisi digitalbrandmarketing/basilpuglisi about.me/basilpuglisi basilpuglisi.tumblr.com/northfork.patch.com/users/basil-c-puglisi
  13. 13. Search & Social Optimization of ContentSearch Optimization for Content•Title of the Post•URL•First 50 Words keyword density•Alt Tags on Images•Featured Image•Video ContentSocial Optimization for Content:•Share Buttons•RSS Feed(s)•Descriptions•Featured Image•Empire Avenue
  14. 14. Search & Social Optimization of Content Shortcuts get you cut off, from traffic! Don’t get caught in Trends!1980 – Telemarketing1990 – Direct Mailers2000-2005 Keywords for Search (Google, Yahoo)2005-2008 Email Marketing, PPC, Banner Ads2009 – Social Sharing (Facebook, Twitter)2010 – Social Bookmarking (Digg, Reddit, StumbleUpon)2011 – Video (YouTube, Vimeo, Conferencing)2012 – Pictures (Pinterest) Create Genuine Content that utilizes everything, 70% effective across 100% of sources is more effective then 100% effective across 50% of the sources. It’s also safer!
  15. 15. THANK YOU!Craig Yaris - Pedram Tabibi –Basil C. Puglisi – Bill Corbett dbmei.com facebook.com/dbmei twitter.com/dbmei youtube.com/dbmei
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