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This presentation is a talking guide to introduce SEO to the Small Business Owner or any party that can benefit from a basic knowledge of what SEO is, how it works and what value it provides.

This presentation is a talking guide to introduce SEO to the Small Business Owner or any party that can benefit from a basic knowledge of what SEO is, how it works and what value it provides.



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    Seo101 Seo101 Presentation Transcript

    • SEO101:Search Engine Optimization
      Presented by:
      Basil C. Puglisi, M.P.A.
    • What is SEO?
      Search Engine Optimization is the process by which you increase visibility so that it ranks higher in the organic search results.
      This can apply to:
      Websites, Images, Videos and Local/Geographic results.
    • What is an Organic Search?
      Organic Search is the natural results on the left side of the page that produce quality results based on the sites credibility and relevance.
      The Goal:
      The natural business model of a search engine is to help you find what you are looking for.
    • SEO Basics
      How is it designed, Presented and/or Crawled?
      What is this really about? Original or Copied?
      Who points, links or references this?
    • Structure
      What type of code is used and how?
      What is the flow of content, Pages, Titles, Keyword Density?
      What are you telling the crawlers to read or not read? i.e. robot.txt
    • Content
      What is the site about?
      What are the pages about?
      What is the location and reach of this service?
      Where does this content come from?
      Original vs Copied
    • References
      Links: Do Follow & No Follow
      Profile Links
      Post Based Links
      In Content Links
      Article Links
      Referring Site links
      Social Media
    • Value of Links: Do Follow & No Follow
      Do Follow
      This is a link that tells the crawlers to read and give credit to the site receiving the link.
      No Follow
      While the crawler does not give credit for the link and increase the SERP, these can still produce web traffic and visibility.
    • Value of Links: Relevancy
      The relevancy refers to the topic, subject matter or type content that is referring the link.
      Low Value: A Gambling site points a link to a non-profit for education
      High Value: A plumber blog, directory or site pointing to a plumbers website.
    • A Business Practice
      SEO is a guiding principal for the conversion of you business.
      The goal of search engines is to put a genuine interested party/person or consumer in touch with the provider or business they need to meet a need. SEO is a guideline to make sure your visitors are valuable!
    • Analytics:Visitors or Customers
      Someone who arrives at your website
      Someone who purchases a product good or service from you
    • Analytics:Impressions, CTR or Conversion
      The number of times your ad is visible on a page, site, service, etc.
      CTR: Click Through Rate
      The number of times someone clicks your ad
      The ability to take a campaign from Impressions, to CTR that results in a “buy”, this is the true success in any campaign
    • Organic Visitors
      Organic Visitors
      These are visitors generated from the natural search engine results.
      SEO Conversion
      The organic visitors have a higher level of interest in your brand, product or service and therefore result in a higher conversion rate.
    • SEO is a Marketing Tool
      Marketing Tool
      A service, campaign or product that is used to increase visibility or brand awareness.
      The Opportunity:
      This is one service that creates opportunity,
    • Examples of Marketing Tools
      Social Media
      Banner Ads
      Pay Per Click Advertising
      Pay Per Call, Pay Per eMail (really PPC)
    • basilpuglisi.info
      Basil C. Puglisi, M.P.A.
      (631) 220-2754