In-game advertising of Puma in Wipeout Pure

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Lava Hong, marketing at wonder, favorited this 6 months ago
Tags iga
ram.devesh favorited this 8 months ago
Tags in-game advertising of puma in wipeout pure
Tobi Laniyan favorited this 8 months ago
Tags wipout pure
Calvin Tuan, Marketing Manager at NetGame Asia, favorited this 2 years ago
Tags in-game ads
mijkdemijk favorited this 2 years ago
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Alina Hueckelkamp, Strategic Planner at Neue Digitale / Razorfish, favorited this 2 years ago
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Ayman Sarhan, Brand Manager at Ogivy, Saudi Arabia, favorited this 2 years ago
Napoleon Biggs, Digital Media Specialist at Palava Digital - Web Wednesday, favorited this 3 years ago
Tags puma advergaming game advertising
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IN-GAME ADVERTISING CASE STUDY AND
As a result of a deal between and the downloadable bonus pack for PSP game Wipeout Pure is all Puma branded.
This is the case only with the European (EU) version of the Delta Pack. Other Packs (Gamma, Omega and Classic) are free of any real-life brand.
The United States (US) version of the Delta Pack is also ad-free. On the following slides you may observe the difference between US and EU versions.
US Version
EU Version
US Version
EU Version
US Version
EU Version
US Version
EU Version
US Version
EU Version (this decoration is optional)
The number of Puma logo appearances is quite large. On the next slides a couple of them will be presented.
As you can see, the abundance of Puma logos becomes quite annoying and disturbing. Taking into account how fast these logos fly by, it almost qualifies as subliminal messaging.
In my opinion this spoils the futuristic ambiance of the imaginary game world. Personally, I prefer the original version of the circuits (US version).
THE END Prepared by Bartlomiej Nagorski. http://bartsnews.blogspot.com/