www.WATTAgNet.com JULY 2010

Giordano Poultry Plast S.P.A. - 12023 CARAGLIO - CUNEO - ITALY
         Tel. +39/0171/61.97.15 - Fax +39/0171/81.75.81
www.WATTAgNet.com JULY 2010                                                  1
Volume 49 Number 7

         www.WATTAgNet.com                                                                        WATT AgNet.com
    Editor’s Comment                                                                                Mark Clements

Mix to the Max
with Methionine from Evonik

                       Guaranteed nutritional value
    Around the World

     SNIPPETS                                           Scientists discover antibiotic-resistant g...

                                                       Keep up to date with industry news at
workers along with the fo...
   Around the World

  Dioxin contamination hits organic
  egg farms in Germany, Netherlands

  Nineteen organic egg far...

   Go online                                     Live production challenges
     Exclusive survey
                                                 Antibiotic-free production
         “Food safety...
making” ranked lowest overall            Controlling gut microflora                           Of the firms already prod...

                                                                                       For more on
 Egg production systems and carbon footprint                                                     HOTRACO HELPS
 Imke de...
                                                                                                                 Mark C...
 The role of net energy
 A review carried out by researchers     advantage for an NE system
 at the French National Ins...
                                                                                        André Meeusen and Djamila Hagem...
                               MORE PHOSPHORUS
                                            WE HAVE TH...
     Eubiotic approach
                                                                                Performances of ...
of organic acids with lactic acid. In            SCFA enriched in lauric acid                     Another possible mode...
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  1. 1. www.WATTAgNet.com JULY 2010 Live Production Survey: Biosecurity and food safety top issues Plus: Unique sustainable layer house opens in the Netherlands ce ur Australia’s poultry farmers to re so benefit from net energy system re ul tu ric 12 tips for broiler cold store ag al im management an ng adi Digital version at www.poultryinternational-digital.com e el Th
  2. 2. Giordano Poultry Plast S.P.A. - 12023 CARAGLIO - CUNEO - ITALY Tel. +39/0171/61.97.15 - Fax +39/0171/81.75.81 poultry.plast@mtrade.com www.poultryplast.com
  3. 3. www.WATTAgNet.com JULY 2010 1 Volume 49 Number 7 Features 10 Biosecurity, food safety top concerns for live production Exclusive WATT survey reveals an industry focused on biosecurity and food safety with a signi cant number of rms ready to grow. 14 Unique sustainable layer house opens in the Netherlands Rondeel allows expression of natural behaviour, uses little energy, and produces premium eggs. 16 Challenges and the global egg industry — IEC Paris 2010 e latest International Egg Commission conference looked at how the industry can help to tackle increasingly pressing issues. 18 Australia’s poultry farmers to benefit from net energy feed system Australia’s Poultry CRC is developing a net energy system to boost the competitiveness and reduce the carbon footprint of the country’s producers. 20 A eubiotic approach to necrotic enteritis in broilers Creating a healthy intestinal ora may be a route to controlling one of the most threatening emerging diseases in the poultry industry. Cover picture: Agripicture UK 24 Poultry producer survey Departments reveals positive outlook Producers feel positively about the next ve years but issues of concern remain. 2 Website News 30 Products 26 12 tips for broiler 4 Editor’s Comment 35 Marketplace cold store management e value of cold rooms to today’s industry 6 Around the World 36 Advertisers’ Index is indisputable but they must be properly managed. JULY 2010 | www.WATTAgNet.com
  4. 4. 2 www.WATTAgNet.com WATT AgNet.com More information and exclusive Web-only articles from Corporate Headquarters Poultry International are just a mouse-click away 303 N. Main St. Ste. 500, Rockford, Illinois 61101-1018 USA WATT Agribusiness Dashboard Tel: +1 815 966 5400; Fax: +1 815 968 0941 Publisher, International: Greg Watt, gwatt@wattnet.net Reduce research costs Tel: +1 815 966 5517; Fax: +1 815 968 0941 The WATT Agribusiness Dashboard Publisher, N. America: Steve Akins, sakins@wattnet.net Tel: +1 919 387 7961; Fax: +1 815 968 0941 is a subscription-based website VP/Director of Content: Bruce Plantz, bplantz@wattnet.net with market data and news Editorial Of ce about the global poultry, animal Editor: Mark Clements, mclements@wattnet.net feed and swine industries. Tel: +44 7866 475 388 www.WATTAgNet.com/13957.html Managing Editor: Kathleen McLaughlin, kmclaughlin@wattnet.net Tel: +1 815 966 5423 Content Director - Agri business: Gary ornton, gthornton@wattnet.net Consulting Editor: Peter Best, pbest@wattnet.net WATTAgNet Exclusives Copy Desk Team Managing Content Editor: Ken Jennison Video: Turn sustainability Community Manager/SEO Editor: Kathleen McLaughlin Senior Content Editors: Tara Leitner, Sue Roberts communications to your advantage Associate Editors: Kayla Kling, Andrea Saladino Here’s advice on setting up Art/Production Team and managing a sustainability Senior Art Director: Elizabeth Crosby communications programme from Production Manager: Jim Riedl, jriedl@wattnet.net Leigh Ann Johnston, Tyson Foods’ Tel: +1 815 966 5426 Advertising Production Coordinator: Connie Miller environmental, health and safety, training and sustainability manager. Sales Team Europe, Asia, Africa www.WATTAgNet.com/15958.html Frans Willem van Beemen, beemenfw@xs4all.nl Tel: +31 344 653 442; Fax:+31 344 653 261 Video: Energy saving in broiler Michael van den Dries, driesmvd@xs4all.nl Tel: +31 79 323 0782; Fax: +31 79 323 0783 production Latin America, Classi ed Sales and Digital Products Jack Knight of Rural Energy details Tineke van Spanje, spanje@xs4all.nl the Renewable Heating Incentive Tel: +31 495 526 155; Fax: +31 495 525 126 and growth of the biomass market. Southeast Asia Dingding Li, dingdingli@vip.163.com; Tel: +86 21 54136853 www.WATTAgNet.com/15923.html Israel Philip Staal, philip@sisanit.com Video: Formulation trends in Tel: +972 4 6270381; Fax: +972 4 6270382 further processed poultry USA/Canada Sue Snyder - Southern USA, ssnyder@wattnet.net Lower sodium and clean labels Tel: +1 815 966 5523; Fax: +1 815 968 0941 are among the challenges facing Pam Ballard - Midwest, Western USA & Canada, poultry further processors. pballard@wattnet.net; Tel: +1 815 966 5576; Fax: +1 815 968 0941 USA Classi ed Sales www.WATTAgNet.com/15878.html Ginny Stadel, gstadel@wattnet.net Tel: +1 815 966 5591, Fax: +1 815 968 0941 For article reprints and reprint quotes contact: FosteReprints +1.866.879.9144 www.fosterprinting.com Community Subscriptions: www.WATTAgNet.com or contact customer service at AnimalAgNet.com AnimalAgNet: Are consumers +1.800.869.6882 or +1.763.746.2792. Business and occupation information must accompany each subscription order. Single copy price US$14.00 unless otherwise naturally suspicious? marked. Change of address: Give both old and new address when reporting www.animalagnet.com/profiles/blogs/are-consumers-naturally change of address to POUI@KMPSGROUP.COM or fax to +1.866.658.6156 © Copyright 2010 WATT Publishing Co. All rights reserved. WATT Poultry TV POULTRY INTERNATIONAL (ISSN 0032-5767) is published monthly by WATT, 303 N Main St Ste 500 Rockford, IL, 61101 USA. All rights reserved. www.youtube.com/user/WattPoultryTV Reproduction in whole or in part without written permission from the publisher is strictly prohibited. Poultry International and its logos are registered trademarks Daily Tweets of WATT Publishing Co. www.twitter.com/wattpoultry POSTMASTER: Please send change of address to KMPS, 15301 Highway 55, Suite #3A, Plymouth, MN 55447 Periodicals postage Never miss an update paid at Rockford, IL, USA and additional mailing o ces. Canada www.companies.to/animalagnet.com Post International Publication Mail Product 1686224. www.WATTAgNet.com | JULY 2010
