Content Creation & Protection Practices<br />Presented by:<br />Basil C. Puglisi, M.P.A.<br />basilpuglisi.info<br />Patch...
basilpuglisi.info<br />Best Practices for Your Content<br />Always be original<br />Why are you doing this?<br />Get permi...
basilpuglisi.info<br />Fair Use<br /><ul><li>The purpose and character of the use, including whether such use is of commer...
The nature of the copyrighted work
The amount and substantiality of the portion used in relation to the copyrighted work as a whole
The effect of the use upon the potential market for, or value of, the copyrighted work </li></ul>title 17, U. S. Code<br /...
basilpuglisi.info<br />Sources for Content<br /><ul><li>Ezine @rticles
Digg
Reddit
Stumbleupon
Upcoming SlideShare
Loading in...5
×

Content Creation and Protection Practices

7,535

Published on

Content Protection Presentation for Social Media Week 2011

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
7,535
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Content Creation and Protection Practices

  1. 1. Content Creation & Protection Practices<br />Presented by:<br />Basil C. Puglisi, M.P.A.<br />basilpuglisi.info<br />Patch.com<br />
  2. 2. basilpuglisi.info<br />Best Practices for Your Content<br />Always be original<br />Why are you doing this?<br />Get permission to use the content<br />In Writing for specific media or all media?<br />Recognize the Source<br />Take credit and give credit<br />
  3. 3. basilpuglisi.info<br />Fair Use<br /><ul><li>The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes
  4. 4. The nature of the copyrighted work
  5. 5. The amount and substantiality of the portion used in relation to the copyrighted work as a whole
  6. 6. The effect of the use upon the potential market for, or value of, the copyrighted work </li></ul>title 17, U. S. Code<br />THIS IS NOT MENT AS LEGAL ADVICE<br />
  7. 7. basilpuglisi.info<br />Sources for Content<br /><ul><li>Ezine @rticles
  8. 8. Digg
  9. 9. Reddit
  10. 10. Stumbleupon
  11. 11. OldDogg
  12. 12. Patch
  13. 13. Other Professionals
  14. 14. Professional Photographers
  15. 15. Local Chambers
  16. 16. News Anchors (Facebook)</li></li></ul><li>basilpuglisi.info<br />Prove the content is your content!<br /><ul><li>Declare it! Make a Statement!</li></ul>An example for me would be ©2011 Basil Puglisi<br /><ul><li>Register with the US Copyright office.
  17. 17. Paid Services - Click & Copyright
  18. 18. Free Services - Myfreecopyright</li></li></ul><li>basilpuglisi.info<br />Detection & Monitoring<br /><ul><li>Copyscape
  19. 19. Premium (Includes Offline),
  20. 20. CopySentry (e-mails weekly or daily)
  21. 21. CopyGator
  22. 22. Duplicate content is gauged as 'collisions' with three levels that explain their possible issues.
  23. 23. FairShare
  24. 24. Throw your RSS Feed URL containing your blog or eBook text into this tool and watch it go to work. </li></li></ul><li>basilpuglisi.info<br />Digital Millennium Copyright Act<br />Ask to have it removed<br />Demand using a C&D (Cease & Desist)<br />Contact Search Engines, IP and Domain Registry<br />Legal Action<br />
  25. 25. basilpuglisi.info<br />Brand not Spam<br />Consistency in message and goal,<br />Unique in execution and delivery!<br />What Need are you meeting? <br />Who does this content serve?<br />
  26. 26. basilpuglisi.info<br />Questions?<br />/basilpuglisi<br />Basil C. Puglisi, M.P.A.<br />@BasilPuglisi<br />(631) 220-2754<br />BasilPuglisi@aol.com<br />/consultingcoach<br />/in/basilpuglisi<br />/stumbler/basilpuglisi<br />/user/basilpuglisi/<br />/basilpuglisi<br />/basilpuglisi<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×