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In-game advertising of Puma in Wipeout Pure
In this presentation I show the differences between US and EU versions of the game, pointing out how overdose of in-game advertising can spoil the atmosphere of the game. The company advertising is Puma and the game in question is Wipeout Pure for PSP by Sony.
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Slideshow Transcript
- Slide 1: IN-GAME ADVERTISING CASE STUDY AND
- Slide 2: As a result of a deal between and the downloadable bonus pack for PSP game Wipeout Pure is all Puma branded.
- Slide 3: This is the case only with the European (EU) version of the Delta Pack. Other Packs (Gamma, Omega and Classic) are free of any real-life brand.
- Slide 4: The United States (US) version of the Delta Pack is also ad-free. On the following slides you may observe the difference between US and EU versions.
- Slide 5: US Version
- Slide 6: EU Version
- Slide 7: US Version
- Slide 8: EU Version
- Slide 9: US Version
- Slide 10: EU Version
- Slide 11: US Version
- Slide 12: EU Version
- Slide 13: US Version
- Slide 14: (this decoration is optional) EU Version
- Slide 15: The number of Puma logo appearances is quite large. On the next slides a couple of them will be presented.
- Slide 26: As you can see, the abundance of Puma logos becomes quite annoying and disturbing. Taking into account how fast these logos fly by, it almost qualifies as subliminal messaging.
- Slide 27: In my opinion this spoils the futuristic ambiance of the imaginary game world. Personally, I prefer the original version of the circuits (US version).
- Slide 28: Prepared by Bartlomiej Nagorski. THE END http://bartsnews.blogspot.com/
