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                    <span style="font-size:14px;">In-game advertising of Puma in Wipeout Pure</span><br/>
                    From: <a href="http://www.slideshare.net/Barts_706/">Barts_706</a>, 2 years ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_15855"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/Barts_706/ingame-advertising-of-puma-in-wipeout-pure?type=powerpoint" title="In-game advertising of Puma in Wipeout Pure">In-game advertising of Puma in Wipeout Pure</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=ingame-advertising-of-puma-in-wipeout-pure-17726&stripped_title=ingame-advertising-of-puma-in-wipeout-pure" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=ingame-advertising-of-puma-in-wipeout-pure-17726&stripped_title=ingame-advertising-of-puma-in-wipeout-pure" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/Barts_706/ingame-advertising-of-puma-in-wipeout-pure?type=powerpoint" title="View In-game advertising of Puma in Wipeout Pure on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/psp">psp</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/games">games</a>)</div></div><br /><br />
                    In this presentation I show the differences between US and EU versions of the game, pointing out how overdose of in-game advertising can spoil the atmosphere of the game. The company advertising is Puma and the game in question is Wipeout Pure for PSP by Sony.<br /><br />
                    <a href="http://www.slideshare.net/Barts_706/ingame-advertising-of-puma-in-wipeout-pure">SlideShare Link</a>
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In-game advertising of Puma in Wipeout Pure

From Barts_706, 2 years ago

In this presentation I show the differences between US and EU vers more

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Slideshow transcript

Slide 1: IN-GAME ADVERTISING CASE STUDY AND

Slide 2: As a result of a deal between and the downloadable bonus pack for PSP game Wipeout Pure is all Puma branded.

Slide 3: This is the case only with the European (EU) version of the Delta Pack. Other Packs (Gamma, Omega and Classic) are free of any real-life brand.

Slide 4: The United States (US) version of the Delta Pack is also ad-free. On the following slides you may observe the difference between US and EU versions.

Slide 5: US Version

Slide 6: EU Version

Slide 7: US Version

Slide 8: EU Version

Slide 9: US Version

Slide 10: EU Version

Slide 11: US Version

Slide 12: EU Version

Slide 13: US Version

Slide 14: (this decoration is optional) EU Version

Slide 15: The number of Puma logo appearances is quite large. On the next slides a couple of them will be presented.

Slide 26: As you can see, the abundance of Puma logos becomes quite annoying and disturbing. Taking into account how fast these logos fly by, it almost qualifies as subliminal messaging.

Slide 27: In my opinion this spoils the futuristic ambiance of the imaginary game world. Personally, I prefer the original version of the circuits (US version).

Slide 28: Prepared by Bartlomiej Nagorski. THE END http://bartsnews.blogspot.com/

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