20131120 presentatie adviesraad safeshops.be

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20131120 presentatie adviesraad safeshops.be

  1. 1. It’s all about
  2. 2. Media campaign to enhance consumer trust How? 1. 2. 3. 4. Obligation to put label on “all” communication holders Create a set of consumer rights Create B2C website & Facebook page Create a moment of attention => f.eg eTalage…
  3. 3. Set of consumer rights
  4. 4. New Website from december
  5. 5. But we all want more…
  6. 6. Currently – no larger B2C media/PR campaign because support for a larger media campaign is a $ issue. Solution?
  7. 7. Proposition Installation of Committee of ePublicity Composition • Big labelcarriers willing to invest in consumer trust • Big business partners willing to invest in consumer trust Tasks • Set up of media campaign • Engagement of press agency  Coordination by SafeShops.be  Targets en KPI’s are set in function of available budget.

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