  5. 5. 4 Editor’s Comment Mark Clements EU and Mercosur to restart free trade talks A market with a combined this path. The last time, talks failed population of 700 million, you’d want partly as a result of the EU’s position Formal discussions to be a part of that wouldn’t you? on agriculture, and agriculture could Only if you felt that you would be again prove to be a stumbling block. will begin in July. able to compete within that market. Various EU countries have come The prospect is now on the out against resuming talks, arguing horizon, however, as the EU and that an agreement would put banned in the EU. They have poor Mercosur — the regional bloc producers at risk. Europe’s agricultural antibiotic controls. Their labour comprising Argentina, Brazil, unions are also worried. conditions are unacceptable by EU Paraguay and Uruguay — have Cogeca president Paolo Bruni has standards." announced the resumption of talks said that a bilateral agreement would There are always winners and to create a free trade area with cause a sharp rise in poultry imports, losers in any agreement but there the potential for exports in both while Copa president Padraig Walsh are estimates that, should a deal be directions of the equivalent of Euro has been even more critical. concluded, poultry imports into 5,000 million ($6,174 million). He said: “The move will endanger Europe could jump by as much as 25%. According to Spanish President Jose the EU’s high quality and safety Zapatero has commented that, in Luis Rodriguez Zapatero, if a bilateral standards. EU producers have to the current economic crisis the best Association Agreement is concluded, comply with stringent requirements, answer is to open up. it would be the most important of its which makes it much more costly to Formal discussions will start in kind to be signed by the EU. produce, while Mercosur countries July, but conclusion is expected to be Not everyone is happy. do not have to. a long and drawn out process and as This is not the first time that the “They use growth promoters in economies improve that end point two groupings have set out along their meat even though they are may become ever-more distant. ◻ EDITOR’S FOCUS The European Food Safety Authority The European Food Safety Authority (EFSA) for scientific advice. EFSA also undertakes is an independent provider of scientific advice scientific work on its own initiative. and communication on risks associated In addition to its 400 members of staff, with the food chain. The remit of this EFSA can also call on 1,200 external scientific European Union body covers food and experts. Its Advisory Forum network comprises feed safety, nutrition, animal health and the 27 Member States, as well as the European welfare, plant protection and plant health. Commission and three countries as observers. Based in Parma, Italy, EFSA was Since its establishment, EFSA has adopted established in January 2002 following a series of food some 1,000 scientific opinions. It works by consulting crises in the late 1990s, and acts as a source of independent with its stakeholders and seeking input from interested scientific advice on existing and emerging risks. parties on its work and activities. It also works closely Its main role is to assess and communicate on all risks with national food safety authorities across the EU, associated with the food chain. Since EFSA’s advice supports and cooperates with other EU bodies and international the policies and decisions of risk managers, a large part organisations active in food and feed safety. of its work is undertaken in response to specific requests To find out more about EFSA, go to: www.efsa.europa.eu www.WATTAgNet.com | JULY 2010
  6. 6. Mix to the Max with Methionine from Evonik Guaranteed nutritional value Formulation cost savings Quick and accurate dosing Homogeneity and high quality of mixture Feed output increase Easy cleaning and maintenance www.evonik.com/feed-additives feed-additives@evonik.com
  7. 7. 6 Around the World SNIPPETS Scientists discover antibiotic-resistant genes Cargill to build chicken Scientists at the U.S. Agricultural Research an important step for scientists looking for facility in Russia: Cargill Inc. Service said they have detected over 700 new ways to control the organisms. plans to build a chicken processing genes that give microbes the ability to Using DNA microarray technology, facility at its Efremov, Russia location. resist antibiotics and other antimicrobial ARS and collaborators at the Sidney Construction will start in fall 2010 with the compounds. Kimmel Cancer Center said they have facility operational by the end of 2011. Concerned some of these organisms found what makes bacteria, including have acquired genetic resistance to the salmonella, E. coli and campylobacter, New poultry grandparent antibiotics used to kill them, researchers resistant. Findings were published in the facilities started in Poland: said finding genes that offer resistance is journal Microbial Drug Resistance. Work has started on the construction of state-of-the-art grandparent (GP) facilities, including rearing and laying farms, International paper box Like most North European countries, Poland at Poznan, western Poland, following marks anniversary mainly places standard-type breeders, however the signing of an agreement between International Paper is marking the 10-year some 4-5% of the market uses dwarf-type BroMargo, a private Polish integrator, and anniversary of its recyclable, wax-free breeders, predominantly for cages but also for Aviagen EPI. poultry box. floor systems, says Hubbard, which celebrates The company developed the line in the its 20th anniversary in the country this year. JBT inks deals with late 1990s to help meet the sustainability German processors: needs of its poultry customers. Since then, Assurance scheme Chicago-based JBT Corp. announced the firm has produced more than 1 billion launched for UK duck that its FoodTech division has secured wax-free poultry boxes. producers $5.4 million in contracts to supply A new UK Duck Assurance Scheme (DAS) freezing goods for two German-based Poland witnesses was developed for producers who are keen food processing plants. strong growth in broiler to demonstrate their high standards of breeder placements production, and co-developer SAI Global has Moy Park to acquire Broiler breeder placements in Poland grew from been designated as the inspection body. O’Kane: Moy Park will buy O’Kane 5 million in 2003 to nearly 7 million last year, an The scheme covers: breeding; hatching; poultry, a deal expected to take several increase of almost 40%, reports Hubbard. The rearing; catching; transport; slaughter; free months to complete. The merger country has become one of the most important range and table eggs. Areas that will be would create one of the largest chicken European markets, and the company notes assessed under the scheme include animal producers in the UK. that last year its sales volume grew by 33% in welfare and environmental protection, health comparison with the year before. and safety training and development of farm Something’s in the air • A strong program of air inlet valves and chimneys in polyurethane • All necessary and required accessories • A professional, technical advice about ventilation It’s fresh air. It’s TPI. P.O. Box 2064 5260 CB Vught, Holland Phone: +31 (0)73-656 91 94 Fax: +31 (0)73-656 69 33 info@tpi-polytechniek.com www.tpi-polytechniek.com The best possible climate in your poultry house! www.WATTAgNet.com | JULY 2010 adv kip 178x60.indd 1 10-03-2006 13:01:00
  8. 8. 7 Keep up to date with industry news at workers along with the food safety issues for the consumer. www.WATTAgNet.com. APPOINTMENTS The scheme is owned and administered Norel Animal Nutrition opened an by the British Poultry Council and is managed Rearers will need to be compliant by the India liaison office and appointed by an independently chaired technical second week of August 2012. Sachin M. Ingewar sales and technical advisory committee. manager for India, Bangladesh, Sri Netherlands detects Lanka and Nepal. Sachin will manage UK’s organic poultry avian flu the company’s commercial and sector needs help with The Dutch Ministry of Agriculture detected technical activities in the region, 2012 rule change avian influenza on a poultry farm in Deurne. handle relations with customers and Organic certifiers in the UK are being urged to Although the H7 strain is described as mild distributors and manage the new office. take the lead in preparing the sector for 2012 and not deemed dangerous to humans, the regulations requiring pullets to be fully organic. infected chickens were expected to be culled Aviagen has appointed Jonny The call has come from Hi Peak Peak as a safety precaution. Harrison to the new role of global Organic Feeds, whose feed advisor Mike A three-kilometer zone around the technical transfer manager. The Burrows says: “Organic poultry producers infected farm is also being watched, where company has also divided its Central need guidance on the issue of pullet supply there are 20 other poultry farms. These farms Eastern European area appointing for 2012 as a matter of urgency. Under the will be screened, and other places that may Danny Rotherham area technical new measures, pullets will have to have have had contact with the infected farm manager for Russia and Neil access to outdoor ranging, and many recently will also be investigated. Bird and Clark to the same position for the established organic pullet-rearing units will animal transport to and from the area is also remaining 20-country region. not have the facility to accommodate this.” restricted. Defend. Protect. Control. GLUTEX Sanitizers from Dow Microbial Control Avian Influenza, Newcastle Disease Virus, and Infectious Bursal Disease Virus can wipe out bird populations and ruin a farm. GLUTEX™ Sanitizers from Dow Microbial Control offer proven efficacy against these and a wide array of viruses. For comprehensive microbial control, make GLUTEX a part of your disease control and prevention program. Ask us how to use GLUTEX on your farm or visit www.dowglutex.com. ®™ Trademark of the Dow Chemical Company (“Dow”) or an affiliated company of Dow USE BIOCIDES SAFELY. ALWAYS READ THE LABEL AND PRODUCT INFORMATION BEFORE USE. JULY 2010 | www.WATTAgNet.com
  9. 9. 8 Around the World Dioxin contamination hits organic egg farms in Germany, Netherlands Nineteen organic egg farms number of companies. Dioxin in Germany and eight in the contamination of eggs hit Netherlands have had the sale the German headlines back of their eggs embargoed due in 2005, with calls for greater to dioxin contamination. Sales controls on free-range from the farms have been production, which may result suspended for at least a week. in eggs with higher dioxin The contamination is levels than those from caged thought to be the result of birds. Neither details of the contaminated corn from level of dioxin contamination the Ukraine used in feed. on the farms, or how the The grain is reported to feed may have become have been processed in contaminated are known. organic poultry feed by a Investigations are ongoing. Yuhe International reports mixed results Yuhe International Inc., a Chinese supplier of day-old chickens raised for meat production, or broilers, announced that net revenue rose while gross profit declined during the first quarter this year. Net revenue increased 7.7% to $11.8 million compared to $10.9 million for the same period last year. Results were driven mainly by a 10.8% rise in sales of day-old broilers, offset by a 2.7% decrease in the selling price of this product. Gross profit, meanwhile, went down 4% to $3.9 million from $4.1 million due to price increases for corn. Operating income dipped 7.9% to $3 million compared to $3.2 million, and net income increased 0.4% to $2.93 million compared to $2.91 million a year ago. EVENTS August August 23: S M T W T F S European Poultry 1 2 3 4 5 6 7 Conference 2010, 8 9 10 11 12 13 14 Tours, France, www. 15 16 17 18 19 20 21 epc2010.org 22 23 24 25 26 27 28 29 30 31 September September 6: S M T W T F S VIV China 2010, 1 2 3 4 Beijing, www.viv.net 5 6 7 8 9 10 11 12 13 14 15 16 17 18 September 6: XXII International 19 20 21 22 23 24 25 Poultry Symposium, 26 27 28 29 30 Olsztyn, Poland Get more industry events at www.WATTAgNet.com www.WATTAgNet.com | JULY 2010
  10. 10. 10 Gary Thornton Exclusive survey: Biosecurity, food safety top issues for live production This exclusive WATT Live Production Survey reveals a WATT PoultryUSA polled industry people responsible for live production focus on biosecurity and food safety with a significant management about their top challenges, production techniques number of poultry firms ready to grow production. and business outlook in 2010. Their responses reveal an industry that is focused on biosecurity and food safety with a significant number of firms Business outlook, 2010 Poor profitability ahead ready to increase production in 2010. Sales/profit outlook for Following are a few key findings: the second half of 2010 6% Slowly improving ✷ The business outlook is sales/profits generally favourable, with 30% Significant 46% of respondents saying sales and 18% improvement profits are good now and 46% ahead expecting to see slowly improving sales and profits in the next 12 months. 30% ✷ Plans for production volume are mixed, with an equal percentage Sales/profits (44%) expecting to increase are good now production volume and keep it the same in 2010. Over 90% of the live production managers polled have a favorable business outlook, and ✷ The highest priority for investment 18% expect business conditions to improve significantly in the second half of 2010. in live production facilities in 2010 is in ventilation equipment. ✷ Biosecurity and food safety are the Production volume plans, 2010 top challenges faced by managers. Outlook for prodcution ✷ The most commonly used Stay the same salmonella reduction measure volume in 2010 12% as in 2009 is rodent control, with 70% of respondents indicating usage. Decrease from 2009 44% ✷ Just over 57% of respondents said their companies are now engaged in producing antibiotic-free poultry. 44% Survey participants Survey responses came from Increase from 2009 a cross-section of live production managers at broiler and turkey companies, including live-operations vice presidents, live production Mixed picture for production growth: An equal number of respondents (44%) said their managers, broiler and turkey managers, companies will expand production or keep it the same as in 2009. breeder production managers, www.WATTAgNet.com | JULY 2010
  11. 11. 11 Go online Live production challenges Ranked by importance; lower score = higher importae for more Biosecurity/disease 2.021 Complete Complete Food safety 2.796 Nutrition and Flock performance 2.918 Animal welfare 3.449 Feeding Survey Environment/sustainability 3.551 results are Grower relations/recruitment 3.979 available at Discontinuation of antibiotics in feed Capital for production facilities 4.043 4.224 www.WATTAgNet. Mycotoxins in feed 4.271 com/14669.html Research to support decision making 4.723 Over 80% of respondents ranked “biosecurity/disease” as among their three top challenges, with 52% saying it was their single-highest priority. hatchery managers and corporate veterinarians. Responses came from 79 managers across the globe, with the Salmonella reduction measures majority from North America. Percentage of respondents using the measure Business outlook for 2010 Rodent control 70 The business outlook is generally Litter management 58 optimistic among poultry live Salmonella-free breeders 48 production managers. Forty-six Treatment of drinking water at feed withdrawal 40 percent of respondents believe there Disinfect hatching eggs 35 will be slowly improving sales and Antibiotics in breeders 23 profits in the next months; 30% say Breeder live vaccination 20 that sales and profits are good now; Competitive exclusion in breeders 20 and 18% expect business conditions to Salmonella vaccination of broilers/turkeys 18 improve significantly in the second half Competitive exclusion in broilers/turkeys 15 of 2010. Only 6% of respondents said Measures in live haul 13 they expect to see negative or poor Other measures 5 profitability over the next 12 months. The most commonly used salmonella reduction measure is rodent control, with 70% of Some production expansion respondents indicating usage. Survey responses indicate a mixed picture for changes in production volume in 2010. An equal number of respondents (44%) said their Gut microflora technologies companies will expand production Percentage of respondents using the technology in 2010 or keep it the same as in 2009. Twelve percent said production Chlorinated drinking water 70 volume will decrease in 2010. Acidified drinking water 58 Enzymes in feed 58 Major challenges Growth-promoting antibiotics 48 “Biosecurity/disease” and “food safety Coccidiosis vaccines 38 of finished products and regulations” Yeast cell wall products 33 were rated as the two most important Competitive exclusion cultures 30 live production concerns. Direct-fed microbials 28 Over 80% of respondents ranked Salmonella vaccines 25 “biosecurity/disease” as being among Ozonated drinking water 3 their top three concerns, with 52% saying it was their single-highest priority. Just over 57% indicated their companies are now producing antibiotic-free poultry. JULY 2010 | www.WATTAgNet.com
  12. 12. 12 Exclusive survey Antibiotic-free production “Food safety” was ranked Now being tested 3% Produced now somewhat lower with over 70% of 11% at a low level respondents ranking it as among their Unlikely to be top three concerns. produced 31% Live production managers 11% are also focused on the basics. Tested, but it’s “Management of programs to achieve not promising live performance in flocks” was the 17% Produced third-highest ranked concern among now at respondents. 26% significant Might consider levels “Animal welfare” was ranked fourth it in the future in overall importance by respondents. Mycotoxin challenge Thirty-eight percent of respondents said coccidiosis vaccines are administered to their flocks. With a late harvest of grains in the US and much wet weather, the problem of “mycotoxins in feed” for expansion/replacement of importance among the majority of was highly ranked as a concern by a production facilities.” While the respondents. Responses indicated significant number of respondents, business outlook is improving this is a significant concern for but an almost equal number ranked and a significant number of some respondents but not a serious it as a concern of lesser importance. firms are expanding or replacing concern for others. Also ranking near the bottom of production facilities, availability The “availability, cost and quality the list of challenges was “capital of capital seems to be of lesser of research to support decision
  13. 13. 13 making” ranked lowest overall Controlling gut microflora Of the firms already producing among the 10 challenges on the Live production managers were antibiotic-free poultry, 31% indicated list. While a significant number asked about technologies used to that it “will remain at low levels for ranked research among their top control gut microflora in their flocks now” and 26% said it “will likely be five challenges, this challenge also (see “Gut microflora technologies”). significant in the future.” received the greatest number of The leading control practice in use Around 23% of respondents said rankings in the bottom half. is chlorinated water (70%), followed that antibiotic-free production either by acidified drinking water (58%), had been tested and rejected or Salmonella reduction enzymes in feed (58%), growth- would not be considered. With food safety ranked as a major promoting antibiotics (48%) and challenge, respondents were asked coccidiosis vaccines (38%). Upgrading and expansion about the salmonella reduction The managers were asked about measures being used in their Antibiotic-free production their priorities for investment in live production facilities and flocks (see Live production managers were production facilities. The highest “Salmonella reduction measures”). asked, “How does your company priority is for investment in ventilation The most commonly used view antibiotic-free poultry equipment. Other key priorities salmonella reduction measure production?” The responses show included investment in structural is rodent control, with 70% of that antibiotic-free production is elements (walls, roofs, insulation, respondents indicating usage. Litter prevalent and will remain so. etc.), electronic controls and housing management (58%) and requirements Just over 57% said they produce management systems and heating for salmonella-free breeders (48%) antibiotic-free poultry. Another 17% and brooding equipment. ◻ are also widely used. Treatment of said they “might consider antibiotic- drinking water at feed withdrawal is free production in the future, and the fourth most prevalent practice, 3% said it is “currently under test and ❯ Data compilation and statistical according to the survey. looks promising.” analysis by Joyce Neth and Julia Caruso. Naturally ahead up to 5:1 payback! Biotronic ® products are powerful combinations of acids on a Sequential Release Medium (SRM), or in a liquid form. Biotronic ® gives a balanced acidification of feed, water and the digestive tract, thus improves feed conversion and reduces mortality. For more information, please visit: info@biomin.net www.biotronic.biomin.net JULY 2010 | www.WATTAgNet.com
  14. 14. 14 Mark Clements Unique sustainable layer house opens in the Netherlands The outcome of research started in 2006, Rondeel allows expression of natural behaviour, uses little energy, and produces premium eggs. An innovative laying house that meets the needs of layers was officially opened in the Netherlands in April. Known as the Rondeel, the The Rondeel house, top, has been designed to cater to the needs of the hen, the producer, unit incorporates the findings of and the consumer. research carried out by Wageningen University into a sustainable future Birds are encouraged to wander away from their perches, above, for example through the for the layer industry, and was sprinkling of grain on the ground. officially opened by a representative of the Dutch Ministry of Agriculture and the president of Albert Heijn, the Among questions asked by the supply, but Rondeel operates as an biggest supermarket group in the researchers was “What does a hen independent company with its own Netherlands. want?,” and among the answers was general manager Ruud Zanders. Wageningen’s research project, that a hen needs an environment In plan, Rondeel resembles called Houden van Hennen, looked that provides it with the space and a cartwheel, with five modules at how to ensure a sustainable future facilities to meet its behavioural radiating from a central point and for the layer industry, and examined needs. covering 270 degrees of the total areas of conflict between corporate The new development was built area. The remaining 90 degrees social responsibility, the needs of by its namesake Rondeel, part of allows access to the central core for laying hens, and an optimum working the Venco group, which includes deliveries and the transfer of farm- environment for the poultry farmer. Vencomatic, Prinzen and Agro packed eggs. www.WATTAgNet.com | JULY 2010
  15. 15. 15 For more on developments in egg production, read: Will conventional cages be consigned to history? www.WATTAgNet.com/4173.html Eggs can be sorted and packed on-site, meaning that unnecessary In the perchery system, the hens can find feed, water, laying nests and perches to pass the transport is eliminated. Sustainable night. egg packing has been developed in conjunction with fibre company Enkev. Egg boxes are made from natural Measuring 245 feet in diameter, Broader benefits coconut fibre and natural rubber. The the unit contains both day and Integration into the landscape was boxes are fully biodegradable and night quarters. The night quarters a key concern for the municipality of contain seven eggs. have been designed to cater to the Barneveld where the unit is located. hens’ primary needs, such as eating, The Rondeel is described as rising Added value sleeping, resting and laying. They from the landscape like a hill and The Wageningen research noted have been equipped with the latest green embankments are to be built that, when choosing which products technology, including laying nests, around it with additional planting. to buy, consumers are prompted by the perchery system, and feeding While the Rondeel may have emotions and values, not simply by trays. resulted in a favourable environment price. By responding to these values, The day quarters have been for its hens, the house has also been eggs from systems such as Rondeel designed to facilitate behaviours designed to bring additional benefits. can command higher prices. such as scratching and bathing. The Manure at the site is rapidly dried Later this year, eggs from Rondeel day quarters are equipped with an and subsequently redried, and its will carry the Beter Leven mark, insulated sidewall that can be fully ammonia content is likely to be some which will be awarded by the rolled up to create a uniform climate 50% lower than in alternative systems. Dutch animal welfare organisation in both the day and night quarters, The manure at the Rondeel has a dry Dierenbescherming. Since June, allowing many more hens to scratch matter percentage of approximately some 500 cases of eggs each week around and enjoy a dust bath than in 85%, meaning that it can be processed are being supplied to the Dutch traditional systems. and does not have to be treated as supermarket chain Albert Hein and The Rondeel currently houses waste. This has a significant impact on are being sold under the AH Puur & some 30,000 hens, and each hen transport costs, as there is less water Eerlijk (Pure and Honest) label at Euro benefits from a total of 1.6 square to transport. The fact that the manure 1.89 ($2.33) for a box of seven. feet of space. is redried in air reduces particulate Consumers wanting to see how the Around the house, hens also have matter by 50%. The Rondeel is naturally Rondeel hens are kept are encouraged access to what has been described ventilated, there is no forced airflow. to visit the complex, where a visitors’ as a “wooded fringe.” This has been However, this is not the only tunnel has been set up. extensively planted, including with advantage of a system that is The Barneveld municipality fruit trees, and can be sealed off if naturally ventilated in its entirety. has already granted permission necessary, for example should there Rondeel uses less energy than for a second Rondeel house, and be the threat of a disease outbreak. alternative systems. The possibility further installations are thought to To encourage hens to venture out of installing solar panels is also under be planned. Initial conversations from their housing, grain is scattered consideration and the entire complex have taken place with producers in outdoors. could become energy neutral. Germany and the UK. ◻ JULY 2010 | www.WATTAgNet.com
  16. 16. 16 Mark Clements Challenges and the egg industry – IEC Paris 2010 The latest International To read about the previous Egg Commission IEC conference, go to: conference looked at IEC conference offers strategies how the industry can for the future www.WATTAgNet.com/13121.html help to tackle issues that will be increasingly pressing over the next Dr Bernard Vallat, director general of the OIE, explained that, by 2030, global demand for animal protein will have increased by 50%. decade. World food challenge Egg industry leaders from around Delegates learnt that figures the globe met in Paris in April for produced by the Food and the International Egg Commission Agriculture Organisation, show that (IEC) conference. Over 320 people the global population will increase attended the three day conference, by 2.5 billion people to 9.1 billion discussing the latest issues and by 2050. The Food and Agriculture the nutritional value of eggs, their legislation affecting the industry. Organisation already estimates affordability and their low carbon The theme of the conference, that 1 billion people worldwide footprint. the IEC’s first of 2010, was The Next are underfed and undernourished; Decade, and one of the resounding therefore the dilemma facing food Carbon footprint messages, which many of the producers is: How can the world The carbon footprint of the egg speakers referred to, was the rising produce sufficient food to feed an industry was another key topic at the global population, and the role additional 2.5 billion people, as well event. Dr Imke de Boer, an associate that the egg industry can play in as the billion people who are already professor at Wageningen University helping to meet the world food not getting enough to eat? in the Netherlands, shared the challenge. Tom Hebert, a government affairs findings of a recent study into the specialist who works closely with the egg industry’s carbon footprint. US Department of Agriculture, told Dr de Boer showed that of the delegates that the solution to the four main egg production systems; world food challenge was eggs. He cage, barn, free-range and organic, © Snow_wons/Dreamstime.com urged the industry to make its voice the cage system has the lowest heard at a ministerial level, showing carbon footprint. When calculating carbon footprint, Dr de Boer’s study factored in the entire life-cycle of egg Dr Imke de Boer detailed studies conducted by Wageningen production, taking into consideration University showing that of the various egg producing systems, the feed process, the rearing of caged birds had the lowest carbon footprint. pullets, transportation requirements, www.WATTAgNet.com | JULY 2010
  17. 17. 17 Egg production systems and carbon footprint HOTRACO HELPS Imke de Boer, assistant professor, Caged systems, produced the Animal Systems Group, Wageningen least CO2, followed by organic, barn University, looked at carbon footprints. and free range. However within A carbon footprint quantifies each system various production the emission of greenhouse gases factors made varying contributions, (GHGs) along the entire life-cycle with feed production, being the of a product. The main GHGs largest overall contributor. related to animal production are When looking at relative contribution carbon dioxide (CO2), methane of GHGs, more CO2 than N2O and CH4 (CH4), and nitrous oxide (N2O). combined was produced by caged Looking at egg farms in the systems, while in organic production, Netherlands last year, the study the combined production of N2O examined at CO2 equivalent per kg of and CH4 outstripped that of CO2. egg in various production systems. The Despite the various benefits and study included the entire life-cycle of drawback of each production method, production, including the feed process, all have lower carbon footprints than pullet rearing and transportation. either beef or pork production. Computerization improves as well as the actual egg farm Health (OIE), told delegates that by profitability in production methods. Egg production 2030, due to the rise in the global has a lower carbon footprint than population, and the increasing wealth cage houses beef and pork production and, within of those in developing countries, the egg industry, barn and free-range there will be a 50% increase in the systems have the highest carbon global demand for animal protein footprint, and cage production the products, such as eggs. lowest. The next IEC conference will be held in September in Prague. ◻ Nutritious and high quality protein During the conference, delegates ION V ERS also learned more about the NEW exceptional health benefits of eggs from Dr Don McNamara. He explained that eggs are highly nutritious, and an excellent source of high quality protein, containing the essential vitamins and minerals required for a healthy diet. Dr McNamara discussed recent research studies which show that Manual Hotraco Agri BV eating eggs helps people to lose weight, by making them feel fuller for poultry Stationsstraat 142 longer, and that eggs can also reduce the risk of breast cancer, age related scales 5963 AC Hegelsom eye disease and muscle loss. As well as being a highly nutritious food, packed with health benefits, eggs are one of the most Bat1 VEIT Electronics P.O. Box 6086, 5960 AB Horst The Netherlands tel.: +420 545 235 252, fax: +420 545 235 256 affordable sources of protein. email: veit@veit.cz Tel. +31 (0)77 3275020 Dr Bernard Vallat, director general Fax +31 (0)77 3275021 of the World Organisation for Animal www.veit.cz JULY 2010 | www.WATTAgNet.com www.hotraco.com
  18. 18. 18 Mark Clements Australia’s poultry farmers to benefit from net energy feed Professor Mingan Choct says that any system increase in feed efficiency means less use of resources per kilo of poultry product, Australia’s Poultry CRC is developing a net energy which translates into less water use and lower output of greenhouse gases. system to boost the competitiveness and reduce the carbon footprint of the country’s producers. A net energy system that could lead in many parts of the world, there complex ecosystem of the gut. to a smaller environmental footprint is no dedicated feed grain sector. The net energy system overcomes and commercial advantage for Purely from the nutrition point of this problem to a large extent, as Australia’s chicken meat producers view, within an acceptable range it gives dietary energy values that is the focus of a nationwide of feed intakes, feed efficiency is ultimately remain available to the collaboration funded by the maximised when the ratios between animal for maintenance, growth and Armidale-based Poultry Cooperative energy and nutrients, such as amino reproduction. A net energy system Research Centre (Poultry CRC). acids, are appropriate. When dietary for pigs has already been used quite The net energy system essentially energy values are not additive, successfully.” advocates a new way of approaching i.e. affected by the presence of The net energy system has the poultry diets and feed formulation, antinutrients, these ratios vary potential to overcome this problem, allowing nutritionists to account accordingly. The current default but its implementation has been for losses of chemical energy in the system for determining dietary hampered by the highly tedious solid, liquid and gaseous excreta, or energy values is the AME bioassay. and very expensive way net energy as heat. A net energy database will is determined using calorimetry. help nutritionists formulate diets for Overcoming problems Today, as food security has become animals, overcoming the inherent “In practical feed formulation for one of the most important issues reliance on digestible energy, or poultry, AME values obtained for in the world, it is also clear that apparent metabolisable energy individual ingredients are assumed food must be produced efficiently, (AME) value. to be additive, but in reality they are with as small an environmental In Australia, feed conversion ratio not, explained Poultry CRC CEO and footprint as possible, argues Professor (FCR) is, perhaps, the most important nutritionist Professor Mingan Choct. Choct. Furthermore, ethical issues driver for the poultry industry. This is “This is because antinutrients surrounding food production are because the industry there competes from one ingredient will affect the attracting more attention and, with the food industry for grains as, available energy of another in the consequently, closer attention www.WATTAgNet.com | JULY 2010
  19. 19. 19 The role of net energy A review carried out by researchers advantage for an NE system at the French National Institute for over an ME system in predicting Agricultural Research (INRA) and broiler performance, and further presented at the Australian Poultry investigations should be carried out Science Symposium earlier this year to evaluate the potential interest indicated that net energy (NE) was of an NE system, the researchers a better indicator than digestible argued. Probably most attention energy (DE) or metabolisable should be focused on the impact of energy (ME) of the “true” energy fat level with possible consequences value of poultry and pig feed. on the relative energy value of fat- Information available for pigs rich ingredients and subsequent indicates an obvious interest in results in least-cost formulations. formulating on an NE basis and NE Even though NE is the final systems should be implemented objective of energy evaluation of for achieving a reliable prediction feeds, most attention should be of animal performance. paid to the accurate estimation of In the case of poultry, the DE or ME values, which are the most conclusions are less clear and important factors of variation of the convincing with no marked energy value of poultry or pig feeds. The University of New England, NSW, is among partners looking to increase the competitive position and reduce the environmental impact of Australia's is required for the integrity and poultry industry. traceability of the product in regards 'No one can predict to production systems and animal welfare. how it will go, but if well-controlled, the challenge ahead Net energy systems for feed is tremendous as it will be nearly formulation have been talked about we do not try it, we impossible to measure the net over the last five decades or more, energy value of all feed ingredients but there is now a tremendous will never know.' in different classes of chickens,” said momentum to revisit the net Professor Choct. energy system in order to achieve “However, through the Poultry commercial advantage for the basic work in order to establish a CRC, an Australia-wide collaborative poultry industry in feed formulation. meaningful net energy system that effort is underway to set up a state- A mere 10 grams of feed saved per has sufficient accuracy and takes into of-the-art net energy testing facility. kilo of live growth in chickens means account all the possible variables in This, together with collaboration over AUS$4 million to the Australian determining the net energy value of from experts around the world, chicken meat industry. If similar feed. will see a multipronged approach, savings were achieved globally, it Values differ widely between feed including modelling and actual net could be as much as AUS$400 million ingredients for poultry, such as maize energy measurements to establish a per annum. and barley, even though nutritionists net energy database during the next The economic, social and are formulating the diet to identical three years. environmental benefits of a net AME values. More importantly, there “No one can predict how it will go, energy system are manifold, is a significant difference in the but if we do not try it, we will never including improved FCR due to a nutritive value between varieties of know,” Professor Choct added. more predictable ratio between the same ingredient, such as wheat, “Poultry’s contribution to food dietary energy and key nutrients, the which is difficult to consider when security is indispensable, and any CRC believes. formulating poultry diets without a increase in feed efficiency means However, there have been studies rapid feed test system. reduced use of resources per kilo of questioning whether a net energy poultry product, which translates into system will yield any positive results Stronger position less use of water and lower output for the industry as well as numerous “Despite environmental conditions of greenhouse gases,” said Professor challenges requiring meticulous for chicken meat production being Choct. ◻ JULY 2010 | www.WATTAgNet.com
  20. 20. 20 André Meeusen and Djamila Hagemans A eubiotic approach to necrotic enteritis in broilers Creating a healthy To nd out more: intestinal flora may be a route to controlling one For a more in-depth version of this text, go to: www.WATTAgNet.com/15614.html of the most threatening Necrotic enteritis: Emerging problems emerging diseases in in broilers www.WATTAgNet.com/15234.html the poultry industry. Since January 2006, the use of Necrotic enteritis damage to the intestinal mucosa antibiotic growth promoters (AGPs) Use of AGPs in feed minimised caused by C perfringens leads to in feed for food producing animals disease outbreaks. Since the ban, decreased digestion and absorption, has been banned in the EU. This enteric diseases, such as necrotic reduced weight gain and an has compromised not only animal enteritis due to Clostridium increased feed conversion ratio. performance, but it has also made perfringens, have increased. Sub clinical necrotic enteritis is also ensuring food safety more difficult. C perfringens is a normal member reported in countries where AGPs are Salmonellas have been recognised of the microbial community in the still in use. From our own experience as important pathogens and Salmonella gastro-intestinal tract of animals and (broiler trial, Australia, 2009), we enteritidis (primarily in birds) and humans, particularly in the hind-gut. noticed that virginiamycin at 40 ppm Salmonella typhimurium (primarily in It is suggested that colonisation by in the starter period gave a numerical pigs) have accounted for the majority of C perfringens is an early event in the advantage. However, there was no cases of human salmonellosis. life of birds, starting at the hatchery. (further) effect on animal performance Furthermore, the ban on AGPs has Conditions that promote excessive using virginiamycin at 20 ppm after also led to various digestive disorders growth of C perfringens in the upper the second week of production when and the occurrence of intestinal intestine are the typical digestive C perfringens usually starts colonising bacterial dysbiosis, an unbalanced disorders caused by stress, excessive the small intestines (see Table). bacterial flora in the intestinal tract. use of antibiotics, and a sub-acute This may be further exacerbated by status of coccidiosis. Use of organic acids heavily contaminated feeds, stress, In particular, Eimeria species that The use of organic acids and salts medicines, poorly digestible feed colonise the small intestine are known is a long standing concept. Their ingredients and unbalanced diets, and to predispose to necrotic enteritis. The antimicrobial action is mostly due to may result in functional disturbances, use of high protein diets or diets high the pH changes of the environment such as constipation or diarrhoea, in non-starch polysaccharides derived in which the micro-organism occurs. vitamin deficiencies (vit.B12, vit.K) or from small grains, also strongly All micro-organisms need chronic inflammatory diseases. influence incidence in broilers. optimum conditions for their growth, The concept of a eubiotic approach The disease occurs mostly in including an optimum pH level. is to overcome these digestive disorders broiler chicks starting at the age Bacteria are known to prefer a pH by ensuring a healthy gastro-intestinal of two weeks, and the acute form near to neutral values (pH 6.5-7.5), microflora, rather then killing the entire leads to increased mortality in yeast prefer lower pH values and intestinal microflora with antibiotics. broiler flocks. In the sub clinical form, moulds have the widest range of www.WATTAgNet.com | JULY 2010
  21. 21. THE POWER TO RELEASE MORE PHOSPHORUS WE HAVE THE TOOL The better you can release phosphorus from feed, the lower your feed cost will be. RONOZYME® NP - The better phytase: • better phytase efficacy • better heat stability = better cost efficacy for higher profits DSM Nutritional Products Ltd P.O. Box 2676, CH-4002 Basel, Switzerland www.dsmnutritionalproducts.com
  22. 22. 22 Eubiotic approach Performances of broiler chicks with and without AGP acceptable pH. Various experiments (Virginiamycin 40 ppm in starter and 20 ppm in grower/finisher). have revealed the efficacy of organic acids, to successfully replace AGPs ADWG (g/d) FCR g/g without a significant performance Starter Grower/finisher Starter Grower/finisher reduction. Formic-, propionic-, Without AGP 25.10 85.70 1.230 1.866 lactic-, acetic-, fumaric- and citric With AGP 26.10 84.80 1.187 1.905 acids emerge as prospective growth ADWG: Average Daily Weight Gain (g/d). FCR: Feed Conversion Ratio (g/g). promoters, but more consistent and cost-effective performance can be It can be suggested that during the period when C perfringens becomes invasive, low- obtained through acid combinations. dose virginiamycin is no longer effective. The use of organic acids to acidify swine diets is a common practice. However, the use of organic acids Streptococci, Bifido). The organic acid and citric acids are strong chelators and their salts in the poultry industry anions, when dissociated, are charged and interfere with these metals from is still at an early stage. and not lipid permeable. However, the cell membrane and increase the Organic acids can demonstrate some have a destructive effect permeability of the LPS-layer of these eubiotic effects in various ways. on the outer membrane of gram- gram-negative bacteria, allowing a Dissociated organic acids release negative bacteria. This membrane is better diffusion of the other organic protons that result in a lowering of the an effective barrier against various acids or even provoking leakages. pH. Most pathogenic micro-organism antimicrobials. It is recommended to use those (salmonella, E coli) stop growing at Molecules that can disrupt the permeabilisers along with organic acids a pH lower than 4.5, except for lactic integrity of this membrane are termed as this will increase their effectiveness. acid producing bacteria (Lactobacilli, permeabilisers. Typically, sorbic-, lactic- Typically, this is the combined use Increase your benefits by protecting your livestock VIROCID® The most powerful disinfectant! • most effective disinfectant • worldwide proven efficacy (EN and AOAC) • recommended in case of emergency disease control www.virocid.com Bioprotexion Box VIROCID ® is part of the Bioprotexion Box by CID LINES, a program to ensure food safety on your farm and to increase your benefits. www.WATTAgNet.com | JULY 2010
  23. 23. 23 of organic acids with lactic acid. In SCFA enriched in lauric acid Another possible mode of action addition to its antimicrobial property The antibacterial activity of Short may be a physical or functional due to the lowering of the pH, lactic Chain Fatty Acids (SCFAs) in an acidic alteration of the gastrointestinal acid also functions as a permeabiliser environment against gram-negative colonisation site of pathogens in of the gram-negative bacterial outer pathogens has been long known. The chicks. But MCFAs may also alter membrane and may potentiate the most prominent natural fats rich in the outer membranes of bacteria. effects of other organic acids. Medium Chain Fatty Acids (MCFAs) are They may prevent colonisation, or Undissociated organic acids coconut oil and palm kernel oil with have a direct inhibitory effect on have a lipophilic character and less than 10% C8 (caprylic acid) and C10 the expression of virulence factors have the ability to pass through the (capric acid), but high proportions of needed for colonisation. MCFAs have cell membrane of gram-negative C12 (lauric acid) and C14 (myristic acid). been shown to reduce salmonella bacteria and enter the microbial The pKa’s of MCFAs are close to 5 and invasion in intestinal epithelial cells. cell. There they will dissociate and are therefore more suitable to be active One would expect an added lower the pH of the plasma. The cell in the intestines than SCFAs. Previous effect on combining SCFAs and must eliminate the H+ across the studies have shown that lauric acid their salts with MCFAs. This was seen cell membrane to restore the pH (C12) is the most inhibitory saturated in independent trials, where the gradient (proton motif force). This MCFA against gram-positive organisms combination resulted in significant requires large amounts of energy and and has the highest antimicrobial performance improvements. ◻ will lead to the death of the cell. activity against C perfringens, followed At a low pH, more of the by myristic and capric acid. organic acid will be undissociated. MCFAs' mode of action is not fully ❯ Andre Meeusen is product Consequently, antimicrobial activity understood. In undissociated form development and application of organic acids is indisputable in the they may diffuse into bacteria and manager, and Djamila Hagemans gastric, but uncertain in the intestinal dissociate within the protoplasm, is technical manager with Kemira environment. leading to intracellular acidification. ChemSolutions. BIOSTRONG 510 ® The phytogenic feed additive for profitable poultry production. office @delacon.com www.delacon.com Official sponsor of JULY 2010 | www.WATTAgNet.com
  24. 24. 24 Mark Clements Which one aspect of the How do you think most What do you think the poultry production would consumers perceive the future holds for the you like to see improve? poultry industry overall? poultry industry? 15% 24% 47% 8% 8% 32% 29% 52% 53% 32% Increasing expansion and Quality of the end product Negatively integration Production efficiency In a positive light Increasingly difficult market Volume of production conditions They have no idea or don’t Maintenance of the current Level of automation care about the industry situation Production efficiency is by far and away Most producers felt that consumers The outlook for the sector would seem the area where producers would like to cared little about, or knew little of, the to be positive with a high percentage of see improvements. industry. respondents predicting expansion and integration. Poultry producer survey reveals positive outlook Producers feel attendees at this year’s International but keeping prices down, while 3.3% Poultry Expo, and visitors to the felt that producers were struggling to positively about the WATT and Pfizer websites. The survey survive because of low prices. collected responses from a range of “The survey results depict next five years, but industry players, including hatchery an industry that is maintaining managers, veterinarians, production high-quality end-products under environmental and managers and farm owners. considerable — and varied — The responses came primarily pressure,” says Dr Kirk Adams, group legislative issues cause from North America (75.9%), followed director of global marketing, new by South America (8.6) and Asia (8.6), business and strategic planning for concern. with the remainder from Africa (3.4%) Pfizer Poultry Health. and Europe (1.7%). When asked which one aspect 71.7% of respondents replied that of poultry production would An industry confident about the the poultry industry is a sector that producers like to see improve, the quality of its products, its pricing supplies good quality product at overwhelming responses were and with a strong belief that it will reasonable prices when asked which production efficiency (51.1%) and continue to expand over the next of five statements best described quality of end-product (31.7%). half decade is the picture that the industry at present. This was emerged from a survey conducted by far and away the most popular Hiding the light? by Poultry International, WATT response. However, 15% of those Producers’ views on consumer PoultryUSA, and Industria Avicola questioned felt that the sector was perceptions of the industry were, in conjunction with Pfizer Poultry struggling to deal with high input perhaps, disappointing, with 15% Health. costs, 10% felt that producers were of those questioned believing Respondents were drawn from struggling to meet quality standards, that consumers viewed the sector www.WATTAgNet.com | JULY 2010